Nautilus, Inc. Rebrands as BowFlex Inc.
01 Novembre 2023 - 2:30PM
Business Wire
Name change reinforces iconic home fitness
brand; reflects company's continued transformation
Today, Nautilus, Inc. becomes BowFlex Inc. (NYSE: BFX), adopting
a name synonymous with home fitness for nearly 40 years.
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the full release here:
https://www.businesswire.com/news/home/20231031461832/en/
BowFlex Inc. (NYSE: BFX), formerly
Nautilus, Inc., is headquartered in Vancouver, Washington (Photo:
Business Wire)
“BowFlex has produced some of the most innovative strength and
cardio equipment the home fitness industry has seen in the last few
decades – from our popular SelectTech adjustable strength products
to our VeloCore bike and Max Trainer line,” said Jim Barr, CEO at
BowFlex Inc. “Today, BowFlex is inspiring customers to embrace
their inner and outer strength – and as a consumer-led company,
that ethos is reflected through our enduring mission, and in the
products we develop. Becoming BowFlex Inc. is a natural evolution
of our company as we continue to create connected fitness
experiences for our customers, through our entire family of brands,
including BowFlex, Schwinn, and JRNY.”
The corporate rebranding is the latest step in the company’s
digital transformation, in alignment with its North Star strategy.
In 2023, the home fitness leader launched a new visual identity for
the BowFlex® brand and enhanced its JRNY® adaptive fitness platform
with motion tracking capabilities. Additionally, the company
secured $5 million in additional investments and strengthened its
balance sheet by reducing debt and selling non-core assets,
including the Nautilus brand name.
BowFlex Inc. introduced new products this year, adding to
BowFlex’s line-up of connected cardio and strength modalities –
including two cardio machines inspired by the bold evolution of the
brand’s visual identity. The BowFlex Max Trainer SE and the BowFlex
IC Bike SE feature intuitive design and features that help
customers experience the joy that comes with movement. Schwinn®
fitness products specialize in “pedal power” products, including
exercise bikes and ellipticals. Finally, the company’s JRNY
adaptive fitness membership offers a personalized, connected
fitness experience when paired with compatible BowFlex and Schwinn
products.
In addition to the name change, the company’s New York Stock
Exchange symbol has changed to BFX from NLS, also effective
11/1.
To learn more about BowFlex Inc. and the BowFlex, Schwinn, and
JRNY brands, products, and connected fitness experiences, visit
https://www.bowflex.com. Investor information can now be found at
https://corporate.bowflex.com/investors.
About JRNY® Adaptive Fitness Membership
The JRNY adaptive fitness membership offers personalized cardio
and whole-body workouts that evolve as you do, starting at $11.99
per month. It learns with each use by assessing your fitness level
and recommending workouts based on your abilities, available time,
mood, and more. With streaming entertainment, an ever-growing
library of whole-body workout content, and real-time coaching, this
fitness experience works seamlessly with compatible equipment and
on your mobile device or tablet.
For more information about the JRNY adaptive fitness membership,
please visit: https://www.jrny.com.
About BowFlex Inc.
We’re BowFlex Inc. (NYSE:BFX), a global leader in smart and
connected home fitness with 35+ years of helping people build inner
and outer strength. Through our BowFlex®, Schwinn® and JRNY®
brands, we offer the wide range of exercise bikes, cardio equipment
and strength training products needed to fuel the joy of movement
in thousands of people around the world every day. We’re
headquartered in Vancouver, Washington, and sell our products
directly to consumers across the U.S. and internationally through
our brand websites and retail partners. You’ll find our latest
investor information on our website, at
https://corporate.bowflex.com/investors.
Forward-Looking Statements
This press release includes forward-looking statements
(statements which are not historical facts) within the meaning of
the Private Securities Litigation Reform Act of 1995. These
statements include, but are not limited to, express or implied
forward-looking statements relating to the Company’s corporate name
change, the Company’s NYSE ticker symbol change, the introduction
of new products, and the Company’s anticipated business and
financial performance. All of these forward-looking statements are
subject to risks and uncertainties that may change at any time.
Factors that could cause BowFlex Inc.’s actual expectations to
differ materially from these forward-looking statements also
include: weaker than expected demand for new or existing products;
our ability to timely acquire inventory that meets our quality
control standards from sole source foreign manufacturers at
acceptable costs; risks associated with current and potential
delays, work stoppages, or supply chain disruptions, including
shipping delays due to the severe shortage of shipping containers;
an inability to pass along or otherwise mitigate the impact of raw
material price increases and other cost pressures, including
unfavorable currency exchange rates and increased shipping costs;
experiencing delays and/or greater than anticipated costs in
connection with launch of new products, entry into new markets, or
strategic initiatives; our ability to hire and retain key
management personnel; changes in consumer fitness trends; changes
in the media consumption habits of our target consumers or the
effectiveness of our media advertising; a decline in consumer
spending due to unfavorable economic conditions; risks related to
the impact on our business of the COVID-19 pandemic or similar
public health crises; softness in the retail marketplace;
availability and timing of capital for financing our strategic
initiatives, including being able to raise capital on favorable
terms or at all; changes in the financial markets, including
changes in credit markets and interest rates that affect our
ability to access those markets on favorable terms and the impact
of any future impairment. Additional assumptions, risks and
uncertainties are described in detail in our registration
statements, reports and other filings with the Securities and
Exchange Commission, including the “Risk Factors” set forth in our
Annual Report on Form 10-K, as supplemented by our quarterly
reports on Form 10-Q. Such filings are available on our website or
at www.sec.gov. You are cautioned that such statements are not
guarantees of future performance and that our actual results may
differ materially from those set forth in the forward-looking
statements. We undertake no obligation to publicly update or revise
forward-looking statements to reflect subsequent developments,
events, or circumstances.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20231031461832/en/
Media: John Fread BowFlex Inc. 360-859-5815 jfread@bowflex.com
Hanna Herrin BowFlex Inc. 360-859-2570 hherrin@bowflex.com Alexa
Weber Kiterocket 425-760-6590 aweber@kiterocket.com
Nautilus (NYSE:NLS)
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