American Premium Water Corp.
(HIPH)
Announces LALPINA CBD To Be Sold With Fit Food Fresh, Florida's
Largest Prepared Meal Service
The Company is in advanced negotiations to obtain structured
financing to bolster the Company's balance
sheet.
PLAYA VISTA, CA --
November 26, 2018 -- InvestorsHub NewsWire -- American Premium
Water Corporation (OTC:
HIPH) announces that its LALPINA CBD beverage will be sold with
Fit Food Fresh (https://www.fitfoodfresh.com) in
southern Florida along with its fresh prepared food
plans.
Fit Food Fresh, which is the highest rated food delivery program in
South Florida, services customers Palm Beach, Dade, Broward and
Martin counties, which, according the latest census figures,
comprises 6,318,747 residents, the largest population concentration
in Florida.
American Premium CEO
and Interim Chairman Ryan Fishoff, commented, "I am happy to
announce LALPINA CBD will be sold in the Fit Food Fresh platform.
This is a great partnership for the Company. Being in the Fit Food
ecosystem, we will be able to directly connect with their captive
health focused customer base that is a natural
target for the CBD product. Not only is the Company
hitting
one of it's
core
target markets (the greater-Miami area), we have a great partner
that will provide us important analytics on buying patterns
which
will
provide
the
Company critical data to improve the
marketing
of the product. I hope this partnership serves as the blueprint for
future partnerships with regional and national fresh meal
services."
Fit Fresh Foods is
part of the growing ready meals market, which, according to
Research and Markets, is projected to reach $143 billion in market
size by 2023, growing at a rate of 10.6% CAGR during the period.
The industry is currently fragmented between regional and national
players; ensuring fresh delivery of perishable
product
is the biggest hurdle for regional players to expand
nationally.
Blue Apron (NYSE:APRN),
the
largest
service nationwide
service, generates roughly
$715 Million in revenue. The Company is projecting that
partnerships in the ready meals market like Fit Fresh could
generate in excess of $500,000 in topline revenue for the
Company.
"It has been a busy
week since I got back from the MJBIZ conference. The partnership
with Fit Food Fresh is the second significant distribution deal
that the Company has closed in as many weeks (The Company announced
on November 14th it will be featured in New York City's first ever
CBD pop-up shop). The Company is engaged in distribution
discussions with many other partners in different verticals. We are
pursuing distribution in various mediums so that we can hit the
widest swath of customers possible, specifically in our four key
market areas (New York, Vegas, Miami, and Los Angeles).
I have
also been working on the relaunch of the Gents website
(www.gentsco.com) which will be ready
to go in time for Cyber Monday and the ensuring holiday
period. In addition to
working on multiple
distribution deals
and e-commerce amplifications,
the Company has been engaged with strategic partners on securing
financial instruments that will add positive value to the Company's
balance sheet, which should
allow the
Company to achieve the
corporate
initiatives we have laid out in an expedited manner. I look forward
to updating the investment community about all these initiatives
when I have more updates to report," concluded Mr.
Fishoff.
About American
Premium Water Corp.
American Premium
Water (OTC:
HIPH) is a diversified luxury consumer products company focused
on businesses in the health and beauty and biotech sectors. The
company is focused on harnessing the powers of hydrogen and Nano
technologies paired with cannabidiol (CBD) to treat health
disorders and enhance quality of life. This business model aims to
market emerging fashion brands by leveraging classic retail
partners and incorporating disruptive block chain technologies to
expand the retail footprint. The company's portfolio includes the
LALPINA Hydro and LALPINA Hydro CBD brands (www.LalpinaInc.com), Gents, Worthy, and
blockchain platform FashionCoinX (www.FashionCoinX.com).
Safe Harbor
Notice
Certain statements
contained herein are "forward-looking statements" (as defined in
the Private Securities Litigation Reform Act of 1995). American
Premium Water Corporation cautions that statements made in this
news release constitute forward-looking statements and makes no
guarantee of future performance. Forward-looking statements are
based on estimates and opinions of management at the time
statements are made. These statements may address issues that
involve significant risks, uncertainties, estimates and assumptions
made by management. Actual results could differ materially from
current projections or implied results. American Premium Water
Corporation undertakes no obligation to revise these statements
following the date of this news release. Additional details of the
Company's business can be found in its public disclosures as a
reporting issuer under the Securities Exchange Act of 1934 filed
with the Securities and Exchange Commission's ("SEC") EDGAR
database.
This press release is
issued on behalf of the Board of Directors of American Premium
Water Corporation
