From an On-Field Wedding to Broadcasting From
the World's Largest Bowl of Cheez-It Crackers – Fans Will to Live
Out their Wildest College Football 'Fantaseez' with the Help of New
CFO, Reality Star Kordell Beckham
CHICAGO, Dec. 2, 2024
/PRNewswire/ -- Bowl season is almost here, and
the Cheez-It® Citrus Bowl is bringing more
absurd experiences than ever before. College football fans have
wild game day fantasies they can only dream about – like proposing
on the jumbotron or delivering a halftime peptalk to their favorite
team. Cheez-It is no stranger to turning dreams into
reality, and is making this year's bowl game into the ultimate
stage for bringing those dreams to life – the more absurd the
better! That's right, Cheez-It is turning college football
"Fantaseez" into 100% real experiences for fans, players and even
its mascot.
Introducing Cheez-It 100% Real College Football
Fantaseez
This year, Cheez-It invites fans to
take their football dreams to the next level at the Cheez-It
Citrus Bowl. By submitting their own absurd fantaseez at
cheezit.com/footballfantaseez, fans have a chance to bring them to
life on game day. Some of the fantaseez fans can enter to win
include*:
- Two-Minute Timeout Wedding: Cheez-It knows
that the love for your snack, favorite team and your significant
other go hand in hand on game day. Two lucky fans will get to
exchange vows on the field during the game, with the
Cheez-It mascot Ched-Z officiating and their wedding party
celebrating in the endzone.
- Official Cheez-Caster: For the fan who's a
professional armchair quarterback, Cheez-It is giving one
lucky person the chance to be the first-ever broadcaster to report
on the game's absurdity – live from inside the world's largest bowl
of Cheez-It crackers.
- Submit Your Fantaseez: Fans can submit their own
fantaseez ideas as well, so game day will be packed with delicious,
absurd surprises for fans in the stadium and watching from
home.
Every aspect of the game is getting the fantaseez treatment at
the Cheez-It Citrus Bowl – even the players and the beloved
Cheez-It mascot - Ched-Z. Cheez-It is showing some
love to players with name, image and likeness (NIL) deals again
this year, giving these athletes the chance to fulfill their most
absurd football fantaseez. Stay tuned to see which athletes will be
among the first to have their fantaseez brought to life by the
brand. Additionally, with the help of a fan, Cheez-It
will fulfill mascot Ched-Z's fantasy of making the ultimate field
goal! Fans who want to live out their ultimate football fantaseez
at the Cheez-It® Citrus Bowl can enter
HERE starting 12/2 through 12/15 for a chance to have
Cheez-It make them a 100% reality. See full details, rules
and regulations HERE.
"As the go-to snack for college football viewing,
Cheez-It is all about keeping it 100% real and embracing
absurdly satisfying moments, just like our crackers made with 100%
real cheese. We're not just celebrating college football this bowl
season, we're celebrating the joy of obsessed fans living out their
dreams – no matter how absurd – and of course giving them a cheezy
twist," said Cara Tragseiler, Senior
Brand Director for Cheez-It. "That's why we're flipping the
script this season and turning those fantaseez into reality,
because when it comes to creating unforgettable fan experiences,
Cheez-It is always up for the challenge."
Introducing the Brand's New CFO ('Chief Fantaseez
Officer')
Helping lead the charge in turning fantaseez
into realities is the brand's newly appointed and first-ever
college football CFO ("Chief Fantaseez Officer"). A reality TV star
and absurdly obsessed fan who has on-the-job-experience living out
his own Cheez-It fantasy, Kordell
Beckham. As CFO, Beckham will help bring college
football fantaseez to life, assisting Cheez-It in finding
the fans who are truly "Feelin' the Cheeziest" and making their
fantaseez 100% real on game day.
"Cheez-It helped me achieve one of my long-term fantaseez
of partnering with Cheez-It – so I'm all in on making these
wild fantaseez a reality for others. As CFO, I'm excited to help
bring these unforgettable moments to life," said Beckham. "I can't
wait to see what fans come up with. If you've got a crazy idea,
bring it on—I'm here for it!"
The 2024 Cheez-It® Citrus Bowl kicks off on
Dec. 31 at 3
p.m. ET on ABC. Tune in to follow all the on-and-off field
excitement and don't forget to follow @CheezIt on TikTok,
Instagram and Facebook, as well as @CitrusBowl on
your favorite social media platform to get a front row seat to the
absurdly cheezy action!
About Kellanova
Kellanova (NYSE: K) is a leader in global snacking, international
cereal and noodles, and North
America frozen foods with a legacy stretching back more than
100 years. Powered by differentiated brands including
Pringles®, Cheez-It®, Pop-Tarts®,
Kellogg's Rice Krispies Treats®, RXBAR®,
Eggo®, MorningStar Farms®, Special
K®, Coco Pops®, and more, Kellanova's vision
is to become the world's best-performing snacks-led powerhouse,
unleashing the full potential of our differentiated brands and our
passionate people. Our net sales for 2023 were $13 billion.
At Kellanova, our purpose is to create better days and ensure
everyone has a seat at the table through our trusted food brands.
We are committed to promoting sustainable and equitable food access
by tackling the crossroads of hunger, sustainability, wellbeing,
and equity, diversity & inclusion. Our goal is to create Better
Days for 4 billion people by the end of 2030 (from a 2015
baseline). For more detailed information about our commitments, our
approach to achieving these goals, and methodology, please visit
our website at https://www.kellanova.com.
About Florida Citrus Sports
Florida Citrus Sports is a
not-for-profit event management organization dedicated to
positively impacting the Orlando
region while enhancing the quality of life in Central Florida through world-class events,
including the Cheez-It Citrus Bowl, the Pop-Tarts Bowl, the Florida
Blue Florida Classic, the FC Series and the Camping World Kickoff.
For more information, visit FloridaCitrusSports.com
*ABBREVIATED RULES. NO PURCHASE
NECESSARY. Contest begins 12/2/24 at 8:00:00 AM
(ET) and ends 12/15/24 at
11:59:59 PM (ET). Open only to legal
U.S. residents residing in the 50 U.S./D.C., 18+. See complete
Official Rules at cheezit.com/fantaseezrules for how to enter,
prize descriptions/restrictions/ARVs and complete details. Void
where prohibited. Sponsor: Kellanova, One
Kellogg Square, South
Tower, Battle Creek, MI
49016.
Kellanova Media Hotline
(269) 961-3799
media.hotline@kellanova.com
Weber Shandwick
Shae Feldman
(312) 988-2008
Sfeldman@webershandwick.com
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SOURCE Kellanova