Content from PEOPLE, SPORTS ILLUSTRATED,
INSTYLE, TIME and FORTUNE, among other Time Inc. Brands, To Be
Distributed to APAC Markets
Qello Global, a global content
monetization and distribution platform, today announced a deal with
Time Inc. to distribute video content
from their portfolio of brands throughout Asia.
This press release features multimedia. View
the full release here:
http://www.businesswire.com/news/home/20171214005869/en/
Qello will distribute and monetize video content from Time Inc.
brands through its existing network of broadcasters,
telecommunications companies, newspapers and online publishers.
PEOPLE, SPORTS ILLUSTRATED, INSTYLE, TIME, FORTUNE, MONEY, TRAVEL +
LEISURE, HEALTH and FOOD & WINE, among others, will be widely
available throughout India, Korea, Japan, Taiwan, Hong Kong,
Malaysia, Singapore, Indonesia, Thailand, the Philippines, Vietnam,
Pakistan, and other territories throughout Asia.
With this partnership, Time Inc. will be able to access an
international audience through Qello’s ad-supported distributor
network, which garnered 2.7 billion video views from the APAC
market in 2016.
“This is a significant step for Time Inc.’s international growth
and broader video strategy,” said John Marcom, SVP and President of
Time Inc. International. “Working with Qello is enabling us to
expand our reach, giving our fans in Asia access to content from
their favorite Time Inc. brands, as well as introducing millions of
new consumers to world-class content from our expansive portfolio
of iconic brands. Qello’s platform means we can tailor our offering
to suit individual markets and monetize the content through
advertising.”
Qello’s technology multiplies and automates distribution
channels globally, expands video inventory and enhances audience
engagement, ultimately maximizing revenues for both parties. Qello
uses proprietary A.I., machine learning, and big-data to tag,
monetize and distribute the content. Its technology amplifies video
advertising revenues even further with digital product placement,
contextual video placement, hotspots and e-commerce. Qello also
supports the content through localization, translation, marketing,
ad sales and trafficking.
“We have the unique ability to take premium content and
distribute it globally through our network of broadcasters,
carriers, operators and other major media outlets,” said Rex Wong,
CEO of Qello Global. “The Time Inc. brands are some of the most
iconic in the world. We look forward to enhancing their
footprint.”
ABOUT TIME INC.
Time Inc. (NYSE:TIME) is a leading multi-platform consumer media
company that engages over 230 million consumers globally every
month. The company's influential brands include PEOPLE, TIME,
FORTUNE, SPORTS ILLUSTRATED, INSTYLE, REAL SIMPLE, SOUTHERN LIVING
and TRAVEL + LEISURE, as well as approximately 60 diverse
international brands. Time Inc. offers marketers a differentiated
proposition in the marketplace by combining its powerful brands,
trusted content, audience scale, direct relationships with
consumers and unique first-party data. The company is home to
growing media platforms and extensions, including digital video,
OTT, television, licensing, international markets, paid
products and services and celebrated live events, such as the
TIME 100, FORTUNE Most Powerful Women, PEOPLE’s Sexiest Man Alive,
SPORTS ILLUSTRATED’s Sportsperson of the Year, the ESSENCE Festival
and the FOOD & WINE Classic in Aspen.
ABOUT QELLO GLOBAL
Qello is a global content monetization platform that amplifies
revenue for content owners and distributors. Qello’s Content
Exchange uses A.I., machine-learning and big-data to tag,
monetize, and distribute content, leading to more profitable
transactions. Its product suite of Advertising and Publishing
Technology amplifies revenues and viewer engagement.
Qello provides unparalleled access to global markets by
Content Syndication Services to major State-Owned media
across Asia. Its big-data driven, OTT Video Platform with
turnkey AVOD, SVOD, TVOD and Live functionality supports all
relevant screens. Qello runs the largest Multi-Channel Network
in Asia with 2.7B+ video-views and 30B+ video-minutes watched
in 2016, and on target to achieve 4B views in 2017.
Qello’s clients include top media groups, publishers,
broadcasters, hardware OEMs, telcos, portals, and MVPDs. Qello has
offices in Los Angeles, New York, Shanghai, Singapore, Seoul, Hong
Kong, Taipei, Shenzhen, Kuala Lumpur, Manila and Mumbai.
Video on content exchange:
https://www.youtube.com/watch?time_continue=38&v=ryczjaMCekw
View source
version on businesswire.com: http://www.businesswire.com/news/home/20171214005869/en/
B/HI for QelloQello@bhimpact.comorTime Inc.Emma Byrd,
212-522-5831emma.byrd@timeinc.com
Time Inc. (NYSE:TIME)
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