OGAT and Kornit Digital Revolutionize Fashion Production with On-Demand, Sustainable Technology
11 Septembre 2024 - 2:00PM
PRINTING UNITED
EXPO -- Kornit Digital LTD.
(NASDAQ: KRNT) (“Kornit” or the “Company”), a worldwide market
leader in sustainable, on-demand digital fashion and textile
production technologies, announced today the Company is teaming
with fashion pioneer OGAT - One Garment at a Time, a new brand
launched by Pixartprinting, part of Cimpress (NASDAQ: CMPR), to
power the future of fashion - today. The brand embraces Kornit’s
award-winning direct-to-fabric technology alongside advanced
product creation and logistics workflows, to set new standards for
fashion, challenging outdated production models with innovative
on-demand solutions.
Creating high quality, sustainable fashion and
garments that overcome many of the obstacles associated with mass
production, OGAT is set to disrupt the traditional fashion
industry. Crafted to help fashion brands redefine exclusivity, the
collaboration finally makes it possible to move quickly from
concept to final product, enabling fast turnarounds. It also
supports on-demand reordering, allowing brands to instantly respond
to market needs, eliminating overstock and ensuring bestsellers are
always available. With advanced digital printing, every piece tells
a story. From exclusive drops to uniquely customized mass-produced
pieces, OGAT helps fashion brands speak directly to their
audiences, uniquely and powerfully.
The brand is powered by Kornit’s Presto MAX -
offering the highest quality in on-demand digital direct-to-fabric
decoration. The award-winning solution delivers breakthrough
capabilities for transforming virtual concepts into brilliant
custom fabrics, thanks to Kornit’s best-in-class quality.
Driven by Kornit’s innovative technology,
exclusive or even special prints are created with the OGAT brand.
Enabling each piece to be easily customized -even down to a single
unit – all prints can be artistically positioned even
asymmetrically, and perfectly matched across garments. The brand’s
exclusive collaborations with highly renowned designers results in
the highest quality and most creative prints for elite fashion and
apparel.
The OGAT brand is already featuring these
capabilities through its recent collaboration with HIGH Everyday
Couture. The collection combines individually constructed and
printed sweatshirts featuring special prints artfully placed to
create uniquely dynamic collages.
“In our expanded relationship with Kornit, we
are creating a brand that is truly one-of-a-kind, combining
world-class digital pigment printing with the most comprehensive
production and logistics workflow to produce finished garments in
days with no minimum orders. We are building on 30 years of
Pixartprinting's leadership in printing and technological
innovation where state-of-the-art technology merges with Italian
creativity, innovation, and a passion for bringing new ideas to
life,” said Paolo Roatta, Chief Executive Officer at Pixartprinting
and SVP at Cimpress. “Supported by a commitment to sustainability,
we’re not only advancing the industry – but setting new standards
for how fashion and garments are produced. None of this would be
possible without Kornit as the foundation for our digital
production infrastructure.”
Only Kornit Presto MAX offers new NeoPigment™
Vivido ink that meets elite benchmarks for textile quality with
darker blacks and vivid colors. Producing with reduced ink laydown
and improved hand-feel, the solution elevates fashion quality and
detail standards with a dry, patented single-step process. This
enables designers, producers and creators to embrace superior
performance across the best available range of applications and the
widest capabilities for color and graphic design.
“When we unveiled the next generation of Kornit
Presto MAX at ITMA, we wanted to help the industry break free from
often dated production to reinvent and reimagine the new world of
fashion,” said Ronen Samuel, Chief Executive Officer at Kornit
Digital. “This collaboration with OGAT and Pixartprinting is a
perfect example of what single-step on-demand production can do. In
a world dominated by slow, legacy mass production that stifles
creativity, individuality and artistic freedom, what we can now
achieve through the OGAT brand is unsurpassed – embracing creative
fashion in a way that was previously impossible.”
The collaboration is being exclusively presented
at PRINTING United Expo in Las Vegas, Nevada – September 10-12,
with unique displays of the recent OGAT SPORT SMART collection.
Don’t miss the opportunity to witness the next-generation of
fashion, apparel and textiles with on-demand, sustainable digital
production at Kornit Booth No. SL5029!
About Kornit DigitalKornit
Digital (NASDAQ: KRNT) is a worldwide market leader in sustainable,
on-demand, digital fashion and textile production technologies. The
company offers end-to-end solutions including digital printing
systems, inks, consumables, software, and fulfillment services
through its global fulfillment network. Headquartered in Israel
with offices in the USA, Europe, and Asia Pacific, Kornit Digital
serves customers in more than 100 countries and states worldwide.
To learn more about how Kornit Digital is boldly transforming the
world of fashion and textiles, visit www.kornit.com.
About OGATOGAT, part of
Cimpress (NASDAQ: CMPR), the global leader in on-demand and
personalized product customization, is built on over 30 years of
technological innovation by Pixartprinting in Venice, Italy.
Kornit Media ContactCraig LibrettPublic
RelationsCraig.librett@kornit.com
Ingrid Van LoockePublic Relations – Europeingrid@pr4u.be
OGAT Media ContactPatrizia BaggioPublic
Relationspatrizia.baggio@pixartprinting.comwww.ogat.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/d9ac672a-3996-4ad0-aa9f-e582d80b4eb9
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