Billie Jean King Serving Facts for e.l.f. Beauty to Change the Board Game to Support Inclusivity
02 Mai 2024 - 12:01PM
Business Wire
Billie Jean King and e.l.f. Highlight the
Business and Community Benefits of Diverse Corporate Boards of
Directors
Legendary tennis star and equity advocate Billie Jean King and
e.l.f. Beauty (NYSE: ELF) are calling on U.S. business leaders and
the wider community to “Change the Board Game” and put more women
and diverse candidates on corporate boards.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240502043196/en/
Billie Jean King serving facts for e.l.f.
Beauty to Change the Board Game to support inclusivity. (Graphic:
Business Wire)
“Fighting for gender equality and inclusivity has been the
driving force in my life for 70 years. Change is often a slow
process and those in positions of power can bring about change
quicker. e.l.f. Beauty is leading change in the boardroom and
showing us investment in equality and inclusivity will ultimately
be rewarded with tangible results,” said King.
King previously partnered with e.l.f. to commemorate the 50-year
milestones of the “Battle of the Sexes” and equal prize money at
the U.S. Open.
In a new campaign that supports e.l.f.’s wider “Board Game”
initiative, King picks up her racket and launches fact-filled
tennis balls at an in-progress board meeting. She serves up, for
example:
- Women make up only 27% of U.S. corporate boards*
- The average U.S. corporate board is 88% white*
e.l.f.’s long-time partner agency for purpose work OBERLAND
created these comical but impactful spots with O-Positive
Production Company and Director Miranda Haymon to highlight the
inequity at the top of America’s companies.
e.l.f. Beauty is one of only four publicly traded U.S. companies
out of 4,200 with a board of directors composed of two-thirds women
and one-third diverse representation.**
“e.l.f. Beauty believes it is important that it reflects the
diverse communities we serve, and that means everywhere. We believe
that the inclusivity of our Board of Directors and Executive Team
has been a driving factor in our extraordinary business results
over the last five years. Doing the right thing is good for our
community - and good for business: e.l.f. has proven that with 20
consecutive quarters of net sales growth***,” said Kory
Marchisotto, Chief Marketing Officer, e.l.f. Beauty. “We are asking
our peers and partners to join us in increasing diversity in the
highest seats of power. Change the board game, normalize diversity,
change the world.”
“Serving Facts” also highlights e.l.f.’s partnership with the
National Association of Corporate Boards (NACD) to create a
trailblazing board accelerator program that trains and creates
visibility for 20 women and/or diverse board-ready candidates. NACD
Accelerated is a unique, two-year program that creates a pathway
for executives to prepare for board service.
The “Serving Facts” spots were developed to complement an
informative animated “Better Board” video, also produced by
OBERLAND, with powerful, proprietary statistics about the
inequality that still exists on corporate boards in 2024. This
initiative is part of an ongoing awareness-and-action campaign with
additional activations to come.
Lisa Topol, Executive Creative Director and Managing Partner at
OBERLAND says, "Billie Jean King is the perfect partner for this
initiative. Not only is she a tireless warrior for equality in
sports, but she takes the fight wherever it's needed, even if that
means packing up her racket and serving some cold, hard facts in
the middle of a board meeting. Every ball Billie Jean King hits
serves up a real disparity, like the fact that the average U.S.
corporate board is only 12% diverse and 88% white. This has to
change. And if there's one thing about Billie Jean King and e.l.f.,
it's that they won't stop fighting for what's right until it's
game, set, match."
Learn more at changetheboardgame.com/bjk.
*Source: 2023 BoardEx Non-Executive Director Database analysis
of UD publicly traded companies on NASDAQ + NYSE **Source: SSRN/
S&P 500 Global Marketing Intelligence ***As of e.l.f. Beauty’s
most recent earnings report for 3Q Fiscal Year 2024
About e.l.f. Beauty
e.l.f. Beauty (NYSE: ELF) is fueled by a vision to be a
different kind of company that disrupts norms, shapes culture and
connects communities through positivity, inclusivity and
accessibility. Our mission is to make the best of beauty accessible
to every eye, lip, face and skin concern, through our brands e.l.f.
Cosmetics, e.l.f. SKIN, Keys Soulcare, Well People and Naturium. We
are committed to our superpowers of delivering premium-quality
products at accessible prices with universal appeal that are clean,
vegan, cruelty free and Fair Trade certified. Learn more at
www.elfbeauty.com
About OBERLAND
Launched in 2014 by acclaimed marketing professionals Bill
Oberlander and Drew Train, OBERLAND, is a Certified B Corp and
Public Benefit Corporation, providing public sector, private
sector, and non-profit organizations with fully integrated,
purpose-driven solutions. (www.thisisoberland.com) has become the
new face of the advertising: dedicated to helping brands Make Good
Money. Winner of Ad Age’s 2024 Purpose Driven Agency of the Year
Award, it combines the expertise of its team with passionate social
advocacy, creating work that makes conscious capitalism the new
standard.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240502043196/en/
Media Inquiries: Melinda Fried mfried@elfbeauty.com
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