TomTom and Alteryx deepen partnership with new Location Intelligence offering
24 Mai 2023 - 3:00PM
TomTom (TOM2), the geolocation technology specialist, today
announced an expanded partnership with Alteryx, the Analytics Cloud
Platform company. The agreement will support new Alteryx
cloud-based analytics offerings, such as Alteryx Location
Intelligence, which premiered at the Alteryx Inspire user
conference.
Together, TomTom and Alteryx collaborate to integrate TomTom’s
Maps APIs into Alteryx products and location insights packages,
such as Alteryx Designer and the newly launched Location
Intelligence offering on the Alteryx Analytics Cloud Platform. The
Alteryx Analytics Cloud democratizes analytics by allowing all
users to participate in the analytics and decision intelligence
process regardless of job role, skill level, or department.
Location Intelligence makes it easy to create location insights
with its easy-to-use map-based interface and easy-to-understand
analysis tasks. Through this integration, TomTom adds real-world
context to support sharper competitor analysis, site selection, and
many other types of analysis within Alteryx analytics tools.
“Partnerships with leaders like Alteryx are prime examples of
how we deliver sophisticated location technology across a broad
array of use cases, and we’re proud to build on our decade of
collaboration to help Alteryx drive even more innovation through
this new solution,” said Ramachandra Kalaga, Vice President of
Product Management, TomTom. “Location technology is a team sport,
and we’re excited to power Alteryx’s offerings with our Maps APIs
to enable better, smarter, and faster decision-making.”
“TomTom is a reliable, innovative, and collaborative partner,
and we’re thrilled to deepen our relationship with the launch of
Location Intelligence,” said Jeffrey Van Rees, Geospatial Product
Manager, Alteryx. “The company’s maps data continues to support
Alteryx as we expand our cloud-connected platform experiences and
deliver the intelligence our customers need to solve today’s
problems and anticipate future demands.”
Unlocking Spatial Insights with Alteryx and
TomTom
Alteryx uses TomTom’s location data and Maps APIs to incorporate
spatial data into its analytics tools. Integrated TomTom data
amplifies analysis by adding more than 50 layers of cartographic
data, such as roads, waterways, parks, and more. By spatially
enriching data in this way, Alteryx users can apply more advanced
analytical techniques such as geocoding and drivetime analysis for
better decision-making.
A retailer, for example, could use this added level of insight
to determine the optimal location for a new grocery store. Using
data on existing store locations and customer transactions,
analysts can map out the information to see how well existing
stores are positioned relative to each other and target customers.
This spatial analysis could potentially reveal a gap in the
retailer’s geographical coverage or identify underserved areas.
Similarly, a telecoms operator could use map data to map which
areas have the best natural features to support cellular network
optimization.
By unlocking spatial insights such as these, Alteryx helps
clients obtain a more complete and profitable understanding of
local transactions, regional markets, and network investments to
improve the outcome of critical decisions.
“With TomTom data enriching Alteryx analytics tools, decision
makers can uncover new opportunities in their data and make
confident choices that translate into improved business outcomes
and a greater competitive advantage,” Kalaga added.
About TomTom:
Billions of data points. Millions of sources.
Hundreds of communities.
We are the mapmaker bringing it all together to
build the world’s smartest map. We provide location data and
technology to drivers, carmakers, businesses, and developers. Our
application-ready maps, routing, real-time traffic, APIs, and SDKs
enable the dreamers and doers to shape the future of mobility.
Headquartered in Amsterdam with 3,800 employees
around the globe, TomTom has been helping people find their way in
the world for over 30 years.
www.tomtom.com
For further information:
Media Relations mediarelations@tomtom.com
Investor Relations ir@tomtom.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/2868a012-1cd1-4446-b4e9-8ac5affa2aab
Tomtom NV (EU:TOM2)
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