Brasilcel, The Holding Company That Controls Vivo, The Southern Hemisphere's Largest Wireless Communications Group, Announces Voluntary Cash Tender Offers For Shares of Tele Sudeste, Tele Leste and Celular CRT SAO PAULO, Brazil, Aug. 25 /PRNewswire-FirstCall/ -- Tele Sudeste Celular Participacoes S.A. - ("Tele Sudeste") (NYSE: TSD; BOVESPA: TSEP3 (ON); TSEP4 (PN)); Tele Leste Celular Participacoes S.A. - ("Tele Leste") (NYSE: TBE; BOVESPA: TLCP3 (ON); TLCP4 (PN)); Celular CRT Participacoes S.A. - ("CRT" and, together with Tele Sudeste and Tele Leste, the "Companies") (BOVESPA: CRTP3 (ON) / CRTP5 (PN)), inform their respective shareholders that Brasilcel N.V. ("Brasilcel"), controlling shareholder of the Companies, intends to launch voluntary public tender offers ("VTOs") in cash for the acquisition of up to the maximum number of shares of each class of each Company, as indicated below ("Maximum Numbers of Shares"): CRT Tele Leste Common Preferred Common Preferred Maximum Numbers of Shares (by class 60,529,000 441,690,000 16,723,247,000 92,499,407,000 Tele Sudeste Common Preferred Maximum Numbers of Shares (by class 7,332,479,000 12,699,707,000 In no event will Brasilcel purchase more than the Maximum Numbers of Shares. In the event of excess of demand in the auctions, a pro rata adjustment will be made among the shareholders holding that class of shares who tender their shares in the applicable VTO. The respective prices to be paid for the shares of each class of shares issued by the Company are indicated in the table below, per lot of thousand shares (the "Prices"). Each of these prices represents a premium of 20% (twenty percent) over the weighted average closing price of the applicable class of shares of that Company over the last 30 (thirty) trading days on the Sao Paulo Stock Exchange ("Bovespa"). CRT Tele Leste Tele Sudeste Common Preferred Common Preferred Common Preferred Price per lot of thousand shares (R$) 575.31 718.69 0.90 1.10 6.35 7.80 Please access the full press release on SEC website, CVM website and or http://www.vivo.com.br/ir . CONFERENCE CALL TO DISCUSS THESE ISSUES English Event: Date: August 25, 2004 (Wednesday) Time: 12 pm (Sao Paulo time) and 11 am (New York time) Telephone: +1 (973) 409-9261 (International participants) Telephone: +1 (888) 335-6974 (US/Canada participants) ID code: Vivo or 5099819 Webcast: http://www.vivo.com.br/ir DATASOURCE: Tele Sudeste Celular Participacoes S.A. CONTACT: Investor Relations, Ronald Aitken or Arthur Fonseca, or +5511-5105-1182 Web site: http://www.telespcelular.com.br/ http://www.vivo.com.br/ir

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