Camp Jeep(R) Comes to New England Auto Show for the First Time
04 Novembre 2005 - 10:19PM
PR Newswire (US)
* Bayside Expo Center transformed into 40,000 sq. ft. off-road
driving course * Auto show attendees to have chance to ride in the
all-new 2006 Jeep(R) Commander * Consumers will experience the Jeep
lifestyle with a Trail Rated(R) Test Track, live DJs, video games
and electronic Web photos with Jeep vehicles * Jeep Kidz zone
features Kidz mini-Jeep driving course and 18-ft. climbing wall
BOSTON, Nov. 4 /PRNewswire-FirstCall/ -- For the first time, Camp
Jeep(R) New England and the Jeep Trail Rated(R) Test Track, are
coming to Boston for a debut performance at the Bayside Expo Center
during the New England Auto Show. The 40,000-sq.-ft. display boasts
a 16-foot hill climb, Sirius DJs broadcasting live, and a special
Jeep Kidz area. The interactive Jeep display will give consumers an
opportunity to truly experience the world's most capable 4x4
vehicles and the lifestyle that goes with them. Chrysler Group has
hosted test drives at auto shows for three years and is the only
automotive manufacturer to offer on-site test drives at auto shows.
The all-new 2006 Jeep Commander -- the first ever seven-passenger,
three- row Jeep vehicle -- will join the Jeep Grand Cherokee, Jeep
Wrangler and Jeep Liberty on the Trail Rated off-road driving
course. The five-minute drive will showcase the Jeep brand's
off-road capabilities, including traction, articulation, ground
clearance, maneuverability and water fording. Eight vehicles will
operate on the test track at any given time and an additional 25
vehicles will be on display, including the Jeep Commander and Jeep
Gladiator concept vehicle. Other Chrysler and Dodge vehicles on
display include the Chrysler 300C SRT8, Dodge Ram Mega Cab and
Dodge Charger R/T. "Auto show attendees want to do more than just
look at vehicles, they want an experience to remember," said George
Murphy, Senior Vice President of Global Marketing for the Chrysler
Group. "At the Jeep display event goers will see the vehicles
inside and out, feel their capabilities and get a taste of the
lifestyle that goes with the Jeep brand." Test Track Fun Facts *
The Jeep course will be comprised of five different surfaces --
dirt, rocks, water, wood and asphalt -- and includes a 16+ foot
vertical climb on a Jeep mountain. * More than 220 yards (5,700
cubic feet) of dirt and wood chips will be used to construct the
Trail Rated course. All materials will be recycled and returned
back to original source. * The temporary structure built to
accommodate Camp Jeep New England covers almost 40,000 square feet.
* Course construction will take five days. * Jeep Trail Rated
course highlights include water fording, ground clearance,
articulation, traction and maneuverability demonstrations. * It
will take nearly five minutes to ride the circuit on the 465-foot-
long Jeep course. (Great roller coaster rides last about three
minutes!) * Over 20,000 riders are expected to take part in the
Camp Jeep New England experience. * A free Jeep Photo Zone will
give guests the opportunity to have their photo taken with the
Gladiator concept vehicle. * Guests will receive a free souvenir at
the always popular Jeep penny press. Also featured is the popular
"Jeep Kidz" zone, which features the "Jeep Kidz Course" where kids
ages 3 and up can test drive their very own mini Jeep vehicles,
play Tony Hawk video games, experience Atomic Skis & Wildcat
Mountain and climb an 18-ft. wall. Since Chrysler Group began auto
show test drive events in New York in 2005, nearly 135,000
individuals have experienced test rides, and more than 1.7 million
have visited the displays. Auto show test drive events have been
held in Boston, Chicago, New York and Frankfurt, Germany. The list
of venues will grow in the 2005-2006 auto show season. The average
time a consumer spends at a Chrysler Group test drive display is 41
minutes, which is nearly four times more than the 10-minute average
typically spent at auto show displays. Chrysler Group has found
that 40 percent of those who attend an auto show change their minds
as to what they wish to purchase because of their auto show
experience. In addition, 60 percent of auto show attendees will be
in the market for a new vehicle within six months, with eight
percent purchasing a vehicle within four weeks, 22 percent
purchasing a vehicle within six months and 40 percent purchasing a
vehicle within one year. The indoor test tracks grew from recent
success Chrysler Group has had with its Chrysler and Jeep brand
driving programs over the last several years. These two day-long
events are held in dozens of cities around the country and immerse
consumers in brand specific lifestyle activities, and offer guests
the chance to drive Chrysler and Jeep brand products. For more
information on Chrysler Group products and events, visit
http://www.jeep.com/ , http://www.chrysler.com/ and
http://www.dodge.com/ . DATASOURCE: Chrysler Group CONTACT: Suraya
DaSante of Chrysler Group, +1-248-512-4889, Web site:
http://www.media.daimlerchrysler.com/
http://www.daimlerchrysler.com/ http://www.jeep.com/
http://www.chrysler.com/ http://www.dodge.com/
Copyright