MDAV Davi Luxury Brand Group Inc New (CE)

DAVI LUXURY BRAND GROUP, INC. (OTC Bulletin Board: MDAVD) ("Davi" or the "Company") today announced that effective as of the opening of trading on May 10, 2012, the Company effected a reverse stock split of its outstanding shares of common stock on a 1-for-10 basis (the "Reverse Split") and a corresponding decrease in the number of shares of its common stock that it is authorized to issue (the “Share Decrease”). The Company effected the Reverse Split and the Share Decrease pursuant to a Certificate of Change filed with the Nevada Secretary of State.

Accordingly, as of the effective date of the Reverse Split, each 10 shares of issued and outstanding common stock will be converted into 1 share of common stock. In addition, Davi's common stock will trade under a new CUSIP number. The Company's ticker symbol will remain unchanged (although a fifth-letter identifier "D" has been appended to indicate the completion of the Reverse Split; after a 20 business-day period following the effective date of the Reverse Split, Davi's ticker symbol will revert to "MDAV").

As a result of the Reverse Split, the Company's issued and outstanding shares of common stock decreased from 76,040,000 pre-Reverse Split shares to 7,604,000 post-Reverse Split shares. Pursuant to the Share Decrease, the number of authorized shares of the Company's common stock has decreased from 750,000,000 to 75,000,000 shares of common stock. The foregoing actions were duly approved by the unanimous written consent of Davi's Board of Directors, without stockholder approval, pursuant to the Nevada Revised Statutes.

It is not necessary for shareholders of the Company to exchange their existing stock certificates for new stock certificates of the Company in connection with the Reverse Split; provided, however, that Davi shareholders may do so at their own cost. Please direct any questions you might have concerning the Reverse Split to your broker or the Company's transfer agent, Empire Stock Transfer Inc., at (702) 818-5898.

About Davi Luxury Brand Group, Inc.

Davi Luxury Brand Group, Inc. develops, licenses and markets luxury skin care products using the antioxidants found in wine and grapes. The Company markets skincare products under the “Davi Skin” and “Davi” brand names. The products currently are sold and distributed as amenities in hotel rooms of a chain of prestige hotels and as in-flight amenities for first class and business class passengers of an international airline. The Company intends to develop, manufacture and market a line of high quality skin care products that are sold as prestige products principally through limited distribution channels to complement the images associated with the “Davi Skin” and “Davi” brands. The Company's business plan is to expand the targeted scope of its sales efforts to upscale department stores, specialty retailers, prestige hotels and spas. In addition, the Company plans to have its products available for sale through its www.daviskin.com website.

Forward-Looking Statements:

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to a number of risks, uncertainties and assumptions, including those identified under "Risk Factors" in Davi's most recently filed Annual Report on Form 10-K and Quarterly Report on Form 10-Q. Actual results may differ materially from those contemplated by these forward-looking statements. Davi does not undertake to update any of these forward-looking statements to reflect a change in its views or events or circumstances that occur after the date of this presentation.

(OTC Bulletin Board: MDAVD)

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