HRAL Hear AtLast Holdings Inc (PK)

(Pinksheets: HRAL) � HearAtLast Holdings, Inc. is pleased to announce that it is preparing a large scale marketing campaign within select Wal-Mart Stores, Wal-Mart Supercenters, and Sam�s Clubs (NYSE � WMT) throughout Canada for the unveiling of the instant fit, high fidelity custom earbuds from Sonomax (TSX:SHH). HearAtLast will sell the new custom earbuds under their AtLast private label in their HearAtLast outlets that are co-located within these select Wal-Mart locations. HearAtLast will utilize Shopcast, a proprietary advertising television network that is aired in Wal-Mart locations to launch their new branded AtLast instant fit, custom high fidelity earbuds. These earbuds are designed to significantly enhance the listening pleasure for iPod and other MP3 player users. AtLast instant fit earbuds are the perfect product for people with active lifestyles including metro riders, frequent flyers, athletes, and music enthusiasts. AtLast earbuds are designed so they will not fall out as they are custom molded to the fit each individual�s ear. The custom fit also aids in reducing background noise and enables the user to lower listening levels in an effort to minimize hearing damage. The licensed hearing instrument specialists at HearAtLast can fit customers with these earbuds perfectly in just minutes using a patented silicone expansion technology and proprietary validation software to create the optimum acoustic seal. HearAtLast management views these custom fit earbuds as the next stage in the HearAtLast store model as they seek to augment traditional revenue streams with lucrative ancillary product offerings. Sonomax is the exclusive manufacturer and supplier to HearAtLast for their private label intra-ear custom fit earbuds in Canada. Sonomax recently announced a partnership in the United States with Virgin Entertainment Group to retail similar custom-fit high-fidelity earbuds within two of their flagship stores in Los Angeles and New York City. �It has been a very exciting time for us as we are finally launching our very own instant fit, custom earbuds in our clinics throughout Canada. We are equally excited to have Wal-Mart behind us as their Shopcast system will provide us with unparalleled in-store exposure,� said Robert Oswald, President of HearAtLast. �The fact that an entertainment industry giant like Virgin plans to introduce a similar product in the U.S. further validates the vast market for this revolutionary product,� added Oswald. HearAtLast stores are currently located in the following Wal-Mart Stores, Wal-Mart Supercenters, Sam�s Clubs and other free-standing locations: Wal-Mart Store # 5742150 McEwan Dr.E.Bolton ON., L7E-2Y3 � Wal-Mart Store # 3016881 St Clair St. ExtensionChatham ON., N7M-5J7 � Wal-Mart Store # 3031165 North Queen St.Etobicoke ON., M9C-1A7 Wal-Mart Store # 30501280 Fanshawe Park Rd. W.London ON., N6G-1B5 Wal-Mart Store # 31312210 Bank St.Ottawa ON., K1V-1J5 Wal-Mart Store # 30821444 Quinn Dr.Sarnia ON., N7T-7H4 Wal-Mart Store # 31591900 Eglington Ave. EScarborough ON., M1L-2L9 Wal-Mart Store # 31143120 Dougall Ave.Windsor ON., N9E-1S7 Wal-Mart Store # 31951070 Major Mackenzie Dr. Richmond Hill ON., L4S 1P3 Wal-Mart Store # 30535000 Highway #7 Unit Y006A Markham ON., L3R 4M9 Wal-Mart Store # 30299717-21st Avenue N.W.Edmonton, AB T6N 1J5 Wal-Mart Store # 302718521 Stony Plain Rd. NWEdmonton, AB T5S 2V9 Wal-Mart Store #10783195, 3055 26th Ave NLethbridge, AB T1H SP4 Wal-Mart Store #30653900 Innes RoadOrleans, ON., K1C 1T1 Wal-Mart Store #1056450 Stevenson Rd South Oshawa, ON., L1J 5N6 Wal-Mart Store #5778135 First Commerce DrAurora, ON., L4G 0G2 Wal-Mart Store #10502881 Mainstreet SWAirdrie, AB T4B 3G5 Sam�s Club255 Silver Linden Drive Richmond Hill, ON., L4B 4V5 HearAtLast975 Del Mar DriveThe Villages, FL 32159 About HearAtLast HearAtLast Holdings, Inc. is a Nevada corporation that owns and operates its wholly-owned subsidiary HearAtLast Inc., a chain of hearing stores specializing in the sale of digital hearing aids and testing services. The company develops, owns, and operates hearing aid clinics co-located within select Wal-Mart stores throughout Canada. HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, instant custom MP3 headphones and custom hearing protection. The Company�s mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense a hearing aid in about an hour. For more information please visit www.hearatlast.com Safe Harbor Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby. The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management as well as assumptions made by and information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.