Numark and Genius Products Reveal Scratch: The Ultimate DJ Videogame Controller for Xbox 360® and PLAYSTATION®3
27 Mai 2009 - 3:00PM
Business Wire
Numark Industries, the world�s leading manufacturer of DJ
technology, and Genius, Inc., released today the first images of
the videogame controller for Scratch: The Ultimate DJ for the Xbox
360� video game and entertainment system from Microsoft and
PLAYSTATION�3 computer entertainment system. SCRATCH DECK will be
showcased for hands-on play at a special event in Los Angeles on
June 3, during the week of the videogame industry�s most high
profile trade show, the 2009 Electronic Entertainment Expo.
�For decades, Numark has been developing turntables, DJ mixers
and digital DJ controllers. We know what professional DJs demand,
and we used that knowledge to produce SCRATCH DECK,� said Adam
Cohen, Director of Business Development, Numark. �It was critical
that we deliver an authentic DJ experience to gamers, whether they
be experienced DJs or players who have never put a needle to
vinyl.�
SCRATCH DECK combines two essential elements of the DJ and
hip-hop experience - a free-spinning, touch sensitive turntable
with a crossfader and 5 Akai Pro MPC-style drum pads. The turntable
allows players to add their own style and manipulate the songs in
real time, while the MPC-style drum pads give players the
opportunity to perform and customize tracks by triggering samples
using the very same pads that are the cornerstone of professional
hip-hop beat production. Samples can either be pre-loaded into the
game using 60 unique battle records that will ship with the
software, or players can record and upload their own samples using
a compatible USB microphone.
In addition to the features created by Numark, SCRATCH DECK also
contains standard game controls found in music rhythm games. The
turntable features a realistic surface that feels remarkably
similar to a vinyl record. The drum pads and the crossfader also
deliver an authentic and realistic music production experience.
Left-handed DJs will appreciate that SCRATCH DECK is designed for
use in right or left-handed configurations.
�Being involved with Hip-Hop for so long, Numark has
consistently been the standard for innovation and leadership in
computer DJ controllers, their quality is second to none,� said
Quincy Jones III of QD3 Entertainment. �We are very excited to
partner with them to deliver the most authentic DJ experience for
gamers and look forward to letting gamers and Hip Hop enthusiasts
get their hands on the controller for the first time at E3.�
Scratch: The Ultimate DJ combines free-form DJ tricks with great
rhythm game play similar to top-selling rhythm games. Scratch: The
Ultimate DJ is set in distinctive urban environments and will
feature songs from the biggest names in Hip-Hop. Scratch: The
Ultimate DJ, featuring the Numark SCRATCH DECK, will be available
in Fall 2009.
For more press information and new screens of the Scratch Deck,
please visit: http://bhimpact.gamespress.com
About Numark Industries
Numark Industries is the global leader of professional DJ and
audio equipment, and is recognized for providing progressive
breakthrough technology. Since 1971, Numark has designed and
delivered innovative products and numerous music industry "firsts."
For more information, visit www.numark.com; images are available at
http://www.numark.com/media.
About Genius Products
Genius Products, Inc. (Pink Sheets:GNPR) is the owner of Genius
Products, LLC, a leading independent home-entertainment
distribution company that produces, licenses and distributes a
valuable library of motion pictures, television programming,
family, lifestyle and trend entertainment on DVD and other emerging
platforms through its expansive network of retailers throughout the
United States.
Photos/Multimedia�Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5973398&lang=en
Genius Products (CE) (USOTC:GNPR)
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