DESIGNER TIFFANY PRATT ENCOURAGES CANADIANS TO CELEBRATE THE SEASON WITH LIMITED EDITION POP-TARTS® FROSTED MARSHMALLOW HOT COCOA FLAVOUR PASTRIES AND RICE KRISPIES SQUARES® HOLIDAY BARS WITH SPRINKLES
19 Novembre 2024 - 2:00PM
This holiday season, Pop-Tarts® and Rice Krispies Squares® are
teaming up with iconic Canadian designer Tiffany Pratt to transform
every holiday light experience into a cozy, family-bonding moment
with new limited-edition snacks. From touring iconic light displays
to enjoying the glow of your own decorations, Canadians can make
every holiday lights outing a "Lights & Bites Night" with
treats that add warmth, comfort, and joy to the season.
Holiday lights are a
beloved tradition for Canadians, with six in ten decorating the
exterior of their home and five in ten driving to see holiday
lights, based on a recent Ipsos survey*. The other cornerstone of
the holidays for Canadians is festive snacks, with six in ten
embracing festive teats as part of their holiday
traditions.
Additional survey
findings include:
-
- For holiday light displays, design is the top priority for 6 in
10 Canadians (59%), followed by colour (50%), cost (30%), and size
(20%).
- Visiting holiday markets is particularly popular among Gen Z
(48%) and Millennials (41%).
-
- Holiday markets are a seasonal favourite for more than one
third of Canadians.
Making holiday lights
simple and stylish, Tiffany Pratt shares tips to help Canadians
decorate without stress. "Holidays are all about creating
traditions that bring comfort and joy,” says Pratt. "Partnering
with Pop-Tarts® and Rice Krispies Squares® to inspire holiday
decorating has been such a joy. Whether you go all-out or keep it
simple, what matters most is sharing it with friends, family, and
neighbours. For a perfect ‘Lights & Bites Night’, pair
Pop-Tarts® Frosted Marshmallow Hot Cocoa Flavour Pastries or Rice
Krispies Squares® Holiday Bars with Sprinkles with hot chocolate,
and you’re set!"
This holiday season,
Canadians are invited to join a “Lights and Bites Night”, either
in-person at the Bloor-Yorkville Holiday Magic Event on Saturday,
November 23 or by transforming at-home displays into a warm and
memorable event. With limited-edition Pop-Tarts® Pastries and Rice
Krispies Squares® Bars available nationwide, these seasonal snacks
are the perfect complement to all your holiday activities, from
neighborhood lights tours to evenings by the fire.
"We know that holiday
magic is important for Canadian families, and festive lights and
seasonal snacks are at the heart of these special moments," says
Nicole Gawen, Vice President of Marketing & Wellbeing,
Kellanova Canada Inc. "Pop-Tarts® Frosted Marshmallow Hot Cocoa
Flavour Pastries and Rice Krispies Squares® Holiday Bars with
Sprinkles are the ultimate companions for any holiday light
adventure, helping families make ‘Lights & Bites’ a cherished
holiday tradition.”
For more information,
Canadians can visit www.kellanova.ca.
About the
Study: These are the findings of an Ipsos survey
conducted on behalf of Kellanova. Fieldwork was conducted
between October 18 and October 21. A total of n=1000 Canadians aged
18+ participated in the survey which was fielded via the Ipsos’
panel. Quotas and weighting were used to ensure the sample's
composition reflects that of the American population according to
census parameters. This survey has a credibility interval of +/-
2.4 per cent 19 times out of 20, of what the results would have
been had all American adults 18+ been surveyed.
About
Kellanova: Kellanova (NYSE: K) is a leader in
global snacking, international cereal and noodles, and North
America frozen foods with a legacy stretching back more than 100
years. Powered by differentiated brands
in Canada including Pringles®, Cheez-It®, Pop-Tarts®, Kellogg's
Rice Krispies Squares®, Nutri-Grain®, RXBAR®, Eggo®, and more,
Kellanova's vision is to become the world's best-performing
snacks-led powerhouse, unleashing the full potential of our
differentiated brands and our passionate people. Kellanova brands
generated an estimated $12.6 billion in net sales in
2022.
Kellanova is guided by
our purpose to create better days and a place at the table for
everyone through our trusted food brands. We are advancing
sustainable and equitable access to food by addressing the
intersection of hunger, sustainability, wellbeing, and equity,
diversity & inclusion, with the ambition of creating Better
Days for 4 billion people by the end of 2030.
Visit www.kellanova.ca for more information.
- Rice Krispies Squares® Holiday Bars with Sprinkles
- Pop-Tarts® Frosted Marshmallow Hot Cocoa Flavour Pastries
Media Hotline
Kellanova Canada
905.290.5416
mediahotline.canada@kellanova.ca
Tien Truong
MSL
647.991.1436
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