- Kohl’s will offer customers a wide array of products from top
brands under the Babies“R”Us banner
- Partnership will help Kohl’s reach more new customers,
including younger families
Kohl’s (NYSE: KSS) today announced a new partnership with WHP
Global, the owner of the Babies“R”Us® brand, to bring baby gear,
furniture, activity, and more to millions of growing families
across the country, broadening the retailer’s reach with younger
customers. The first Babies“R”Us shops will open in Kohl’s this
August, with plans to roll out to approximately 200 stores in fall
2024. Customers will also be able to shop an expanded assortment of
baby products on Kohls.com and take advantage of the Babies“R”Us at
Kohl’s registry to easily build and share gift lists.
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the full release here:
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Rendering of Babies“R”Us shops inside
Kohl's (Photo: Business Wire)
“Evolving our assortment and bringing more relevant product to
the millions of customers we serve is a core focus as we continue
to deliver on Kohl’s broader growth strategy,” said Tom Kingsbury,
Kohl’s chief executive officer. “We see significant opportunity in
the baby gear category, and partnering with Babies“R”Us is another
example of how we are finding new ways to optimize our assortment
and further establish Kohl’s as the go-to brand for families.”
Welcoming New Customers to Kohl’s
The new Babies“R”Us experience will introduce more new customers
to Kohl’s, including younger customers who will be choosing Kohl’s
for the first time. Becoming a trusted destination for a milestone
moment is a natural introduction for even more families to enjoy
everything Kohl’s has to offer - including Sephora at Kohl’s,
apparel for every age and the company’s newly refreshed home
department. Kohl’s has proudly served families for more than 60
years and sees this newest partnership as another opportunity to
create new, loyal relationships with the next generation of
families.
Kohl’s Will Have Everything Families Need for Their Little
Ones
The Babies“R”Us shops inside Kohl's will range from 750 - 2,500
square feet of dedicated space inclusive of baby gear, activity,
bath, furniture, feeding, and safety products. This space will
complement Kohl’s existing assortment of baby apparel which will be
adjacent to the new offerings, creating a comprehensive baby shop
for customers. The shops will make it easy for customers to test
and try products and stock up on everything they need for their
little ones. In addition to the great brands Kohl’s currently
offers including Graco, Chicco, Boppy, Skip Hop, Delta Children,
Fisher-Price, and Carter’s, the retailer will add many new
family-favorite brands that will make Kohl’s the destination for
the baby category.
In addition to offering an expanded assortment of products on
Kohls.com, Kohl’s will become the exclusive retailer for the
Babies“R”Us at Kohl’s registry online, bringing a wide array of
baby gifting options to family and friends across the country.
Kohl’s Rewards members will earn rewards on every Babies“R”Us
purchase both in-store and online, as well as earn and redeem
Kohl's Cash on all merchandise, during designated Kohl's Cash
events throughout the year.
Cautionary Statement Regarding Forward-Looking
Information
This press release contains “forward-looking statements” within
the meaning of the Private Securities Litigation Reform Act of
1995. Words such as “believes,” “anticipates,” “plans,” “may,”
“intends,” “will,” “should,” “expects" and similar expressions are
intended to identify forward-looking statements. Forward-looking
statements are based on management’s then current views and
assumptions and, as a result, are subject to certain risks and
uncertainties, which could cause the Company’s actual results to
differ materially from those projected. These risks and
uncertainties include, but are not limited to, risks described more
fully in Item 1A in the Company’s Annual Report on Form 10-K, which
are expressly incorporated herein by reference, and other factors
as may periodically be described in the Company’s filings with the
SEC. Forward-looking statements relate to the date initially made,
and Kohl’s undertakes no obligation to update them.
About Kohl’s
Kohl’s (NYSE: KSS) is a leading omnichannel retailer. With more
than 1,100 stores in 49 states and the online convenience of
Kohls.com and the Kohl's App, Kohl's offers amazing national and
private brands at incredible savings for families nationwide.
Kohl’s is committed to progress in its diversity, equity and
inclusion strategy, and the company's environmental, social and
corporate governance (ESG) stewardship. For a list of store
locations or to shop online, visit Kohls.com. For more information
about Kohl’s impact in the community or how to join our winning
team, visit Corporate.Kohls.com.
About Babies“R”Us
For over 30 years, Babies"R"Us has been known as the most
trusted authority on parenthood. Millions of new and expecting
parents, grandparents and caregivers around the world rely on
Babies"R"Us as a one-stop-shop for all things baby, offering for
the highest quality products, information and assistance, and a
budding community to ensure that every parent can feel prepared and
supported. Today, the Babies"R"Us brand can be found in over 20
countries with digital sites and more than 100 branded and
independent stores. For more information and updates, follow
@BabiesRUs across social and visit www.babiesrus.com.
About WHP Global
WHP Global is a leading New York based firm that acquires global
consumer brands and invests in high-growth distribution channels
including digital commerce platforms and global expansion. WHP owns
ANNE KLEIN®, JOSEPH ABBOUD®, JOE’S JEANS®, BONOBOS®, ISAAC
MIZRAHI®, G-STAR RAW®, LOTTO®, TOYS“R”US®, BABIES“R”US®, and a
majority interest in the EXPRESS® brand. Collectively the brands
generate over USD $7 billion in global retail sales. In February
2024, WHP signed a definitive agreement in partnership with Guess?,
Inc. to acquire rag&bone. The company also owns WHP+, a turnkey
direct to consumer digital e-commerce platform, and WHP SOLUTIONS,
a sourcing agency based in Asia. For more information, please visit
www.whp-global.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240312522172/en/
Media Contacts Jackie Judkins, (262) 309-2474,
jacquelyn.judkins@kohls.com Jaime Cassavechia, (646) 701-7041,
jcassavechia@whp-global.com
Kohls (NYSE:KSS)
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