Dolby will spotlight its latest innovations in
automotive, including an exclusive first look at the latest
vehicles to support Dolby Atmos and the world's first car to
support Dolby Vision along with Dolby Atmos
LAS
VEGAS, Jan. 7, 2025 /PRNewswire/ -- Dolby
Laboratories, a leader in immersive entertainment experiences,
today kicked off the start of the 2025 Consumer Electronics Show
(CES) with an exhibition of its latest innovations in automotive.
Throughout CES, Dolby will showcase its momentum in automotive
through its latest collaborations with leading manufacturers and
suppliers, as well as the growing catalog of music, audiobooks,
podcasts, and A/V content fueling the catalog of entertainment
consumers can enjoy in their vehicles.
"Dolby innovations are at the heart of our most cherished
entertainment, enriching how we enjoy our favorite movies, music,
and more on all our favorite devices. And there is no better place
to unlock this highest form of entertainment than your car," said
John Couling, Senior Vice President
of Entertainment, Dolby Laboratories. "We are thrilled with the
progress we've made over the past year in bringing Dolby Atmos to
even more vehicles. At CES, we are showcasing this exciting
momentum as well as previewing the next frontier of immersive
in-car entertainment that Dolby Vision enables."
Dolby Expands Dolby Atmos to Even More Cars
Dolby's growth in automotive continues to accelerate after
making its first CES debut in 2023. In the last year alone, Dolby
has more than doubled the number of auto manufacturers supporting
Dolby Atmos from ten to 20+ companies, which includes industry
leaders like Cadillac, Li Auto, Mercedes-Benz, Polestar, Rivian,
and Volvo Cars. This also includes new collaborations announced
just this week at CES, including Sony Honda Mobility, which shared
it would bring support for Dolby Atmos to its highly anticipated
EV, AFEELA.
This year, Dolby is leveraging CES to demonstrate this growing
momentum through a showcase of the latest vehicles to hit the road
with Dolby Atmos. Guests at Dolby House, the hub of Dolby CES
activities, will have the opportunity to be among the first to
experience Dolby Atmos in the all-new 2025 Cadillac OPTIQ's
19-speaker AKG audio system. Offered as a standard feature for
customers, OPTIQ will be the first in the brand's lineup to offer
Dolby Atmos.
Dolby is also working closely with automotive SoC and DSP
suppliers like Analog Devices, Inc. (ADI), MediaTek, NXP®
Semiconductors, and others to help fuel the deployment of Dolby
Atmos into even more cars. This also now includes Texas
Instruments, which announced at CES that it would support
Dolby Atmos in its new family of chips for auto makers.
In addition, Dolby is working with its partners to showcase how
Dolby Atmos can reach even more vehicles, including aftermarket car
audio products. At CES, Pioneer exhibited the first public
demonstration showcasing how Dolby Atmos could be used in an
aftermarket solution using a 4-channel speaker system.
Fueling excitement around Dolby Atmos within industry circles
and consumers alike is a robust and growing pipeline of content
available to enjoy in Dolby Atmos. 93% of artists highlighted on
Billboard's 2024 Top 100 Artists have now released music in Dolby
Atmos, which consumers can now experience during the daily commute.
This is combined with the growing catalog of audiobooks and
podcasts available through services like Audible, which are also
available to drivers.
Dolby Brings Dolby Vision to Cars
CES 2025 also marks another first for Dolby in automotive: the
CES debut of Dolby Vision for cars. Powered by the same
industry-leading HDR (high dynamic range) experience elevating the
visuals behind today's most watched entertainment, Dolby Vision
unlocks life-like picture that brings out more colors, true blacks,
brighter brights, and incredible detail from your favorite movies,
streaming series, games, and live sports content. At its technology
exhibit for global partners, Dolby will showcase to guests the next
frontier of in-car entertainment with a demo of the world's first
vehicle to support Dolby Vision and Dolby Atmos, Li Auto's Li
MEGA.
And leading into CES, Samsung Display, a leading manufacturer of
display solutions for auto manufacturers, announced that it has
formed a strategic partnership with Dolby that will help bring
Dolby Vision to more cars around the globe. Through this
collaborative effort, Samsung Display's cutting-edge OLED displays
will be pre-tuned to deliver Dolby Vision, combining best-in-class
imaging experiences into a new streamlined evaluation and
implementation process that is now available to automotive
manufacturers.
About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) is based in San Francisco with
offices around the globe. From movies and TV shows, to apps, music,
sports, and gaming, Dolby transforms the science of sight and sound
into spectacular experiences for billions of people worldwide. We
partner with artists, storytellers, developers, and businesses to
revolutionize entertainment and communications with Dolby
Atmos, Dolby Vision, Dolby Cinema, and Dolby.io.
Media Contact:
Cairon (Jamie) Armstrong
Dolby Laboratories
Cairon.Armstrong@Dolby.com
Andrea Villarreal
Dolby Laboratories
Andrea.Villarreal@Dolby.com
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SOURCE Dolby Laboratories, Inc.