NEW YORK, Sept. 23, 2011 /PRNewswire/ -- Everlast Worldwide
Inc., the global leader in fight sports and fitness, has extended
its exclusive equipment deal with MMA Superstar Jon "Bones" Jones.
Jones, the youngest world champion in UFC History, will defend his
Light Heavyweight Title against Rampage Jackson this Saturday at
the Pepsi Center in Denver,
CO.
(Photo: http://photos.prnewswire.com/prnh/20110923/NY73796)
(Logo: http://photos.prnewswire.com/prnh/20101026/NY88380LOGO
)
"Jon Jones has been a tremendous
ambassador for our brand, as well as the overall sport of MMA,"
said Matt Cowan, VP of Marketing and
Product for Everlast. "Working with elite fighters has always
been paramount in driving innovation and performance in our
products. Jon's incredible dedication to greatness embodies our
ethos, and makes him a natural fit for our team."
Under the agreement, Jones will continue to train exclusively
with Everlast equipment, as well as play a prominent role in the
brands global consumer and retail marketing initiatives.
"Having the opportunity to partner with Everlast last year was a
big step in my career," said Jones "To continue to be a part of
their MMA family is truly an honor, especially when you consider
their long heritage of fighting champions. It's comforting knowing
that I train with the best equipment in the industry and I look
forward to continuing this successful relationship for a long
time."
Everlast MMA equipment and apparel is available at
www.Everlast.com and sporting goods retailers.
About Everlast Worldwide Inc.
The preeminent brand in boxing since 1910, Everlast is the
world's leading manufacturer, marketer and licensor of boxing, MMA
and fitness equipment. From legendary boxing champions Jack Dempsey and Sugar
Ray Robinson to MMA champions Randy
Couture and Jon Jones,
Everlast is the brand of choice for generations of world champion
professional athletes. Built on a brand heritage of strength,
dedication, individuality and authenticity, Everlast is a necessary
part of the lives of countless champions. Based in
Manhattan, Everlast's products are
sold across more that 75 countries and 6 continents. Everlast is a
wholly owned subsidiary of Brands Holdings Limited, a global
company and manager of worldwide sporting goods and apparel brands.
For more information, visit www.everlast.com.
FOR MORE INFORMATION, CONTACT:
Meredith Harris
(212) 239-0990
Meredith.harris@Everlast.com
SOURCE Everlast Worldwide, Inc.
