USA Network and Mochi Media Shoot Through the Hearts of Fans For Valentine's Day
09 Février 2010 - 4:08PM
PR Newswire (US)
Companies Offer Gamers Chance to Win Valentine Goodies with "Game
of the Week" Promotion NEW YORK, Feb. 9 /PRNewswire/ -- USA NETWORK
today announced a distribution deal with Mochi Media, the world's
largest online game network. The deal will syndicate USA Network
games through Mochi Media's expansive network, reaching more than
100 million gamers per month and provide popular gaming titles to
players of USA's CHARACTER ARCADE
(http://www.characterarcade.com/). To celebrate the partnership,
they've launched a week-long Valentine's promotion called "Game of
the Week" at CHARACTER ARCADE. The featured game, "Twin Shots 2:
Good and Evil," will provide players a chance to win a last minute
Valentine's Day treat in the form of a Wii Starter Bundle,
announced Jesse Redniss, vice president of digital, USA Network.
"USA NETWORK is committed to making CHARACTER ARCADE the go-to
source for online casual games, while offering a new perspective to
the industry," said Redniss. "Given Mochi Media's breadth and depth
in the space, we know the company's popular games will be a hit.
With Valentine's Day approaching, we felt there was no better way
to celebrate this new partnership, than by rewarding the fans for
the hours they spend playing and engaging." "Twin Shots 2: Good and
Evil" features tiny arrow-firing cherubs, bent on shooting monsters
of all shapes and sizes in order to collect the loot carried by the
creatures and advance to the next level. The game, created by Mochi
Media network developer Nitrome, provides fun for novice and
advanced players alike, as with each level the challenge increases,
new obstacles are presented and bigger and scarier monsters appear.
The promotion begins today and runs through Valentine's Day. A
player can earn one entry point per day by playing the featured
game, which goes towards their chance to win the grand prize on
Sunday, February 14 at 11:59 p.m. EST. One grand prize of a Wii
Starter Bundle will be awarded, along with seven $25 Best Buy gift
cards for second place (for official rules visit
http://www.characterarcade.com/). "We are thrilled to be partnering
with USA Network to make high quality game titles from the Mochi
Media network available on USA's CHARACTER ARCADE," said Justin
Wong, vice president of business development, Mochi Media. "USA
Network's CHARACTER ARCADE has quickly built a great fan base, and
creates an exciting opportunity for gaming content created by
developers in the Mochi Media network to reach a broad audience
online." About Mochi Media Mochi Media is the world's largest
browser-based games network, with more than 140 million monthly
active users and 15,000 games on nearly 40,000 publisher websites.
Mochi Media's game development products and services enable
developers to track usage analytics, distribute their games to
thousands of websites, and monetize global gameplays via
micro-transactions and in-game advertising. The company is
headquartered in downtown San Francisco and is a wholly-owned
subsidiary of Shanda Games Limited (NASDAQ: GAME). CHARACTER ARCADE
is part of the new USA Network Games initiative, which extends the
popular USA brand and provides fans and partners a new and engaging
USA platform. The standardized platform will ensure USA is able to
add new partners in the future and distribute USA content through
other networks, seamlessly expanding its casual gaming offering.
The site was developed in conjunction with Glow Interactive
(http://www.glowplay.us/). USA Network's digital team is a
recognized industry-leader and innovator, delivering compelling
online content that supports the network's popular TV series. The
team drives unsurpassed user engagement and interaction through
microsites, alternate reality games, streaming, blogs, social
networking applications, integrated online/offline initiatives,
mobile and creative brand programs. The team oversees casual gaming
portal CHARACTER ARCADE (http://www.characterarcade.com/), which
supports more than 50 games, usanetwork.com,
westminsterkennelclub.com, universalhd.com and sleuthchannel.com.
To date, USA Network digital has received more than 30 industry
awards. USA Network is the #1 network in all of basic cable and is
seen in over 98.5 million U.S. homes. A division of NBC Universal,
USA is the cable television leader in original series and home to
the best in blockbuster theatrical films, acquired television
series and entertainment events. The award-winning USA website is
located at http://www.usanetwork.com/. Characters Welcome. USA
Network is a program service of NBC Universal Cable a division of
NBC Universal, one of the world's leading media and entertainment
companies in the development, production, and marketing of
entertainment, news, and information to a global audience.
DATASOURCE: USA Network CONTACT: CONTACT: Michelle Van Jura,
Intersect Communications for USA Network, +1-212-812-1960, or cell,
+1-310-420-4062, ; or Corey Lewis or Christopher Schreiber, both of
LaunchSquad, +1-415-625-8555, Web Site: http://www.usanetwork.com/
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