Apple Rush Co., Inc Continues Momentum in Israel

Apple Rush Inc (APRU) has announced that it received another re-order from Foods & Stuff, its Israel importer. This third, truckload ordered by Foods & Stuff is for the sparkling Organic Apple Rush 100% Juice line. This order will continue to solidify the brand�s growth and acceptance in Israel.

The company has expanded its late April production in order to fill both the Israel and growing Canadian export orders, as well as build floor stock for the 2009 beverage season. The Organic Apple Rush re-orders to Israel�and Canada will be shipped in early May.

The Apple Rush brand continues its growth in the Midwest. The company will implement a targeted Marketing Program for specific trade channels to expand its ability to secure retail shelf space this summer. An intensified effort is being made in the Metro Chicago market to increase distribution to convenient stores and on-premise locations, utilizing the companies own store door distribution system.

Sales of both Apple Rush�s Pomegranate and Original Apple Rush have progressed more swiftly than expected within the New York City market. The company plans to expand its marketing in the Metro New York area with its present distributor utilizing new pricing, product packages and field support.

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Apple Rush (PK) (USOTC:APRU)
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