FC Barcelona and Hewlett Packard Enterprise Join Forces to Offer Fans the Best Customized Espai Barça Experience
11 Juin 2024 - 10:00AM
Business Wire
Global technology leader becomes Espai Barça’s new Official
Edge-to-Cloud Partner for the next four seasons, until 30 June
2028
FC Barcelona and Hewlett Packard Enterprise (HPE) have signed a
partnership agreement for HPE to become the new Espai Barça
Official Edge-to-Cloud Partner for the next four seasons, until 30
June 2028. In a strategic alliance aimed at revolutionizing the
spectator experience in sport, Barça’s new facilities will be
equipped with a world-class technology environment featuring HPE
Aruba Networking and HPE GreenLake cloud, enabling real-time data
analytics and integrated security solutions.
The partnership between the Club and HPE is based on a
market-leading approach to edge connectivity and cloud technology,
which will enable the entire Espai Barça to offer personalized
services and experiences tailored to its fans, setting a new
standard for the future of sports and entertainment events. This
agreement is part of the sponsorship program associated with the
future Spotify Camp Nou and has been made possible thanks to the
shared objectives of equipping the future stadium with
state-of-the-art technologies.
Technological innovation enhancing the stadium
experience
FC Barcelona is committed to making Espai Barça an international
hub for innovation, and this deal with HPE is an example that
underscores its commitment to adopting innovative technologies that
will improve the experience of members and fans who visit the
future ground. With the support of HPE, Espai Barça will be
positioned at the forefront of technological innovation in the
sports world, enhancing every aspect of the stadium experience,
from arrival at the ground to the end of each match or event. New
services to be made available to fans include gamification and
virtual reality. In addition, teams from all sections of the club
can benefit from advanced analytics to optimize game performance
and strategy.
As part of this agreement, HPE will implement HPE GreenLake
Private Cloud Enterprise with HPE data center servers and storage
and HPE Aruba Networking, including advanced campus and secure
AI-ready data center solutions. The network provides a common zero
trust foundation for FC Barcelona’s networking and security teams,
enabling end-to-end visibility and global security policies that
can be enforced at the network edge. The data center is equipped
with the most advanced distributed services switches to provide a
next level security framework for server interconnection, enhancing
security protection and visibility.
HPE is also deploying an advanced high speed, secure wireless
network in the Spotify Camp Nou to provide the best customer
experience to the more than 100,000 fans while in the stadium, with
further plans to incorporate private 5G in the future for core
applications. Furthermore, HPE GreenLake Private Cloud Enterprise
modernizes the stadium IT infrastructure to provide simplified
management of workloads, enhanced automation, increased data
security, agility, and availability.
Espai Barça, more than a stadium
Espai Barça is a revolutionary project in the world of sport and
entertainment that is redeveloping and expanding all the FC
Barcelona facilities, including the emblematic Spotify Camp Nou,
and turning it into the best sports complex in the center of a
major city. Being able to count on HPE’s experience with the
implementation of the latest technologies will be essential part of
the customized experience that visitors to the ground will be able
to enjoy.
The agreement between FC Barcelona and HPE means the two parties
will be able to join forces on the journey towards the club’s
digital evolution, ensuring secure digital interaction and
connectivity inside the stadium and making Espai Barça not just an
icon of sporting excellence, but also a beacon for technological
innovation.
Statement by Juli Guiu, Vice-President of Marketing at FC
Barcelona
“The partnership with HPE is a step towards creating a digitally
connected and secure environment for Espai Barça. Their extensive
experience in connectivity and cloud technologies means we will be
able to offer our members, fans and supporters personalized
experiences, thus significantly improving their interaction with
the club on match days at Spotify Camp Nou, as well as in the
different activities that will be organized at the future
ground.”
Statement by Alfredo Yepez, Senior Vice President and
Managing Director, Latin America and Southern Europe, Hewlett
Packard Enterprise
“Technology is integral to the growth and global expansion of
sports, as well as to accelerating innovation. HPE is delighted to
serve as the Official Edge-to-Cloud Partner of one of the world’s
leading football clubs to enhance its visitor and fan experience,
providing state-of-art technology for Espai Barça and the iconic
Spotify Camp Nou.”
About Hewlett Packard Enterprise
Hewlett Packard Enterprise (NYSE: HPE) is the global
edge-to-cloud company that helps organizations accelerate outcomes
by unlocking value from all of their data, everywhere. Built on
decades of reimagining the future and innovating to advance the way
people live and work, HPE delivers unique, open and intelligent
technology solutions as a service. With offerings spanning Cloud
Services, Compute, High Performance Computing & AI, Intelligent
Edge, Software, and Storage, HPE provides a consistent experience
across all clouds and edges, helping customers develop new business
models, engage in new ways, and increase operational performance.
For more information, visit: www.hpe.com.
About FC Barcelona
FC Barcelona was founded in 1899 and is unique in many ways. The
Club is owned by its more than 140,000 members. Due to its very
special personality, Barça is recognized as being ‘More than a
club’. The team’s distinctive style of play is projected around the
world by the best players and coaches of their time in combination
with Club’s famous reliance on homegrown talent.
All of this goes hand in hand with its ongoing ambition to
become the most admired, beloved and global sports institution on
the planet. This mission is supported by such core principles as
humility, effort, ambition, respect and teamwork, while the club is
also famed for its commitment to society, which is channelled
through the FC Barcelona Foundation and its work to educate
children through the positive values of sport. Such unstoppable
growth in recent years has led to a global reach of more than 400
million fans on social media, being the sports club with the most
followers on social networks.
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Paula Bardera paula.bardera@hpe.com
Hewlett Packard Enterprise (NYSE:HPE)
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