The Coca-Cola Company and Pernod Ricard Announce Plans to Debut Absolut Vodka & Sprite Ready-To-Drink Cocktail
16 Octobre 2023 - 5:30PM
Business Wire
The Coca-Cola Company and Pernod Ricard today announced a global
relationship to debut Absolut Vodka & Sprite as a
ready-to-drink pre-mixed cocktail in 2024.
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Absolut & Sprite will be made with Absolut, the
international premium vodka, and Sprite, the world’s most popular
lemon-lime sparkling soft drink. The pre-mixed cocktail will be
available in versions with Sprite and Sprite Zero Sugar, with the
initial launch planned for select European countries in early 2024,
including the United Kingdom, the Netherlands, Spain and
Germany.
“We keep consumers at the center of everything we do as we
continue to develop our portfolio as a total beverage company,”
said James Quincey, Chairman and CEO of The Coca-Cola Company. “We
are expanding in the alcohol ready-to-drink space, including
products that use select brands from our core portfolio. We are
excited about our new relationship with Pernod Ricard and look
forward to the introduction of Absolut & Sprite.”
“This very promising and pioneering project brings together two
leading companies who are committed to offering their consumers new
experiences around premium products,” said Alexandre Ricard, CEO of
Pernod Ricard, a worldwide leader in the spirits and wine
industry.
Vodka is one of the most popular bases for alcohol
ready-to-drink products, and lemon-lime soft drinks are one of the
most popular mixers in pre-mixed cocktails.
“Sprite is a wonderful pairing for Absolut, and I’m convinced
that our joining forces will bring the whole alcohol RTD category
to the next level,” Ricard said.
Absolut & Sprite ready-to-drink packaging will feature two
of the world’s most recognizable global trademarks. Absolut was
established in 1879 in Sweden. Since then, it has become a
world-renowned premium vodka brand, crafted using the finest
Swedish winter wheat. Sprite was established in 1959 in Germany and
has grown to be one of the biggest brands in The Coca-Cola
Company’s global portfolio.
Cans will include clear responsibility symbols stating that the
drink is to be enjoyed only by consumers of legal drinking age.
Absolut & Sprite ready-to-drink will adhere to responsible
marketing practices.
The global benchmark for alcohol beverage volume (ABV) is 5% but
will vary depending on the market.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company
with products sold in more than 200 countries and territories. Our
company’s purpose is to refresh the world and make a difference. We
sell multiple billion-dollar brands across several beverage
categories worldwide. Our portfolio of sparkling soft drink brands
includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee
and tea brands include Dasani, smartwater, vitaminwater, Topo
Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak and Ayataka.
Our nutrition, juice, dairy and plant-based beverage brands include
Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re
constantly transforming our portfolio, from reducing sugar in our
drinks to bringing innovative new products to market. We seek to
positively impact people’s lives, communities and the planet
through water replenishment, packaging recycling, sustainable
sourcing practices and carbon emissions reductions across our value
chain. Together with our bottling partners, we employ more than
700,000 people, helping bring economic opportunity to local
communities worldwide. Learn more at www.coca-colacompany.com and
follow us on Instagram, Facebook and LinkedIn.
About Pernod Ricard
Pernod Ricard is a worldwide leader in the spirits and wine
industry, blending traditional craftsmanship, state-of-the-art
brand development, and global distribution technologies. Our
prestigious portfolio of premium to luxury brands includes Absolut
Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and
The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell
cognac, Havana Club rum, Beefeater gin, Malibu liqueur and Mumm and
Perrier-Jouët champagnes. Our mission is to ensure the long-term
growth of our brands with full respect for people and the
environment, while empowering our employees around the world to be
ambassadors of our purposeful, inclusive and responsible culture of
authentic conviviality. Pernod Ricard’s consolidated sales amounted
to € 12,137 million in fiscal year FY23. Pernod Ricard is listed on
Euronext (Ticker: RI; ISIN Code:FR0000120693) and is part of the
CAC 40 and Eurostoxx 50 indices.
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version on businesswire.com: https://www.businesswire.com/news/home/20231016141983/en/
The Coca-Cola Company: Investors and Analysts: Robin
Halpern, koinvestorrelations@coca-cola.com Media: Scott Leith,
sleith@coca-cola.com
Pernod Ricard/Absolut: Media: Emmanuel Vouin,
Emmanuel.vouin@pernod-ricard.com
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