GREY Grey Global Grp. (MM)

Top SVPs Join Grey Healthcare Group: Beverly Beaudoin, Senior DTP/DTC Specialist, and Steve Corwin, Renowned Oncology, Cardiovascular and Biotechnology Specialist Proven Expertise in Integrated Business Building NEW YORK, Feb 7 /PRNewswire/ -- Grey Healthcare Group (GHG), one of the world's largest healthcare communications networks, added two important senior executives to its roster: Beverly Beaudoin, SVP, General Manager of Avenue Grey, and Steve Corwin, SVP, General Manager of Acute and Specialty Care Brands, Grey Healthcare Group Advertising. They bring more than 45 years of combined healthcare experience to the company, and will be focusing on business development of domestic and international accounts within their specialties. Beverly Beaudoin, SVP, General Manager, Avenue Grey Beaudoin will be managing Avenue Grey, a company specializing in patient-centered, integrated marketing programs for physicians, caregivers and patients. She joins the company with a wealth of high-level experience in management, direct-to-patient (DTP) and customer relationship marketing (CRM), and a long track record at key agencies. Prior to joining Avenue Grey, Beaudoin was Director, DTP/DTC for Lowe Bozell McAdams, where she was responsible for growing the DTP/DTC business. In addition to working on PapSure, an OB/GYN device, and the OTC launch of Metrika's A1cNOW device for diabetes, she also oversaw the successful DTP component of the Xolair launch, the first-in-class biologic for the treatment of moderate to severe persistent allergic asthma. Prior to that, Beaudoin was President and COO of Bigfoot Interactive, a direct e-CRM company. Steve Corwin, SVP, General Manager, Acute and Specialty Care Brands Corwin brings to GHG Advertising extensive experience in business development and the creation of innovative strategies for pharmaceutical, biotechnology, and diagnostic clients. He is responsible for developing the acute and specialty care brand portfolio within GHG, maintaining a focus on oncology. Prior to joining GHG Advertising, Corwin was a Principal at DeNova Healthcare Communications, where he developed marketing, business development, and communications programs for pharmaceutical and biotech companies. He also developed medical center-based education programs for professional and patient audiences. Before that he was Senior Vice President at McCann Erickson Healthcare Worldwide, Regan Campbell Ward, focusing on anti-infective, cardiovascular, and oncology brands. "Grey Healthcare Group continues to enjoy double-digit growth, which is why we are able to attract such great talent," said Jane Parker, President, Grey Healthcare Group Advertising Worldwide. "We know that Beverly and Steve will help make GHG's DTC/DTP and oncology, acute and specialty care brands even stronger around the world." Headquartered in New York, GHG comprises 10 companies with 42 offices in 16 countries. GHG provides an extensive array of integrated services in support of brand acceleration and sales that include branding, advertising, CME, medical education, DTC/DTP communications, managed markets, e-marketing, consumer healthcare research, and contract sales. Grey Healthcare Group is a wholly owned partner company of Grey Global Group (NASDAQ:GREY), the world's seventh largest holding agency. DATASOURCE: Grey Healthcare Group CONTACT: Wendy Hauser, Dir., Corp. Comm., GHG Inc., +1-212-886-3058, Web site: http://www.ghgroup.com/

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