SOUTHLAKE, Texas, May 31, 2018 /PRNewswire/ -- Demonstrating
its full commitment to lead the industry evolution toward
next-generation retailing, distribution and fulfillment, Sabre
Corporation (NASDAQ: SABR) expects to achieve several critical
milestones on its journey to offer NDC-enabled solutions by the end
of the year. Intelligent retailing that leverages Sabre's data,
depth and industry leadership will bring value to airlines and
agencies, and customers will have the ability to offer personalized
shopping experiences similar to world-class retailers in other
industries.
"NDC standards introduce tremendous opportunity for Sabre's
business, our customers and the industry overall – to the ultimate
benefit of travelers as we model a new and differentiated travel
experience," said Kathy Morgan,
Sabre vice president of strategic initiatives. "To bring the
promise of NDC to life, our capabilities will go beyond shopping
and booking and will integrate with the retailing, distribution and
fulfillment systems that support the travel ecosystem."
Morgan leads Sabre's company-wide effort to invest Beyond NDC
across its retailing, distribution and fulfillment solutions. Her
team is also looking past the near-term goals of NDC to define the
future of intelligent airline retailing in both direct and indirect
channels.
Sabre is uniquely positioned to deliver technology that shapes a
traveler's end-to-end journey from offer creation through
fulfillment. In 2018, Sabre plans to launch new service-enabled
APIs and enhanced capabilities in the Sabre Red Workspace that will
allow customers to shop and book NDC content alongside traditional
content. To prepare for this functionality, the company is already
working closely with customers including Flight Centre Travel
Group, one of the world's largest travel agency groups, and Sabre
expects to begin a pilot program with additional agency and airline
customers in the third quarter this year.
As one of the few companies best positioned to deliver an
end-to-end NDC solution, Sabre's "Beyond NDC" initiative extends
far beyond the upcoming introduction of its API. In the fourth
quarter Sabre will bring to market the industry's first Digital
Airline Commercial Platform, marking a major advancement in the
capabilities airlines will have to seamlessly leverage data-driven
insights to dynamically and intelligently market their services,
fulfill across all channels, and deliver a personalized customer
experience. More advanced capabilities will follow in 2019,
including NDC-enabled offer and order management, giving its
airline customers a competitive edge to truly differentiate their
offerings.
"We're currently in discussions with a number of airline and
agency customers on an NDC-enabled pilot program," said Morgan.
"The goal is to collaborate with strategic pilot partners on
development and integration with our solutions, testing our
end-to-end capabilities to process NDC-enabled offers."
In October last year, CEO Sean
Menke publicly outlined Sabre's position on NDC and the
company's drive to lead an industry evolution. Since then, Sabre
achieved NDC Level 3 capability as an I.T. provider in February 2018 and has committed to Level 3
certification as an aggregator in 2018, in order to complement its
current airline I.T. capabilities.
"NDC-enabled technology represents a monumental step forward for
the travel industry as we modernize retailing and distribution
solutions to meet evolving customer expectations," said Morgan.
"The NDC standards are a promising start, but Sabre will innovate
beyond NDC to make the promise a reality."
About Sabre
Sabre Corporation is the leading
technology provider to the global travel industry. Sabre's
software, data, mobile and distribution solutions are used by
hundreds of airlines and thousands of hotel properties to manage
critical operations, including passenger and guest reservations,
revenue management, flight, network and crew management. Sabre also
operates a leading global travel marketplace, which processes more
than US$120 billion of global travel
spend annually by connecting travel buyers and suppliers.
Headquartered in Southlake, Texas,
USA, Sabre serves customers in more than 160 countries around the
world.
SABR-F
Media contact:
Heidi
Castle
682-605-4290
Heidi.castle@sabre.com
Investor contact: sabre.investorrelations@sabre.com
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SOURCE Sabre Corporation