BARCELONA, Spain, March 1, 2015 /PRNewswire/ -- Mobile World
Congress -- HTC, a global leader in innovation and design,
today unveiled its first high-performance, smart fitness tracker,
the GPS-enabled HTC Grip™. Powered by UA Record, the new health and
fitness network from Under Armour designed for athletes and fitness
enthusiasts, Grip fuses HTC's renowned design with powerful,
accurate tracking across a range of sports and activities, allowing
athletes to set personal goals, then smash them. Compatible with
Android and iOS devices1, as well as Bluetooth-enabled
accessories like heart-rate monitors, Grip extends its
functionality, providing additional performance data to the Under
Armour Connected Fitness™ platform.
Drew Bamford, Corporate Vice
President of HTC Creative Labs commented, "Our partnership with
Under Armour has allowed us to direct our combined ambition, talent
and passion toward developing new ways to empower athletes to make
the most of their training every day. Grip is our first product to
offer deep integration with UA Record, providing an experience that
will surpass the high standards of even professional athletes."
Robin Thurston, SVP, Connected
Fitness, Under Armour said, "HTC is an exciting partner for Under
Armour, and Grip, designed by HTC and powered exclusively by UA
Record, is just a taste of what's to come in the next year.
Together we're looking forward to exploring new ways to empower and
inspire athletes of all levels and to rewrite the rulebook of
performance tracking, training and improvement."
Uncompromising design, peak performance
Grip is
designed to comfortably support even the most extreme training
regimes. The contoured, waterproof band conforms to your wrist
without pinching your skin or catching on clothing during workouts.
The curved PMOLED display also makes it easy to read time, distance
and notifications on the move. Available in three sizes, to ensure
a perfect fit, Grip complements even the most advanced training
equipment and apparel in both style and performance.
Capable of tracking and recording a variety of workouts (from
running and cycling to time spent at the gym), Grip is also
waterproof2, making it perfect for tracking every step,
from the gym to the shower and beyond. Its 100mAh battery lasts up
to five hours when the integrated GPS is turned on, enabling Grip
to accurately capture route, distance, pace and calories burned,
all of which sync with UA Record in real time. Grip also connects
to an assortment of external heart rate monitors, including the
Under Armour A39, making it ideal for athletes wanting to track
their heart rate. For everyday usage, Grip lasts up to 2.5 days on
a single charge, ideal for tracking daily activity.
Professional trainers will agree that sleep is crucial to the
success of any serious training program, and Grip's auto sleep
detection records the total amount of time spent asleep. Periods of
deep and light sleep are also recorded with a view to helping you
develop sleep patterns that will help athletes unlock peak fitness
and performance.
Stay connected, stay focused
Even in the midst of the
most punishing workout, nobody wants to feel out of touch. When
connected to an Android or iOS smartphone, a simple glance at your
wrist allows you to see incoming call and message notifications,
without missing a step or interrupting your flow. A clear, 1.8 inch
PMOLED display shows your latest real-time stats and provides an
easy way to remotely control your music playlist from your
wrist.
Go hard or go home – get inspired with full UA Record
integration
The HTC Grip has been designed to seamlessly
synchronize performance data with Under Armour's UA Record,
allowing you to access powerful analytics that show the impact of
your training along with your social community and exclusive
content for an all-in-one digital experience. Be inspired by
updates from professional athletes, nutritionists and trainers, or
alternatively, make your personal motivation a team effort, and
support your friends with their goals, by sharing your updates and
photos or competing directly with them in interactive
challenges.
The HTC Grip will be available in Deep Teal/Lime at select
retailers in North America,
beginning this Spring. It will be available at HTC.com, Under
Armour, Academy Sports + Outdoors, AT&T, Cabela's, DICK'S
Sporting Goods, Sports Authority, and Walmart. More information on
availability will be shared in the coming weeks. Follow @HTCUSA and
visit www.htc.com for more information.
Notes to Editors
1 iOS 7, Android 4.3 and
above
2 IP57, immersible in up to 1m of water for up to 30
minutes
About HTC
HTC Corporation aims to bring brilliance to
life. As a global innovator in smart mobile devices and technology,
HTC has produced award-winning products and industry firsts since
its inception in 1997, including the critically acclaimed HTC One
and HTC Desire lines of smartphones. The pursuit of brilliance is
at the heart of everything we do, inspiring best-in-class design
and game-changing mobile experiences for consumers around the
world. HTC is listed on the Taiwan Stock Exchange (TWSE: 2498).
www.htc.com
CONTACT:
Eileen Tanner
213.304.9350
etanner@golin.com
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SOURCE HTC