Case Volume of 1,236,000, Up 419% from Prior Year NORTH PALM BEACH, Fla., March 30 /PRNewswire-FirstCall/ -- Bravo! Foods International Corp. (OTC:BRVO) (BULLETIN BOARD: BRVO) , a brand development and marketing company that manufactures, promotes and distributes vitamin- fortified, flavored milk drinks and other beverages, announced today that total revenue for 2005 was a record $11.9 million, an increase of 257% over the prior year's revenue of $3.3 million. Bravo! reported a net loss applicable to common shareholders of $14.8 million compared to a $4.2 million loss in the prior year. The net loss on a per share basis was $0.11 in 2005 compared to a $0.10 per share loss in 2004 on a 236% increase in weighted average shares outstanding. Net income in 2005 was negatively impacted by a one-time, non-recurring finder's fee as well as a significant increase in selling expenses. Roy Warren, Chief Executive Officer commented, "2005 was an extremely gratifying year for us. Not only did we deliver record revenue, we laid the foundation for sustainable growth thanks to our distribution agreement with Coca-Cola Enterprises. Equally as important, our balance sheet has been strengthened providing us with the financial flexibility to support our future growth." Added Mr. Warren, "As we move into 2006, we are extremely excited. Demand is strong, we have unparallel distribution with Coca-Cola Enterprises, we have contracted for more production and we have a robust pipeline of new products." 2005 Discussion Total revenue in the United States was $11.5 million in 2005, up from $2.8 million in 2004, while international sales, which consist of sales in the Middle East and United Kingdom, were $412 thousand in 2005. The significant increase in U.S. sales was primarily the result of new product introductions in fourth quarter 2004 and the first half of 2005 as well as increased distribution. Cost of goods sold in 2005 was $8.9 million, up from $2.4 million in 2004. Cost of goods sold increased in line with the higher level of sales. The gross margin of 25.2% in 2005 was down from 29.0% in 2004 reflecting the lower sales prices in 2005. Selling expenses in 2005 were $8.4 million and represented 70% of revenue compared with selling expenses of $1.8 million in 2004 or 54% of revenue. Higher selling expenses reflected increased freight, distribution and promotional expenses associated with the expanded product line. General and administrative (G&A) expenses were $5.0 million in 2005 compared with $2.6 million in the prior year. The increase in absolute terms reflects the increase in infrastructure, as well as payroll costs to support a higher level of revenue as well as some investment banking fees. As a percentage of revenue G&A expenses were 42.1% in 2005, down from 78.9% in 2004 as the company was able to leverage the increased G&A costs over a higher revenue base. During 2005, the company incurred a non-recurring finder's fee expense of $3.0 million relating to the Company's Master Distribution Agreement with Coca-Cola Enterprises. The weighted average shares outstanding for 2005 were 135 million, up from 40 million in 2004 and partially reflect the fourth quarter 2005 private placement of 40 million shares. Balance Sheet The company ended 2005 with approximately $4.9 million in cash and total assets of roughly $24.3 million compared to $114 thousand and $1.1 million, respectively at year-end 2004. Conference Call Bravo! will host a conference call using VCall, March 30, 2006 at 04:30 p.m. Eastern Time to discuss these results. Roy G. Warren the company's Chief Executive Officer, and Jeffrey J. Kaplan the company's Chief Financial Officer will be hosting the call. The call in number for today's call is 877-407-9205 (International: 201-689-8054); No Passcode required. The call will be webcast live from the company's website at http://www.bravobrands.com/ with the webcast link available under the investor section. If you are unable to join the call, a replay will be available until March 31, 2006 at 11:59 p.m. Eastern Time and can be accessed by dialing 1-877-660-6853 (International: 1-201-612-7415); enter account number 286; conference identification number 197933. About the Company Bravo! Foods International Corp. develops, brands, markets, distributes and sells nutritious, flavored milk products throughout the 50 United States, Great Britain and various Middle Eastern countries. Bravo!'s products are available in the United States and internationally through production agreements with regional aseptic milk processors and are currently sold under the brand names Slammers(R) and Bravo!(TM). Bravo!'s Slammers(R) products are available nationwide in popular chains such as: 7-Eleven, A&P, Dutch Farms, Giant Food Stores, Jewel, Kings, Pathmark, Safeway, Sam's Club, Shaw's, ShopRite, Speedway, SuperTarget, Unified, Waldbaums and Walgreens. Many of Bravo! Foods' Slammers(R) lines of shelf-stable, single-serve milk drinks are co-branded through exclusive partnerships with Masterfoods, a division of Mars Incorporated, and MD Enterprises (Moon Pie(R)), providing superior name recognition packaged with quality, great-tasting drinks. On November 1, 2005, Coca-Cola Enterprises, Inc. began distribution of the Slammers(R) Masterfoods line, as well as the Bravo!'s Slim Slammers(R) and Pro Slammers(TM) products, under a Master Distribution Agreement with Bravo! For more information, visit: http://www.bravobrands.com/ . Forward Looking Statements Safe Harbor under the Private Securities Litigation Reform Act of 1995: The statements which are not historical facts contained in this press release are forward-looking statements that involve certain risks and uncertainties including but not limited to risks associated with the uncertainty of future financial results, regulatory approval processes, the impact of competitive products or pricing, technological changes, the effect of economic conditions and other uncertainties as may be detailed in the Company's filings with the Securities and Exchange Commission. Investor Relations Contact Integrated Corporate Relations Kathleen Heaney 203-803-3585 Company Contact Jeffrey J. Kaplan, Chief Financial Officer 561-625-1411 DATASOURCE: Bravo! Foods International Corp. CONTACT: Investor Relations, Kathleen Heaney, Integrated Corporate Relations, +1-203-803-3585, for Bravo! Foods; or Jeffrey J. Kaplan, Chief Financial Officer, Bravo! Foods, +1-561-625-1411 Web site: http://www.bravobrands.com/

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