PEET Peets Coffee & Tea, Inc. (MM)

WEST SACRAMENTO, Calif. and EMERYVILLE, Calif., Feb. 29 /PRNewswire-FirstCall/ -- Raley's and Peet's Coffee & Tea, Inc., (NASDAQ:PEET), the premier specialty coffee and tea company in the U.S., today announced a new partnership that will feature a full-service Peet's Coffee & Tea program. Owned and operated by Raley's, the Peet's kiosk and Peet's We Proudly Brew programs are scheduled to roll out in more than 100 Raley's stores over the next three years, offering customers a truly distinctive coffee experience featuring hand-crafted beverages and the freshest, artisan-roasted whole bean coffee available. (Logo: http://www.newscom.com/cgi-bin/prnh/20070606/AQW139LOGO) Under Peet's licensing program, the kiosks will showcase Peet's signature retail store design as well as a selection of Peet's deep-roasted coffees specially packaged and dated, which are hand roasted daily by skilled artisans to ensure superior freshness. Peet's We Proudly Brew Program will feature Peet's freshly brewed coffee and tea beverages. Additionally, Raley's employees will present Peet's unique beverages and drinks as well as brew Peet's coffees and teas to the company's exacting standards. "We are thrilled to join forces with Raley's," said Peter Keim, director of foodservice, Peet's Coffee & Tea, Inc. "Our partnership provides a significant avenue for our loyal customers to purchase Peet's coffee." "We pride ourselves on offering the highest-quality products to our customers," said Tom Lee, Raley's Coffee Merchant. "We believe our partnership with Peet's underscores that commitment." ABOUT PEET'S COFFEE & TEA, INC. Peet's Coffee & Tea, Inc., (PEET), is the premier specialty coffee and tea company in the United States. Peet's buys the highest quality beans in the world, artisan roasts every bean by hand to order, and delivers all of its coffee quickly for superior freshness no matter where it is sold. Founded in 1966 in Berkeley, Calif. by Alfred Peet, who is widely recognized as the grandfather of specialty coffee in the U.S., Peet's has a rapidly growing, passionate customer following that seeks out Peet's coffees wherever they go. Peet's is committed to strategically growing its business through many channels without compromising the extraordinary quality of its coffee. For more information about Peet's Coffee & Tea, Inc. visit http://www.peets.com/. ABOUT RALEY'S FAMILY OF FINE STORES Founded in 1935 by Tom Raley, Raley's Family of Fine Stores is a major grocery chain best known for high quality products, fresh produce and outstanding customer service. Built on strong family traditions, Raley's continues to be family owned and operated. The company is based in West Sacramento, CA and operates 129 stores in Northern California and Nevada under four banners: Raley's Supermarkets, Bel Air Markets, Nob Hill Foods and Food Source. For information about Raley's Family of Fine Stores, please visit http://www.raleys.com/. http://www.newscom.com/cgi-bin/prnh/20070606/AQW139LOGO http://photoarchive.ap.org/ DATASOURCE: Peet's Coffee & Tea, Inc. CONTACT: Amy Johnston of Raley's, +1-916-373-6043, ; or Patsy Barich, +1-415-848-8104, , for Peet's Coffee & Tea Web site: http://www.peets.com/

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