New brand complements upper-midscale
extended-stay brand Hyatt Studios, which recently celebrated its
first opening in Mobile, Alabama
Hyatt Hotels Corporation (NYSE: H) today announced plans for
Hyatt Select, a new upper-midscale transient brand designed to meet
the needs of modern travelers while delivering an efficient,
cost-effective model for owners. The Hyatt Select brand will
strengthen Hyatt’s upper-midscale presence complementing Hyatt
Studios, Hyatt’s extended-stay brand in the category, which marked
the opening of its first property, Hyatt Studios Mobile / Tillmans
Corner, on Feb. 18.
As part of Hyatt’s evolution to a more brand-focused company
with five distinct brand portfolios catering to the unique needs of
each guest, the Hyatt Select brand joins the Essentials portfolio
alongside Hyatt’s established select-service brands. The Essentials
portfolio delivers exactly what guests need and enables them to
make the most of their stay and be their best wherever their
travels take them. Hyatt Select hotels will focus on offering an
efficient, streamlined guest experience without compromising the
essentials. The brand expands Hyatt’s ability to care for travelers
seeking shorter stays for business or leisure in secondary and
tertiary markets where Hyatt has limited hotels to date. The brand
also provides a conversion-friendly option for owners looking to
leverage Hyatt’s powerful distribution network, commercial engine,
and the award-winning World of Hyatt loyalty program.
“For Hyatt, launching a new brand is never just about adding to
our portfolio—it’s about strengthening our network in a way that
benefits both owners and guests,” said Jim Chu, Chief Growth
Officer, Hyatt. “Hyatt Select hotels will meet a specific need in
the market by offering a cost-effective, conversion-friendly option
for owners, while delivering an experience for guests who want
reliability, comfort, and thoughtful design in the upper-midscale
segment.”
A Flexible Model for Owners and Efficient Stay for
Guests
The Hyatt Select brand was created with a focus on helping
owners maximize their returns while delivering an efficient guest
experience. Designed to be flexible for both new-build and
conversion environments, the brand offers an opportunity for owners
to optimize existing assets while minimizing upfront capital
investments. The brand will be focused on the Americas region
before scaling globally.
For owners, the Hyatt Select brand provides:
- Flexible Prototype: Properties can range from 70-200
keys, offering adaptability across diverse markets.
- Lean Operating Model: Designed for transient travelers,
with efficient staffing models to reduce labor costs while
maintaining service quality.
- Hyatt’s Global Distribution: Owners can benefit from
Hyatt’s commercial engine, including its world-class reservation
system, revenue management tools, centralized commercial services,
and the award-winning World of Hyatt loyalty program, all with a
focus on driving demand and maximizing performance.
For travelers, Hyatt Select hotels will balance efficiency with
comfort, offering the essentials designed for functionality and
convenience:
- Complimentary Breakfast: A thoughtfully curated
selection of hot and cold breakfast offerings requiring limited
equipment, ensuring efficiency without sacrificing quality.
- 24/7 Market: A self-serve grab-and-go concept operated
by a third-party provider, featuring a variety of food and snack
options, as well as beer and wine.
- Modern, Comfortable Guestrooms: Guestrooms are
thoughtfully designed to provide comfort and functionality,
ensuring an experience that meets the needs of modern travelers,
including free high-speed internet and workspaces for
productivity.
By combining streamlined operations with thoughtful, modern
guest offerings, Hyatt Select hotels will deliver a practical
solution for both owners and travelers, further elevating Hyatt’s
position in the upper-midscale segment.
“We’ve seen strong interest from owners both within and outside
of our network who are looking for flexible conversion
opportunities with access to Hyatt’s powerful commercial engine and
distribution platform,” continued Chu. “The Hyatt Select brand will
allow us to meet these distinct needs of owners and expand our
brand presence for guests looking for a short stay option in
secondary and tertiary markets.”
