New ‘Yoplait Protein’ Delivers Fan-Favorite Flavors in High-Protein Experience
16 Janvier 2024 - 3:00PM
Business Wire
The dairy innovation packs 15g of protein with
brand’s beloved taste and texture
Yoplait, the dairy brand dedicated to making delicious snacks
for the whole family to enjoy, is welcoming Yoplait Protein to its
lineup — a dairy snack unlike any other product currently in the
yogurt aisle thanks to its “trifecta” of taste, value and
nutrition.
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Yoplait Protein offers a delicious way to
get more protein into your diet, with single-serve cups of the
brand’s fan-favorite flavors starting at $1.19. (Photo: Business
Wire)
Yoplait Protein packs 15g of protein and 3g of sugar per serving
making it the brand’s highest protein and lowest sugar offering to
date. As the brand’s most substantial innovation in recent years,
Yoplait Protein gives people who love the taste of traditional
yogurt a convenient way to meet their protein goals, while enjoying
their favorite Yoplait flavors like Vanilla, Strawberry, and Key
Lime Pie.
“Consumers are having to make tradeoffs, opting for products
they don’t enjoy the taste of – like Greek yogurt – just to get in
the extra protein, so we decided to do something about the lack of
options in the category,” said Kaylee Pohlmeyer, Senior Brand
Manager at General Mills. “Yoplait Protein gives consumers a dairy
option with remarkable macros, but with the texture of our Original
Yoplait. We’re excited to bring this to shelves, as we’re already
seeing an amazing response from consumer taste tests.”
By combining ultra-filtered milk with Yoplait’s traditional
yogurt-style fermentation process, Yoplait Protein delivers
additional protein while maintaining the smooth and creamy texture
the brand is known for – and without the slightly sour, chalky
taste associated with many other protein-forward yogurt options.
And at $1.19 MSRP per cup, it’s an appealing choice in the grocery
aisle for taste and nutrition at a great value.
Yoplait Protein flavors and varieties – including single-serve
and tubs will be available at select retailers nationwide beginning
in January. Flavors include Vanilla, Strawberry, Mixed Berry,
Strawberry Banana, Peach, Cherry, Strawberry Cheesecake and Key
Lime Pie.
About General Mills
General Mills makes food the world loves. The company is guided
by its Accelerate strategy to drive shareholder value by boldly
building its brands, relentlessly innovating, unleashing its scale
and standing for good. Its portfolio of beloved brands includes
household names such as Cheerios, Nature Valley, Blue Buffalo,
Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait,
Annie’s, Wanchai Ferry, Yoki and more. Headquartered in
Minneapolis, Minnesota, USA, General Mills generated fiscal 2022
net sales of U.S. $19.0 billion. In addition, the company’s share
of non-consolidated joint venture net sales totaled U.S. $1.1
billion.
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General Mills Communications 763-764-6364
media.line@genmills.com
Edelman Lauren Durham lauren.durham@edelman.com
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