Startup Station PLC - Re Directorate

RNS Number:7669M
Startup Station PLC 
26 June 2000


                           STARTUP STATION PLC
                  APPOINTS MIKAEL EDHOLM TO THE BOARD

Startup Station Plc is pleased to announce that Mr. Mikael Edholm, Director of
Corporate Business Development at Ericsson, has been appointed to the Board as
a Non-Executive Director. Mr. Edholm will bring valuable expertise and
knowledge of the communications industry to Startup Station's emerging
technology companies.

Mr. Edholm, age 44, is a director of Corporate Business Development at LM
Ericsson, the leading provider in the new telecommunications world, which
offers communications solutions that combine telecom and datacom technologies
with freedom of mobility for the user. Prior to Ericsson, he has held
marketing and business development positions at the Hewlett-Packard Company in
California and France and at Allen-Bradley Company, based in Holland. He has
also held positions at 3M and ABB Electronics.

He currently serves on the Board of Roamfino AB, Gothenburg, Sweden; a travel
industry vertical portal, specialising in mobile services for roaming
professionals and also Room33.com AB, in Stockholm; a global reaching internet
service that provides communication, entertainment and transactional services
for all mobile users.

Mr. Edholm is a frequent speaker at major technology seminars and symposia
around the world and is a graduate of Uppsala University, Sweden, and Ashridge
Management college, UK. His strengths include industry analysis through
futures research, environmental scanning and scenario planning, tracking
enabling technologies and evolving business models.

Ziv Navoth, Managing Director of Startup Station, commented:

"I am delighted to welcome Mikael to the Board. His knowledge of current
technology trends and their evolution will be of enormous benefit to both
Startup Station as well as our startups. His industry awareness will help
support our evaluation process on new business ventures and his continual
involvement with each startup will undoubtedly contribute to their success."



Press enquiries:

Steve Altman, Startup Station                          020 7665 1641
Shane Dolan, Biddick Associates                        020 7464 4280


About Startup Station Plc.

Startup Station invests Intellectual Venture Capital into Internet and
Emerging Technology companies that transform the way we work, live and play.
Startup Station partners with startups and accelerates them through their
early stages of development by providing them with early stage investments as
well as strategic and operational support.

Startup Station is headquartered in London, UK, and trades on the London AIM
under the symbol "SRS". For more information, please visit our website at
www.startupstation.com




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