Sportradar Launches Gen AI Audio Advertising for Sportsbook and Casino Operators
25 Novembre 2024 - 10:00AM
Sportradar (NASDAQ: SRAD) today announced the launch of generative
AI (gen AI) audio, a new feature within its ad:s multi-channel
marketing service. The tool leverages the power of gen AI
integrated with Sportradar’s live data, to automate the creation of
personalized, real-time audio adverts for sportsbook and casino
operators across one of the fastest growing digital marketing
channels globally.
Ad:s gen AI audio provides operators with a ready-to-use audio
marketing solution, allowing them to generate creative content
during key sporting and gaming moments to efficiently scale
advertising efforts into podcast streaming services and internet
radio networks. Sportradar’s industry-leading technology
automatically creates customised and dynamic adverts – featuring
live-data to update odds, jackpots, and upcoming events— to
increase brand awareness, uplift purchase intent and increase the
likelihood of customer acquisition.
AI-generated audio adverts are the latest addition to
Sportradar’s comprehensive, industry-leading, end-to-end marketing
services, driving brand awareness, acquisition and retention across
channels including programmatic display, video, audio,
digital-out-of-home (DOOH), paid social media, paid search,
sponsorships and affiliate marketing.
Niki Beier, SVP Marketing Services, said: “Sports fans and
bettors are increasingly consuming audio content, with listenership
increasing by over 1000% in the past seven years1. To deliver
maximum marketing efficiency, we’re providing a sophisticated yet
simple-to-use solution to sportsbook and casino operators. Through
our gen AI technology, we’re making it easy for clients to
integrate audio adverts into their acquisition and branding
campaigns, to reach more customers with real-time relevant audio
messages, without the need for creative teams or a high production
budget.”
Note to Editors:1
https://www.statista.com/statistics/707103/paid-streaming-music-subscribers-usa/
About SportradarSportradar Group AG (NASDAQ:
SRAD), founded in 2001, is a leading global sports technology
company creating immersive experiences for sports fans and bettors.
Positioned at the intersection of the sports, media and betting
industries, the company provides sports federations, news media,
consumer platforms and sports betting operators with a
best-in-class range of solutions to help grow their business. As
the trusted partner of organizations like the ATP, NBA, NHL, MLB,
NASCAR, UEFA, FIFA and Bundesliga, Sportradar covers close to a
million events annually across all major sports. With deep industry
relationships and expertise, Sportradar is not just redefining the
sports fan experience, it also safeguards sports through its
Integrity Services division and advocacy for an integrity-driven
environment for all involved.
For more information about Sportradar, please visit
www.sportradar.com
ContactsMedia:Sandra
Leepress@sportradar.com
Investor Relations:Jim
Bombasseiinvestor.relations@sportradar.com
1
https://www.statista.com/statistics/707103/paid-streaming-music-subscribers-usa/
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