First Hyatt Studios Now Open in Mobile, Alabama
Coinciding with the Hyatt Select announcement, Hyatt is also
celebrating the opening of the first Hyatt Studios location – Hyatt
Studios Mobile / Tillmans Corner, developed by the team at 3H Group
and led by CEO Hiren Desai. Hyatt Studios, Hyatt’s upper-midscale
extended-stay brand, has seen remarkable growth since its launch in
2023, with a pipeline of over 50 executed deals, including 22 in
new markets for Hyatt.
“Seeing Hyatt Studios come to life with the opening of the
brand’s first property is an exciting milestone—not just for Hyatt,
but for our owners and developers who have been integral in the
creation of this brand,” said Dan Hansen, Head of Americas
Development, Hyatt. “From the beginning, Hyatt Studios was designed
with owners in mind, and the strong momentum we’ve seen is a
testament to the demand for a flexible, extended-stay product
backed by Hyatt’s world-class support.”
With Hyatt Studios capturing demand for extended-stay
accommodations and Hyatt Select catering to transient travelers,
Hyatt is well positioned to grow its presence in the upper-midscale
segment. Both brands expand Hyatt’s reach into key new markets for
Hyatt, strengthening its network and offering more opportunities
for owners and guests alike.
For more information, visit
https://www.hyatt.com/development/.
The term “Hyatt” is used in this release to refer to Hyatt
Hotels Corporation and/or one or more of its affiliates.
About Hyatt Hotels
Corporation
Hyatt Hotels Corporation, headquartered in Chicago, is a leading
global hospitality company guided by its purpose – to care for
people so they can be their best. As of December 31, 2024, the
Company's portfolio included more than 1,400 hotels and
all-inclusive properties in 79 countries across six continents. The
Company's offering includes brands in the Luxury Portfolio,
including Park Hyatt®, Alila®, Miraval®,
Impression by Secrets, and The Unbound Collection by
Hyatt®; the Lifestyle Portfolio, including Andaz®,
Thompson Hotels®, The Standard®, Dream®
Hotels, The StandardX, Breathless Resorts &
Spas®, JdV by Hyatt®, Bunkhouse® Hotels,
and Me and All Hotels; the Inclusive Collection, including
Zoëtry® Wellness & Spa Resorts, Hyatt
Ziva®, Hyatt Zilara®, Secrets® Resorts &
Spas, Dreams® Resorts & Spas, Hyatt Vivid
Hotels & Resorts, Sunscape® Resorts &
Spas, and Alua Hotels & Resorts®; the Classics
Portfolio, including Grand Hyatt®, Hyatt Regency®,
Destination by Hyatt®, Hyatt Centric®, Hyatt
Vacation Club®, and Hyatt®; and the Essentials
Portfolio, including Caption by Hyatt®, Hyatt Place®,
Hyatt House®, Hyatt Studios, and UrCove.
Subsidiaries of the Company operate the World of Hyatt® loyalty
program, ALG Vacations®, Mr & Mrs Smith, Unlimited Vacation
Club®, Amstar® DMC destination management services, and Trisept
Solutions® technology services. For more information, please visit
www.hyatt.com.
