BTCW Bitcoin Well Inc

Bitcoin Well Inc. (“Bitcoin Well”) (TSXV: BTCW), a technology company building and utilizing products that offer safe and easy ways to buy, sell and use Bitcoin, is pleased to announce that Unified MMA has joined the Bitcoin Well, Corporate Bitcoin Savings Plan (“BSP”). This will enable the organization to offer fighters the opportunity to take a portion of their fight purse in bitcoin. Shane Campbell, winner of the Unified 43 Super Lightweight Bout opted to receive a portion of his winnings in bitcoin, via the BSP.

“As the world begins to diversify, I’m looking forward to getting paid in different ways,” said Shane Campbell, Unified MMA Lightweight Champion.

The Bitcoin Well BSP provides employers and individuals the opportunity to take a portion of their pay in bitcoin on an incremental, ongoing basis. Through the BSP, employers have the option to add bitcoin directly into their pay structure. The program enrollment is simple and easy to set up, giving team members the opportunity to have a portion of their salary, or winnings, paid in bitcoin.

“Bitcoin Well is removing barriers for individuals and companies to use and receive bitcoin, just as easily as traditional financial instruments,” said Adam O'Brien, Founder and CEO of Bitcoin Well. “Bitcoin, by definition, meets the properties as sound money, so it’s rewarding to see Unified MMA athletes being given the option to take their pay in bitcoin. Congratulations to Shane Campbell, on an excellent performance and being the first Unified fighter to collect a portion of his purse in bitcoin at Unified 43.”

Bitcoin Well was a platinum sponsor for Unified 43 on March 4, 2022 at River Cree Resort & Casino in Enoch, Alberta, a suburb outside of Edmonton. Bitcoin Well has identified a significant crossover between the target audience and the existing Unified MMA audience. We are pleased to have exposure to future customers through this event, including viewers watching worldwide on UFC Fight Pass, the largest MMA viewing platform in the world.

“Educating fighters about the ability to be paid in bitcoin is the future, and I’m so excited to be a part of it,” said Unified MMA President, Sunny Sareen.

About Bitcoin Well Bitcoin Well offers convenient, secure and reliable ways to buy, sell and use bitcoin. Bitcoin Well is on a mission to shift the relationship that society has with money by offering an ecosystem of products and services that make Bitcoin accessible and understood. This ecosystem includes non-custodial financial offerings (both in-person and online); technology development, including SaaS and internal technology developments through Ghostlab, the technology arm of the business; and educational resources designed with the needs of both the customers, and the industry, in mind.

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Bitcoin Well Contact Information For investor information, please contact:

Bitcoin Well10142 82 Avenue NWEdmonton, AB T6E 1Z4bitcoinwell.com

Myles Dougan, Director of Investor RelationsTel: 587 982 2769m.dougan@bitcoinwell.com

For media queries and further information, please contact:

Karen Smola, Director of MarketingTel: 587 735 1570k.smola@bitcoinwell.com

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward-Looking Information: Certain statements contained in this news release may constitute forward-looking information. Forward-looking information is often, but not always, identified by the use of words such as "anticipate", "plan", "estimate", "expect", "may", "will", "intend", "should", or the negative thereof and similar expressions. Forward-looking information involves known and unknown risks, uncertainties and other factors that may cause actual results or events to differ materially from those anticipated in such forward-looking information.

Bitcoin Well actual results could differ materially from those anticipated in this forward-looking information as a result of regulatory decisions, competitive factors in the industries in which Bitcoin Well operates, prevailing economic conditions, and other factors, many of which are beyond the control of Bitcoin Well.

Bitcoin Well believes that the expectations reflected in the forward-looking information are reasonable, but no assurance can be given that these expectations will prove to be correct and such forward-looking information should not be unduly relied upon.

Any forward-looking information contained in this news release represents the Bitcoin Well expectations as of the date hereof, and is subject to change after such date. Bitcoin Well disclaims any intention or obligation to update or revise any forward-looking information whether as a result of new information, future events or otherwise, except as required by applicable securities legislation.For more information, see the Cautionary Note Regarding Forward Looking Information found in the Bitcoin Well quarterly Management Discussion and Analysis.