WESTON, Fla., July 5, 2011 /PRNewswire/ -- American Scientific Resources, Inc. ("American Scientific Resources") (OTCQB: ASFX) today announced it has retained Martin E. Janis & Company, Inc., the 61-year old Chicago-based public relations/investor relations firm, to carry out a fully-integrated marketing and communications program for the company and its products.

(Logo:  http://photos.prnewswire.com/prnh/20110124/NY34439LOGO )

The firm will be responsible for working with American Scientific Resources to help bring attention to the Company's product lines and will also work directly with company management to introduce the American Scientific Resources, Inc. to potential investors throughout North America.

Martin E. Janis & Company, Inc., founded in 1950, is a full service firm providing its services to public as well as private corporations, trade associations, and government and political entities and individuals.  The company has a particular niche in working with small, undiscovered companies that have unique products and services and the potential to grow into large well-known companies.

About American Scientific Resources, Inc.

American Scientific Resources, Inc. is a purpose-driven consumer product manufacturer specializing in the clinical, home healthcare, infant and juvenile products industries.  The Company sources and designs innovative health and safety products, developing advanced technology and intellectual property.  The Company's products, which include infrared thermometers and safe disposal systems for home use of sharps and needles associated with certain health care issues, are distributed through established relationships in-house and through an ever growing network of leading global healthcare distributors and retailers.  Brands under the American Scientific Resources umbrella include Kidz-Med, Disintegrator Plus and VeraTemp.

For more information, visit the corporate website at www.americansci.com, www.kidzmed.com and www.disintegratorplus.com.

Forward Looking Statements

The information contained herein includes forward-looking statements.  These statements relate to future events or to our future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements.  You should not place undue reliance on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements.  Any forward-looking statement reflects our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity.  We assume no obligation to publicly update or revise these forward-looking statements for any reason, or to update the reasons actual results could differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future.  The safe harbor for forward looking statements contained in the Securities Litigation Reform Act of 1995 protects companies from liability for their forward-looking statements if they comply with the requirements of the Act.

Contact:



Beverly Jedynak

President

Martin E. Janis & Company, Inc.

312-943-1123

bjedynak@janispr.com



Investor contact:

Investor Relations

American Scientific Resources

IR@americansci.com

561-948-4863

SOURCE American Scientific Resources, Inc.

Copyright 2011 PR Newswire

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