Stephen Curry,
Curry Brand, and Under Armour announce the signing of the
Sacramento Point Guard as the first signature athlete to join Curry
Brand
BALTIMORE, Oct. 26,
2023 /PRNewswire/ -- Under Armour, Inc. (NYSE: UA,
UAA) announced today that Sacramento Kings Point Guard, De'Aaron
Fox, has signed as the first signature athlete with Curry Brand,
for a multi-year partnership. Together, De'Aaron, Stephen, and
Curry Brand will partner to collaborate and expand Curry Brand's
reach across the basketball space and beyond. With a shared respect
and a joint passion for making an impact on and off the court, the
All-Stars will evolve their relationship from competitors to
partners.
"Lauded as one of the league's most notable players, De'Aaron's
skills on the court, early accomplishments, and dedication to the
game serve as an inspiration for the future generation of
athletes. De'Aaron embodies what it means to be an Under
Armour athlete by creating a lasting impact, changing the game of
basketball and the communities we serve for the better," said
Stephanie Linnartz, President and
CEO of Under Armour. "The addition of De'Aaron marks a pivotal
milestone that coincides with a decade of collaboration between
Stephen Curry and Under Armour. We
could not be more excited to welcome De'Aaron to the Curry Brand
family."
For De'Aaron, the choice to sign with Curry Brand was an easy
one. He has long been a fan of the brand, its mission, and
performance solutions, sporting Curry Brand footwear throughout the
2022-23 season. In his new role, De'Aaron will work closely
alongside Stephen and Curry Brand to innovate game-changing
footwear and apparel, including launching his own signature
footwear under Curry Brand in 2024.
"I couldn't think of a better athlete and person to join the
Curry Brand team," said Stephen
Curry, Professional Basketball Player and President of Curry
Brand. "To have somebody that believes in what you're doing,
believes in what the brand stands for, and believes in not just
being a Curry Brand athlete, but taking that and building that into
your identity as a player is special. And that's exactly why we
chose De'Aaron—he believes in Curry Brand and our mission as much
as he believes in himself on the court. I'm grateful to have a
partner that is so dedicated to our brand and invested in what our
collective future holds."
Beyond the brand's innovative product, the two powerhouses are
united by a shared purpose to grow the sport of basketball.
Starting immediately, not only will Fox influence Under Armour
performance solutions, but he will also oversee Under Armour's
grassroots basketball and UA Next programs – providing access to
sport and training to athletes at every level, including supporting
Stephen's annual Curry Camp, which is known for hosting some of the
nation's top basketball prospects where he will be a mentor to
these athletes on and off the court, helping them navigate to that
next elite level post-college. As a steward for young
athletes, this is a critical piece of the partnership for
De'Aaron.
"I have always said that my work on the court means nothing if I
can't utilize my platform to do good, and that's why I have always
admired what Stephen has done with Under Armour for the basketball
and underrepresented communities," said De'Aaron Fox, Professional
Basketball Player and Curry Brand Athlete. "Words really can't
describe the excitement that I have bringing my own influence and
perspective to this partnership alongside Stephen, Under Armour,
and Curry Brand. I can't wait to show the world what's next for
Curry Brand."
Curry and Fox will meet on the court – both sporting Curry Brand
on foot – on October 27 at
7 PM PST, when the Sacramento Kings
and Golden State Warriors face off in regular season play.
About Under Armour
Under Armour, Inc., headquartered
in Baltimore, Maryland, is a
leading inventor, marketer, and distributor of branded athletic
performance apparel, footwear, and accessories. Designed to empower
human performance, Under Armour's innovative products and
experiences are engineered to make athletes better. For further
information, please visit http://about.underarmour.com.
About Curry Brand
A partnership between Stephen Curry and Under Armour, Curry Brand is a
purpose-led performance brand with a mission to ensure every young
person has equitable access to sport, providing solutions that
positively impact youth sports in under-resourced communities. It
aims to provide youth with new apparel and equipment, access to
mentors and coaches, and safe places to play. Curry Brand features
footwear, apparel, and accessories across multiple categories
including basketball and golf. Learn more at currybrand.com.
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SOURCE Under Armour, Inc.
