New Take on Dozen Fresh Buds for Valentine's Day; 7-Eleven(R) to Sell 'Born on Feb. 13' Budweiser Longnecks DALLAS, Feb. 12 /PRNewswire-FirstCall/ -- Those amorous admirers looking for something unique for their sweethearts this year may be in luck.7-Eleven is offering "Born on Feb. 13," Budweiser 12-pack longnecks at its 4,000 participating stores (where alcohol beverages are sold) across the country just in time for -- you guessed it -- Valentine's Day. These "Born on Feb. 13" Budweiser Bouquet 12-packs are brewed at Anheuser- Busch's 12 U.S. breweries located across the country and delivered by Anheuser-Busch's wholesalers within a 12-hour window. "Valentine's Day is a natural tie-in for this offering -- a dozen fresh Budweiser longnecks is a one-of-a-kind gift that is certain to please many consumers," said Suzanne McDonald, 7-Eleven's category manager for Beer/Wine. "The decoratively packaged Budweiser 12-packs don't even require wrapping." This isn't the first time 7-Eleven purchased same-day packaged & delivered beer from the world's largest brewer. In celebration of 7-Eleven's 76th anniversary in July 2003, 7-Eleven stores sold "Born on July 11" Budweiser to its consumers. About 7-Eleven, Inc. 7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Headquartered in Dallas, Texas, 7-Eleven, Inc. operates or franchises approximately 5,800 7-Eleven(R) stores in the United States and Canada and licenses more than 20,000 7-Eleven stores in 17other countries and U.S. territories throughout the world. During 2003, 7-Eleven stores worldwide generated total sales of more than $36 billion. Find out more online at http://www.7-eleven.com/ . DATASOURCE: 7-Eleven, Inc. CONTACT: Margaret Chabris of 7-Eleven, Inc., +1-214-828-7345, or Web site: http://www.7-eleven.com/

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