BALTIMORE, Aug. 1, 2023
/PRNewswire/ -- Under Armour, Inc. (NYSE: UA, UAA) today
announced that U.S.-based consumers have a new way to score more
with the launch of Under Armour's "UA Rewards" loyalty program. In
Under Armour's drive to Make Athletes Better, our most loyal
consumers will be able to connect to the brand in new and rewarding
ways.
"We are thrilled to launch Under Armour's first ever
loyalty program. Our consumers are incredibly engaged with our
brand and UA Rewards will enable a deeper connection, delivering
the value and benefits they've been craving," said Under Armour
President and CEO Stephanie
Linnartz. "UA Rewards is a diverse program offering value to
consumers, including celebrity athlete experiences and exclusive
wellness content."
Experience UA Rewards
Launched on July 31, 2023,
U.S.-based consumers 16 years and older can enroll for free on
UA.com, through the UA App, or UA MapMyRun. Upon joining the
program, members can earn points through:
- Purchases: For online purchases on UA.com and the UA App
or in-store purchases at Under Armour Brand House and Factory House
stores, members can earn 5 points for every $1 spent.
- Product Reviews: Leave feedback on eligible
products.
- Birthday Extras: Get twice the points on the first
purchase in your birthday month.
- UA MapMyRun Challenges: Take on qualifying UA MapMyRun
challenges and earn points once completed.
Members will gain access to benefits, including:
- Early Access to Gear and Events: Beat the crowds and get
first dibs on new gear like Curry Brand and Project Rock before it
hits the shelves. Members can see upcoming events in their digital
UA Rewards account.
- Athlete Videos and Expert Training Tips: Hear from UA
athletes and learn from the world's best experts about ways to
improve athlete performance.
After earning points, members will gain access to benefits, such
as:
- Member-Exclusive Offers: Enter monthly sweepstakes for
exclusive prizes like signed gear, new arrivals, and unique
experiences. Members can also apply points to future
purchases.
- Donate to Charity: Coming soon, members can give back to
organizations like Good Sports, Positive Coaching Alliance, and
Every Kids Sports by redeeming points.
Meet A Basketball Legend and Win UA Gear
To celebrate the program's launch, those who enroll in UA
Rewards by August 2 will be entered
for a VIP experience with 4x Champion Stephen Curry*. One winner and their guest will
win an all-expenses-paid trip to meet Stephen. The exclusive offers
don't stop there! Those who enroll by October 31, 2023, will be entered to win free UA
gear for a year (valued at $6,000).**
For sweepstakes details, please visit UA.com/rewards.
Later this year, UA Rewards will roll out in Under Armour retail
stores. To sign up for UA Rewards, please visit
UA.com/rewards.
About Under Armour
Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor,
marketer, and distributor of branded athletic performance apparel,
footwear, and accessories. Designed to empower human performance,
Under Armour's innovative products and experiences are engineered
to make athletes better. For further information, please visit
http://about.underarmour.com.
* No purchase necessary. Open to legal U.S. residents who
are UA Rewards members. The sweepstakes starts 7/31/23 at 12:00:01 a.m.
Eastern Time ("EST") and ends 8/2/23 at 11:59:59 p.m.
EST. See Official Rules for complete details. Void where
prohibited. Sponsor: Under Armour. Residents of Hawaii and Alaska are not eligible. Members under the age
of 18 will be accompanied by a parent or legal guardian. The winner
will be contacted by 8/3 and will have 24 hours to respond to the
email to confirm the prize.
**No purchase necessary. Open to legal U.S. residents who are UA
Rewards members and 16 or older. Sweepstakes starts 7/31/23 at 12:00:01 a.m.
Eastern Time ("EST") and ends 10/31/23 at 11:59:59 p.m.
EST. See Official Rules for complete details. Void where
prohibited. Sponsor: Under Armour.
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SOURCE Under Armour, Inc.
