American Premium Water Corp. (OTC:HIPH)
Completes Acquisition of
CBD Topical Brand plant +
body essentials; Will Start Targeting Mass
Retail Distribution
PLAYA VISTA, CA --
March 25, 2019 -- InvestorsHub NewsWire -- American Premium
Water Corporation (OTC:
HIPH) ("APWC") has closed the acquisition
of the
CBD
topical and balm brand plant + body essentials (https://www.plantbodyessentials.com/).
Restricted preferred shares were used to pay for the acquisition.
In advance of the closing, the Company has begun
engaging
multiple mass-retailers
about
selling
plant +
body's products.
CEO American Premium
Water Corporation, Ryan Fishoff
commented, "I am
happy
to
announce that the Company has completed its
acquisition of plant + body essentials.
This brand is a great
addition to the portfolio, and is another step towards fulfilling
the Company's vision of establishing itself as one of the premier
marketer and distributor of CBD infused consumer products. A number
of our distributors have been asking for other CBD products
(besides beverages) and this acquisition will give the
Company more avenues to
leverage existing distribution contacts and generate increased
topline revenue. I believe this
brand
will add significant revenue to the Company, and will
expand
the Company's product offerings, allowing
us to
enter new channels that we would not have before, including many
beauty retail channels. I see the opportunity for CBD products in
the beauty and cosmetics sector to be as large as infused
beverages; this acquisition along with our previous deal with
Canyon Create gives the Company formidable entries into this
space."
The Company will
group plant + body with Canyon Create, leveraging its
existing infrastructure which is based
in
southern
California. Before the
acquisition, Canyon
Create's
portfolio
included
Vanexxe,
the topical cosmetic that
masks
varicose
veins, which
recently
launched its new
website
(www.vanexxe.com) .
A
CBD-infused version of varicose vein
solution will be
launched in the coming
months , and
the
Company is working on
launching Prickly Pear, a CBD and CBG infused topical that
will
combats
acne later this year. The addition of plant
+ body gives the Company an diverse suite of cosmetic products that
can offer an attractive bundle package to big box beauty and
cosmetic chains.
This acquisition
continues the Company's commitment to diversifying its portfolio of
products. This diversification strategy helps differentiate the
Company from some of its competitors like Puration,
Inc (OTC:
PURA) or
Kona
Gold Solutions,
Inc (OTC:
KGKG) who only have CBD beverages, or Charlotte's Web Holdings
(OTC:
CWBHF), which is only focused on cosmetics and does not have a
beverage offering.
"The initial feedback
from our retailers has been very positive for plant + body. Now
that we have closed the transaction, we can actively begin to
solicit sales of the product. We have also been getting feedback
that plant + body is a good compliment to our water products and
other cosmetic products. We are looking at experimenting with
different bundle packages of products, and potentially
offering monthly subscription services, which a few retailers have
inquired about. The big box retail
landscape is starting to open up to CBD infused products. It was
great to hear that CVS will begin selling CBD infused products in
selected states. The Company has already begun reaching out to our
contacts and distribution partners to pursue these opportunities.
There is still many other channels that represent larger
opportunities that the Company is also pursuing.
At the
end of the day, I am confident the Company will be able to promote
our products that will get retailers attention and have the
products quality will be superior so that customers will be repeat
buyers. I look forward to updating shareholders on the Company's
progress and initial sales of plant + body in the coming weeks."
concluded Mr. Fishoff
About American
Premium Water Corp.
American Premium
Water (OTC:
HIPH) is a diversified luxury consumer products company focused
on businesses in the health and beauty and biotech sectors. The
company is focused on harnessing the powers of hydrogen and Nano
technologies paired with cannabidiol (CBD) to treat health
disorders and enhance quality of life. This business model aims to
market emerging fashion brands by leveraging classic retail
partners and incorporating disruptive blockchain technologies to
expand the retail footprint. The company's portfolio includes the
LALPINA Hydro and LALPINA Hydro CBD brands (www.LalpinaInc.com), LALPINA
Productions, LALPINA Records, Gents (www.gentsco.com), Worthy, and
blockchain platform FashionCoinX
(www.FashionCoinX.com).
Safe Harbor
Notice
Certain statements
contained herein are "forward-looking statements" (as defined in
the Private Securities Litigation Reform Act of 1995). American
Premium Water Corporation cautions that statements made in this
news release constitute forward-looking statements and makes no
guarantee of future performance. Forward-looking statements are
based on estimates and opinions of management at the time
statements are made. These statements may address issues that
involve significant risks, uncertainties, estimates and assumptions
made by management. Actual results could differ materially from
current projections or implied results. American Premium Water
Corporation undertakes no obligation to revise these statements
following the date of this news release. Additional details of the
Company's business can be found in its public disclosures as a
reporting issuer under the Securities Exchange Act of 1934 filed
with the Securities and Exchange Commission's ("SEC") EDGAR
database.
This press release is
issued on behalf of the Board of Directors of American Premium
Water Corporation
