Spanish League Superstar Competing in
Skechers Football Boots
Skechers Football brings champion strength to the pitch in Spain
with the signing of Isco Alarcón, the celebrated midfielder
from Real Betis Balompié. Well known for his ball skills, Alarcón
is already competing in the Skechers Razor 1.5 Elite—the
lightweight speed boot for players who want amazing fit, feel, and
touch on the pitch. Alarcón will appear in marketing campaigns
supporting Skechers Football.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20250214818876/en/
Real Betis Balompié midfielder Isco
Alarcón signs with Skechers and now competes in Skechers Razor 1.5
Elite boots. (Photo: Business Wire)
“Football and life are played better when you feel comfortable
at every step,” said Isco. “I’m very excited to be part of the
Skechers family in this next chapter in my career.”
“Isco Alarcón is a great football player with a significant
track record at the national level. He’s returning from an injury
to his elite-level play, which is the perfect time to officially
bring him onto Team Skechers,” added Txerra Díaz, Country Manager
of Skechers Iberia. “We believe he fully aligns with the brand’s
profile and will help players across Spain and Portugal discover
Skechers Football and the signature Comfort That Performs offered
by our boots.”
Francisco Román Alarcón Suárez (Benalmádena, Málaga,
April 21, 1992) is a world-renowned attacking midfielder, thanks to
his outstanding performances in the Spanish League and various
international competitions. He has played for Valencia CF,
Málaga CF and Real Madrid, with whom he won five
UEFA Champions League titles, before joining Real Betis
Balompié. His exquisite technique, tactical intelligence and
ability to make a difference on the field have established him as
one of the great midfielders of his generation.
Alarcon adds his superstar power to the roster of talented
athletes currently competing in Skechers Football boots in Spain,
including Iker Losada from the Celta, Antonio Sánchez from Real
Mallorca, and Pere Milla from Espanyol, among others.
The Skechers Football range spans three Elite styles for men and
women including the new Electrum Pack. The Skechers Razor is
a lightweight speed boot with an explosive track-inspired design to
maximize acceleration and energy return. It features a
carbon-infused soleplate for responsive power and agility during
play. The SKX_01 is ideal for striking the ball with a
custom last meticulously crafted to optimize comfort and deliver a
perfect fit for enhancing touch on the field. Both boots are
available in standard low-profile with the SKX_01 also available in
a high-top version.
In addition to the Elite styles, Skechers also offers a line of
Academy boots perfect for all levels of play with maximized
performance and comfort, as well as Youth and Kids boots for the
next generation of players who want to emulate their favorite
stars, featuring an adaptable fit and enhanced comfort in every
pair. Both ranges are available in firm ground and turf styles.
Skechers Football launched at the start of the 2023/24 season
when the brand signed Bayern Munich striker Harry Kane as the first
pro to compete in the boot. Skechers has since expanded its roster
with several elite athletes including winger Baris Alper Yilmaz
from the Turkey National Team, West Ham United and Ghana National
Team winger Mohammed Kudus, Arsenal and Ukrainian National Team
defender Oleksandr Zinchenko, Nottingham Forest and Swedish
National Team forward Anthony Elanga, as well as additional men’s
and women’s professional athletes globally.
Beyond football, the Skechers team of elite athletes competing
in the brand’s performance footwear includes basketball stars Joel
Embiid, Julius Randle, Terance Mann, Josh Green, and Rickea
Jackson; golfers Matt Fitzpatrick and Brooke Henderson; pickleball
pros Tyson McGuffin and Catherine Parenteau; and Major League
Baseball players Clayton Kershaw and Aaron Nola, among others.
The Skechers Football collection is available at Skechers
websites, select Skechers retail stores, as well as specialty
football retailers worldwide such as Fútbol Emotion in Spain.
Football fans can get behind-the-scenes access to Skechers Football
product launches and more by following @skechersfootball on
Instagram and TikTok.
About Skechers USA Iberia, S.L. and
SKECHERS U.S.A., Inc.
Skechers USA Iberia, S.L. is a subsidiary of Skechers U.S.A.,
Inc. (NYSE:SKX), The Comfort Technology Company® based in Southern
California. Skechers designs, develops, and markets a diverse range
of lifestyle and performance footwear, apparel, and accessories for
men, women, and children. The Company’s collections are available
in 180 countries and territories through department and specialty
stores and direct to consumers through skechers.com and
approximately 5,300 Skechers retail stores. A Fortune 500® company,
Skechers manages its international business through a network of
wholly-owned subsidiaries, joint venture partners, and
distributors. For more information, please visit about.skechers.com
and follow us on Facebook, Instagram, X, and YouTube.
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995, Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. These forward-looking
statements may include, without limitation, Skechers’ future
domestic and international growth, financial results, and
operations including expected net sales and earnings, its
development of new products, future demand for its products, its
planned domestic and international expansion, the opening of new
stores and additional expenditures, and advertising and marketing
initiatives. Forward-looking statements can be identified by the
use of forward-looking language such as “believe,” “anticipate,”
“expect,” “estimate,” “intend,” “plan,” “project,” “will,” “could,”
“may,” “might,” or any variations of such words with similar
meanings. Any such statements are subject to risks and
uncertainties that could cause actual results to differ materially
from those projected in forward-looking statements. Factors that
might cause or contribute to such differences include the
disruption of business and operations due to the COVID-19 pandemic;
delays or disruptions in our supply chain; international economic,
political and market conditions including the effects of inflation
and foreign currency exchange rate fluctuations around the world,
the challenging consumer retail markets in the United States, and
the impact of wars, acts of war and other conflicts around the
world; sustaining, managing and forecasting costs and proper
inventory levels; losing any significant customers; decreased
demand by industry retailers and cancellation of order commitments
due to the lack of popularity of particular designs and/or
categories of products; maintaining brand image and intense
competition among sellers of footwear for consumers, especially in
the highly competitive performance footwear market; anticipating,
identifying, interpreting or forecasting changes in fashion trends,
consumer demand for the products and the various market factors
described above; sales levels during the spring, back-to-school and
holiday selling seasons; and other factors referenced or
incorporated by reference in Skechers’ annual report on Form 10-K
for the year ended December 31, 2023 and its quarterly reports on
Form 10-Q in 2024. Taking these and other risk factors associated
with the COVID-19 pandemic into consideration, the dynamic nature
of these circumstances means that what is stated in this press
release could change at any time, and as a result, actual results
could differ materially from those contemplated by such
forward-looking statements. The risks included here are not
exhaustive. Skechers operates in a very competitive and rapidly
changing environment. New risks emerge from time to time, and we
cannot predict all such risk factors, nor can we assess the impact
of all such risk factors on our business or the extent to which any
factor, or combination of factors, may cause actual results to
differ materially from those contained in any forward-looking
statements. Given these risks and uncertainties, you should not
place undue reliance on forward-looking statements as a prediction
of actual results. Moreover, reported results should not be
considered an indication of future performance.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20250214818876/en/
Media Contact: NOHO COMUNICACIÓN Beatriz Lombana
(blombana@noho.es) 91 534 30 90
Skechers USA (NYSE:SKX)
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