NORTH PALM BEACH, Fla., May 18 /PRNewswire-FirstCall/ -- Bravo! Foods International Corp. (OTC:BRVO) (BULLETIN BOARD: BRVO) , a brand development and marketing company that manufactures, promotes and distributes vitamin- fortified, flavored milk drinks and other beverages, announced today that it had signed two new seven year licensing agreements for Canada and Mexico with Masterfoods USA, a division of Mars Incorporated. The licensing agreement for Canada covers producing single servings of MARS(R) Slammers(R) Chocolate Milk, STARBURST(R) Slammers(R) Fruit & Creme Smoothies and 3 MUSKETEERS(R) Slammers(R) Chocolate Milk. In Mexico the licensing agreement is for single serve MILKY WAY(R) Slammers(R) Chocolate Milk and 3 MUSKETEERS(R) Slammers(R) Chocolate Milk. These two new licensing agreements are for seven years and are effective immediately. They cover most trade channels including grocery, food service, Club Stores as well as high schools, colleges and universities, vending machines, amusement parks and movie theaters. Roy Warren, Bravo! Foods International's Chief Executive Officer, commented, "We are extremely pleased to add these new license agreements to our existing relationship with Masterfoods USA, a premier company in the food industry, and working closely with their local offices in Canada and Mexico. We are excited about the ability to use the license marks of the Masterfoods brand on our flavored milk drinks outside the US." Mr. Warren added, "Canada and Mexico are important markets for Bravo! and the brand recognition of the Masterfoods products will help pave the way as we enter these new markets." Michele Brown, Director of Licensing of Masterfoods, said, "Bravo! Foods has been a good partner for Masterfoods USA and we are excited about the opportunity to license our popular brands to Bravo! Foods for the Canadian and Mexican markets." About the Company Bravo! Foods International Corp. develops, brands, markets, distributes and sells nutritious, flavored milk products throughout the 50 United States, Great Britain and various Middle Eastern countries. Bravo!'s products are available in the United States and internationally through production agreements with regional aseptic milk processors and are currently sold under the brand names Slammers(R) and Bravo!(TM). Bravo!'s Slammers(R) products are available nationwide in popular chains such as: 7-Eleven, A&P, Dutch Farms, Giant Food Stores, Jewel, Kings, Pathmark, Safeway, Sam's Club, Shaw's, ShopRite, Speedway, SuperTarget, Unified, Waldbaums and Walgreens. Many of Bravo! Foods' Slammers(R) lines of shelf-stable, single-serve milk drinks are co-branded through exclusive partnerships with Masterfoods, a division of Mars Incorporated, and MD Enterprises (Moon Pie(R)), providing superior name recognition packaged with quality, great-tasting drinks. On November 1, 2005, Coca-Cola Enterprises, Inc. began distribution of the Slammers(R) Masterfoods line, as well as the Bravo!'s Slim Slammers(R) and Pro Slammers(TM) products, under a Master Distribution Agreement with Bravo! For more information, visit: http://www.bravobrands.com/ . About Masterfoods USA Masterfoods USA, the United States food, snack and petcare operations of Mars, Incorporated, is one of the world's leading food manufacturers. With more than $5 billion in annual sales, the combined food, snack and petcare segments are a symbol of excellence for quality brands. Headquartered in Hackettstown, NJ, Masterfoods USA employs more than 7,000 associates in the United States, with 15 manufacturing facilities nationwide. The company owns some of the world's favorite brands including M&M'S(R) Brand, SNICKERS(R) Brand, UNCLE BEN'S(R) Brand, PEDIGREE(R) Brand Food For Dogs, WHISKAS(R) Brand Food For Cats. Forward Looking Statements Safe Harbor under the Private Securities Litigation Reform Act of 1995: The statements which are not historical facts contained in this press release are forward-looking statements that involve certain risks and uncertainties including but not limited to risks associated with the uncertainty of future financial results, regulatory approval processes, the impact of competitive products or pricing, technological changes, the effect of economic conditions and other uncertainties as may be detailed in the Company's filings with the Securities and Exchange Commission. DATASOURCE: Bravo! Foods International Corp. CONTACT: Investors, Kathleen Heaney, Integrated Corporate Relations, +1-203-803-3585, for Bravo! Foods; or Jeffrey J. Kaplan, Chief Financial Officer, Bravo! Foods, +1-561-625 1411 Web site: http://www.bravobrands.com/

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