Polaris Recognizes Women Riders and Enhances
the Riding Experience on Saturday, May 4,
2024, in celebration of the 18th annual global
event.
MINNEAPOLIS, April 30,
2024 /PRNewswire/ -- Polaris Inc. (NYSE:PII), the
global leader in powersports, today announces its 4th
annual participation in celebrating International Female Ride Day
(IFRD), which takes place on May 4,
2024.
"The sense of community that comes with riding is special, and
we've been bolstering our efforts to showcase and support the wide
spectrum of riders that make up that community, inclusive of our
many women riders. IFRD is just one of the ways we do that," said
Polaris Chief Customer Growth Officer Pam
Kermisch. "Celebrating our current riders while also helping
more people discover how powersports could fit into their lives –
including introducing more women, multicultural and younger
generations to the sport – remains an ongoing priority for us."
Polaris is focused on helping more people experience
powersports, including strategic initiatives to introduce more
women to the sport. Since 2018, nearly 40% of customers new to
Polaris are younger, women, or multicultural. This IFRD, Polaris is
recognizing current women riders and inspiring more to discover
powersports through unique partnerships, dealer activations, a
women's ridership insights survey and sharing stories from the
women who ride.
Listening & Learning to Enhance the Riding
Experience
"We're the global leader in powersports, and we've achieved that
by actively listening to our customers and gaining the insights to
understand their experience and what would make it better," said
Kermisch. "As we look at our customer research, we seek out the
voices and perspectives of all our riders and look to further
champion the inclusion of women riders to help advance the design
of our products and experiences."
On May 4, Polaris is launching its
2nd annual women's ridership survey. Available today,
the survey will run through the month of May. Those interested in
participating can visit the IFRD website to access the survey.
In addition to this annual survey, Polaris regularly
incorporates women rider perspectives into product design,
marketing plans and experience approaches. From brand specific
women's rider research, to Polaris' Empowersports Women's Riding
Council, to Polaris' internal Women Leaders of Polaris employee
resource group, to strategic partnerships with ride groups like
Babes in the Dirt, The Litas, and Black Girls Ride, Polaris is
elevating the voices of women riders to enhance the riding
experience.
Celebrating 2024 International Female Ride Day
Observed annually on the first Saturday of May, this year's
theme, #IFRDEveryWoman, emphasizes inclusivity and community among
women riders of all backgrounds, skill levels, and riding
preferences. To showcase the collective strength and spirit of
women riders everywhere, Polaris and IFRD are encouraging women
riders to get out and ride on May 4,
2024, whether by themselves, with a group of a friends or as
a part of an IFRD ride.
With over 500 North American Indian Motorcycle and Polaris
Slingshot dealerships slated to celebrate IFRD this year, Polaris
invites riders to check out opportunities near them via Polaris'
IFRD landing page. Women riders can also check out the
official IFRD website, or follow along on social media and share
their own adventures from the day by tagging #IFRDEveryWoman. For
those looking to experience their first powersports ride, Polaris
makes it easy to experience through Polaris Adventures, the
experience arm of the business that offers customers half-day to
full-day ride experiences on Polaris off-road or on-road vehicles
at more than 200 locations across the U.S.
For more information about Polaris and its commitment to
empowering women in powersports, visit
https://www.polaris.com/en-us/international-female-ride-day/.
About IFRD
About International Female Ride Day®
International Female Ride Day® is a globally synchronized ride day
for women motorcycle riders and women powersport enthusiasts.
Referred to as a "movement" by its participants, its call to
action, "Just Ride! " asks women to
be on their motorcycles or powersports vehicles on the first
Saturday of May each year. Created in 2007 by Vicki Gray, a lifetime motorcycling advocate,
road, and race instructor – with the purpose to profile and
highlight the many diverse women enjoying the activity of
motorcycling. Its mission, among several, is to that of building
awareness, expanding female rider numbers, and for parity globally
across all forms of motorsport and powersports. IFRD simultaneously
encourages other women to take up the activity. The event is
managed under the MOTORESS® canopy.
About Polaris
As the global leader in powersports,
Polaris Inc. (NYSE: PII) pioneers product breakthroughs and
enriching experiences and services that have invited people to
discover the joy of being outdoors since our founding in 1954.
Polaris' high-quality product line-up includes the RANGER, RZR,
Polaris XPEDITION, and GENERAL side-by-side off-road vehicles;
Sportsman all-terrain off-road vehicles; military and commercial
off-road vehicles; snowmobiles; Indian Motorcycle mid-size and
heavyweight motorcycles; Slingshot moto-roadsters; Aixam
quadricycles; Goupil electric vehicles; and pontoon and deck boats,
including industry-leading Bennington pontoons. Polaris enhances
the riding experience with a robust portfolio of parts, garments,
and accessories. Headquartered in Minnesota, Polaris serves nearly 100 countries
across the globe www.polaris.com.
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SOURCE Polaris Inc.