Capturing the flavors of America's beloved cereals in 99% fat-free milk NORTH PALM BEACH, Fla., Oct. 11 /PRNewswire-FirstCall/ -- Bravo! Foods International Corp. (OTC:BRVO) (BULLETIN BOARD: BRVO) announced today that it has finalized the recipes for Franken Berry(R) Slammers(R) and Boo Berry(R) Slammers(R) flavored milk, and is moving into production. These blueberry- and strawberry-flavored eight-ounce Slammers(R) could appear at retail as early as November. These products are being made under a previously-announced five year trademark licensing agreement with General Mills Marketing, Inc. (Photo: http://www.newscom.com/cgi-bin/prnh/20061011/CLW061) "The ability of Bravo! to use these highly recognized brand names is further acknowledgement of the wide consumer acceptance of our flavored milk products and is another step towards increasing Bravo!'s sales and product recognition," commented Roy Warren, Chief Executive Officer. He added, "Plus, these are just plain fun!" Produced aseptically, Slammers(R) have no preservatives, do not need to be refrigerated until opened, and before opening, have a shelf life of six months. Franken Berry(R) Slammers(R) and Boo Berry(R) Slammers will be sold in eight-ounce bottles, are made from 99% fat-free milk and provide 30% of the Daily Value for calcium. Consumers may use the product locator feature at http://www.bravobrands.com/ to get an updated list of locations using their zip code. Product will be available for purchase online at http://www.jegs.com/ this fall. About the Company Bravo! Foods International Corp. develops, brands, markets, distributes and sells nutritious, flavored milk products throughout the 50 United States, Great Britain and various Middle Eastern countries. Bravo!'s products are available in the United States and internationally through production agreements with regional aseptic milk processors and are currently sold under the brand names Slammers(R) and Bravo!(TM). Bravo!'s Slammers(R) products are available nationwide in popular chains such as: 7-Eleven, A&P, Dutch Farms, Giant Food Stores, Jewel, Kings, Pathmark, Safeway, Sam's Club, Shaw's, ShopRite, Speedway, SuperTarget, Unified, Waldbaums and Walgreens. Many of Bravo! Foods' Slammers(R) lines of shelf-stable, single-serve milk drinks are co-branded through exclusive partnerships with Masterfoods, a division of Mars Incorporated, and MD Enterprises (Moon Pie(R)), providing superior name recognition packaged with quality, great-tasting drinks. On November 1, 2005, Coca-Cola Enterprises, Inc. began distribution of the Slammers(R) Masterfoods line, as well as the Bravo!'s Slim Slammers(R) and Pro Slammers(R) products, under a Master Distribution Agreement with Bravo! For more information, visit: http://www.bravobrands.com/. Forward Looking Statements Safe Harbor under the Private Securities Litigation Reform Act of 1995: The statements which are not historical facts contained in this press release are forward-looking statements that involve certain risks and uncertainties including but not limited to risks associated with the uncertainty of future financial results, regulatory approval processes, the impact of competitive products or pricing, technological changes, the effect of economic conditions and other uncertainties as may be detailed in the Company's filings with the Securities and Exchange Commission. Company Contacts: Stan Harris, Chief Marketing Officer Jeffrey J. Kaplan, Chief Financial Officer (561) 625-1411 Carol Milliron, Zeno Group (404) 832-6788 Investor Relations Contact: Integrated Corporate Relations Kathleen Heaney (203) 803-3585 http://www.newscom.com/cgi-bin/prnh/20061011/CLW061 http://photoarchive.ap.org/ DATASOURCE: Bravo! Foods International Corp. CONTACT: Stan Harris, Chief Marketing Officer, or Jeffrey J. Kaplan, Chief Financial Officer of Bravo! Foods International Corp., +1-561-625-1411; or Carol Milliron of Zeno Group, +1-404-832-6788; or Investor Relations, Kathleen Heaney of Integrated Corporate Relations, +1-203-803-3585 Web site: http://www.bravobrands.com/ http://www.jegs.com/

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