Forward-Looking
Statements
Forward-Looking Statements in this press release, which are not
historical facts, are forward-looking statements within the meaning
of the Private Securities Litigation Reform Act of 1995. These
statements include statements about our plans, strategies, outlook,
expected new openings and timing of such openings, growth of new
brands, expected owner preference for our brands and expected
profitability, prospects or future events and involve known and
unknown risks that are difficult to predict. As a result, our
actual results, performance or achievements may differ materially
from those expressed or implied by these forward-looking
statements. In some cases, you can identify forward-looking
statements by the use of words such as "may," "could," "expect,"
"intend," "plan," "seek," "anticipate," "believe," "estimate,"
"predict," "potential," "continue," "likely," "will," "would" and
variations of these terms and similar expressions, or the negative
of these terms or similar expressions. Such forward-looking
statements are necessarily based upon estimates and assumptions
that, while considered reasonable by us and our management, are
inherently uncertain. Factors that may cause actual results to
differ materially from current expectations include, but are not
limited to: general economic uncertainty in key global markets and
a worsening of global economic conditions or low levels of economic
growth; the rate and pace of economic recovery following economic
downturns; global supply chain constraints and interruptions,
rising costs of construction-related labor and materials, and
increases in costs due to inflation or other factors that may not
be fully offset by increases in revenues in our business; risks
affecting the luxury, resort, and all-inclusive lodging segments;
levels of spending in business, leisure, and group segments, as
well as consumer confidence; declines in occupancy and average
daily rate; limited visibility with respect to future bookings;
loss of key personnel; domestic and international political and
geopolitical conditions, including political or civil unrest or
changes in trade policy; hostilities, or fear of hostilities,
including future terrorist attacks, that affect travel;
travel-related accidents; natural or man-made disasters, weather
and climate-related events, such as earthquakes, tsunamis,
tornadoes, hurricanes, droughts, floods, wildfires, oil spills,
nuclear incidents, and global outbreaks of pandemics or contagious
diseases, or fear of such outbreaks; our ability to successfully
achieve certain levels of operating profits at hotels that have
performance tests or guarantees in favor of our third-party owners;
the impact of hotel renovations and redevelopments; risks
associated with our capital allocation plans, share repurchase
program, and dividend payments, including a reduction in, or
elimination or suspension of, repurchase activity or dividend
payments; the seasonal and cyclical nature of the real estate and
hospitality businesses; changes in distribution arrangements, such
as through internet travel intermediaries; changes in the tastes
and preferences of our customers; relationships with colleagues and
labor unions and changes in labor laws; the financial condition of,
and our relationships with, third-party owners, franchisees, and
hospitality venture partners; the possible inability of third-party
owners, franchisees, or development partners to access the capital
necessary to fund current operations or implement our plans for
growth; risks associated with potential acquisitions and
dispositions and our ability to successfully integrate completed
acquisitions with existing operations; failure to successfully
complete proposed transactions (including the failure to satisfy
closing conditions or obtain required approvals); our ability to
successfully execute our strategy to expand our management and
hotels services and franchising business while at the same time
reducing our real estate asset base within targeted timeframes and
at expected values; our ability to maintain effective internal
control over financial reporting and disclosure controls and
procedures; declines in the value of our real estate assets;
unforeseen terminations of our management and hotels services or
franchise agreements; changes in federal, state, local, or foreign
tax law; increases in interest rates, wages, and other operating
costs; foreign exchange rate fluctuations or currency
restructurings; risks associated with the introduction of new brand
concepts, including lack of acceptance of new brands or innovation;
general volatility of the capital markets and our ability to access
such markets; changes in the competitive environment in our
industry, industry consolidation, and the markets where we operate;
our ability to successfully grow the World of Hyatt loyalty program
and Unlimited Vacation Club paid membership program; cyber
incidents and information technology failures; outcomes of legal or
administrative proceedings; and violations of regulations or laws
related to our franchising business and licensing businesses and
our international operations; and other risks discussed in the
Company's filings with the SEC, including our annual reports on
Form 10-K and quarterly reports on Form 10-Q, which filings are
available from the SEC. All forward-looking statements attributable
to us or persons acting on our behalf are expressly qualified in
their entirety by the cautionary statements set forth above. We
caution you not to place undue reliance on any forward-looking
statements, which are made only as of the date of this press
release. We do not undertake or assume any obligation to update
publicly any of these forward-looking statements to reflect actual
results, new information or future events, changes in assumptions
or changes in other factors affecting forward-looking statements,
except to the extent required by applicable law. If we update one
or more forward-looking statements, no inference should be drawn
that we will make additional updates with respect to those or other
forward-looking statements.
HHC-FIN
View source
version on businesswire.com: https://www.businesswire.com/news/home/20250225736863/en/
MEDIA CONTACT: Rebecca Smith
Hyatt rebecca.smith1@hyatt.com INVESTOR
CONTACTS: Adam Rohman, 312.780.5834,
adam.rohman@hyatt.com Ryan Nuckols, 312.780.5784,
ryan.nuckols@hyatt.com
Hyatt Hotels (NYSE:H)
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