America's number one frozen beverage brings
deliciously fruity new flavor to cereal lovers
NASHVILLE, Tenn., May 22, 2024
/PRNewswire/ -- America's favorite frozen beverage is getting
a little loopy! The ICEE Company, a subsidiary of J&J Snack
Foods Corp. (NASDAQ: JJSF), announced today a collaboration with WK
Kellogg Co to reimagine the deliciously fruity Froot Loops cereal
flavor into a fun frozen treat. ICEE's new Froot Loops flavor is
available at retailers nationwide, including Maverik, K&G,
Meijer Gas, and Sky Zone.
Additionally, Target stores around the country are set to release
the flavor this summer, as well as Thorntons, Wesco, Jacksons Food
Stores and other retailers.
Just as Toucan Sam® follows his nose to delicious, fruity
flavors, fans of ICEE and Froot Loops can follow their tastebuds to
this one-of-a-kind cereal-inspired flavor. With a fruity flavor
that brings the kid out in everyone, it combines two nostalgic
classics: the flavors of Froot Loops in a refreshing sip of an
ICEE. This mashup is a must-try flavor for kids and adults
alike.
"ICEE and Froot Loops are beloved brands that instantly
transport you to childhood and make everyday moments special," said
Kimmra Hingher, Vice President of
Marketing for The ICEE Company. "As more people are seeking
products that evoke nostalgia and fun, partnering with WK Kellogg
Co to offer a new Froot Loops flavored ICEE was a natural fit. We
saw excellent success last year when we transformed our iconic
Cherry 'n Blue Razz ICEE flavor into a cereal format, and we're
excited to now offer Froot Loops as an icy, cool frozen
beverage."
"We are delighted to partner with The ICEE Company on this new
flavor," said Laura Newman, Vice
President Brand Marketing at WK Kellogg Co. "This partnership is
more than just a fusion of the fruity flavors in a new format: it's
a trip down memory lane with two nostalgic brands. Fans of ICEE and
Froot Loops will love every sip of this iconic flavor."
ICEE has been a household name since 1967, establishing its own
category in the food and beverage market and becoming the number
one brand in frozen beverages. The new Froot Loops ICEE flavor will
continue to roll out to additional retailers and entertainment
venues this summer. Start, or end, your day on the right "froot" by
sipping on a deliciously fruity frozen beverage.
For more information visit ICEE.com.
About The ICEE Company
Founded in 1967, The ICEE
Company is the leader and innovator in the frozen beverage
industry, offering the most comprehensive frozen beverage package
and service network in the beverage and foodservice
categories. The brand portfolio includes ICEE, SLUSH PUPPIE,
PARROT-ICE fruit smoothies, THELMA's frozen lemonade, and frozen
cocktails. The ICEE Company is also a major service provider
to the foodservice category through ICEE Managed
Service. The ICEE Company is a subsidiary of J&J
Snack Foods Corp. (NASDAQ-JJSF), and operates Service Centers
throughout the United States,
Mexico, Canada. ICEE is distributed globally across
Europe, China, Central
America, the GCC and Australia.
About J&J Snack Foods
Corp.
J&J Snack Foods Corp.
(NASDAQ: JJSF) is a leader and innovator
in the snack food and frozen beverage industry. For over fifty
years, the company has specialized in delicious snack and beverage
brands for foodservice and retail segments, serving up fun across
the U.S. market. J&J Snack Foods'
core brands include SUPERPRETZEL, the #1 soft pretzel brand,
ICEE and SLUSH PUPPIE frozen beverages, and Dippin' Dots, the
original beaded ice cream. The company's broad brand portfolio also
includes LUIGI'S Real Italian Ice, MINUTE MAID* frozen ices, WHOLE
FRUIT frozen fruit bars, DOGSTERS ice cream style treats for dogs,
¡Hola! Churros, THE FUNNEL CAKE FACTORY funnel cakes and fries, and
bakery brands including MARY B'S, DADDY RAY'S, COUNTRY HOME BAKERS,
and HILL & VALLEY. For more information, please visit
http://www.jjsnack.com.
About WK Kellogg Co
At WK Kellogg Co, we bring
our best to everyone, every day through our trusted foods and
brands. Our journey began in 1894, when our founder
W.K. Kellogg reimagined the future of food with the
creation of Corn Flakes, changing breakfast forever. Our iconic
brand portfolio includes Kellogg's Frosted
Flakes®, Rice Krispies®,
Froot Loops®, Kashi®,
Special K®, Kellogg's Raisin
Bran®, and Bear Naked®. With a
presence in the majority of households across North America, our brands play a key role in
enhancing the lives of millions of consumers every day, promoting a
strong sense of physical, emotional and societal wellbeing. Our
beloved brand characters, including Tony the Tiger® and Toucan
Sam®, represent our deep connections with the consumers and
communities we serve. Through our sustainable business strategy –
Feeding Happiness™ – we aim to build healthier and happier futures
for families, kids and communities. We are making a positive
impact, while creating foods that bring joy and nourishment to
consumers. For more information about WK Kellogg Co and
Feeding Happiness, visit
www.wkkellogg.com.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/the-icee-company-announces-new-froot-loops-flavor-in-collaboration-with-wk-kellogg-co-302152971.html
SOURCE The ICEE Company