CAR2GO Offers Car-Sharing Services in Urban Areas Pointer Telocation Ltd. (Nasdaq Capital Market: PNTR, Tel-Aviv Stock Exchange: PNTR), develops, manufactures and markets high-end technology and products for AVL (Automatic Vehicle Location) solutions providers for stolen retrieval, fleet management, car & driver safety, public safety, vehicle security and asset management, and a leading RSA (Road Side Assistance) provider, today announced that its Israeli subsidiary, Shagrir has entered into a definitive agreement to invest in CAR2GO, an Israeli company that offers carsharing services in urban areas. In accordance with the terms of the agreement, CAR2GO will issue to Shagrir 51% of its share capital. Pointer's subsidiary will grant to CAR2GO a shareholder's loan of up to NIS 6 million. The founder of CAR2GO will continue to be employed by CAR2GO and contribute to the development of its business. "We are excited to enter into this agreement with CAR2GO," stated Yossi Ben-Shalom, Pointer's Chairman. "Shagrir, Pointer Israeli subsidiary is the major player in the car services industry in Israel and aims to increase its operations into new fields in Israel and to further penetrate into new countries. Car sharing service which is an alternative for car ownership and for taxi services, is rapidly spreading in urban areas worldwide. Car sharing significantly contributes to the environment and saves costs and time to the large urban population. The investment in this essential service is based on our strategy of increasing our service and subscribers base." "Pointer will continue to seek for interesting investment opportunities aiming to increase its business in Israel and abroad," concluded Mr. Ben-Shalom. More information on both companies can be found at http://www.pointer.com/, http://www.shagrir.co.il/ and http://www.car2go.co.il/. About Pointer Telocation: Pointer Telocation is a leading provider of technology and services to the automotive and insurance industries, offering a set of services including Road Side Assistance, Stolen Vehicle Recovery and Fleet Management. Pointer has a growing client list with products installed in over 400,000 vehicles across the globe: the UK, Greece, Mexico, Argentina, Russia, Croatia, Germany, Czech Republic, Latvia, Turkey, Hong Kong, Singapore, India, Costa Rica, Norway, Venezuela, Hungary, Israel and more. Cellocator, a Pointer Products Division, is a leading AVL (Automatic Vehicle Location) solutions provider for stolen vehicle retrieval, fleet management, car & driver safety, public safety, vehicle security and more. In 2004, Cellocator was selected as the official security and location equipment supplier for the Olympic Games in Athens. For more information: http://www.pointer.com/ About CAR2GO: CAR2GO is a carsharing service that supply cars by the hour, anytime, anywhere. CAR2GO spread cars across reserved parking spots in urban areas. Once registered, a member can access a fleet of diversified vehicles, by simply swiping their smart card on the windshield, and simply drive away. At the end of the reservation the car is brought back to its reserved parking space. CAR2GO 's cars are taken for a few hours, or a few days; and you only pay for what you use. Fuel, parking, insurance, and all the hassle is on us. CAR2GO also offers tailored solutions to businesses for their transportation needs. Safe Harbor Statement This press release contains forward-looking statements with respect to the business, financial condition and results of operations of Pointer and its affiliates. These forward-looking statements are based on the current expectations of the management of Pointer, only, and are subject to risk and uncertainties relating to changes in technology and market requirements, the company's concentration on one industry in limited territories, decline in demand for the company's products and those of its affiliates, inability to timely develop and introduce new technologies, products and applications, and loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of the company to differ materially from those contemplated in such forward-looking statements. Pointer undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risks and uncertainties affecting the company, reference is made to the company's reports filed from time to time with the Securities and Exchange Commission. Contact: Zvi Fried, V.P. and Chief Yael Nevat, Commitment-IR.com Financial Officer Tel: 972-9-748 8866 Tel.; 972-3-572 3111 E-mail: E-mail: DATASOURCE: Pointer Telocation Ltd. CONTACT: Zvi Fried, V.P. and Chief Financial Officer, Pointer Telocation Ltd., +1-972-3-572-3111, or , Yael Nevat, Commitment-IR.com, +1-972-9-748-8866, or , for Pointer Telocation Ltd. Web Site: http://www.pointer.com/ http://www.shagrir.co.il/ http://www.car2go.co.il/

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