As flavors inspired by the tastes of
Greece, India and Korea hit store shelves across
America, Lay's offers fans the chance to win a trip to one of the
origins countries
PLANO,
Texas, Aug. 8, 2024 /PRNewswire/ -- While
thousands of miles separate the U.S. from iconic global
destinations, America's favorite potato chip
brand1 is transporting fans to these locations in a
way Only LAY'S® can: through flavor. This summer, Lay's
invites foodies to go on a culinary voyage with the release of its
new Global Flavors lineup featuring three potato chip flavors
inspired from abroad.
Lay's Wavy Tzatziki, Lay's Masala and Lay's Honey Butter flavors, inspired by Greece, India
and Korea, are hitting store shelves in the U.S. this month for a
limited time, helping fans experience the tastes of these countries
without having to step foot on a plane. Experience these
distinctive flavors today:
- Lay's Wavy Tzatziki flavored potato chips are inspired
by the refreshing Greek flavors of yogurt, lemon, dill, garlic and
other unique elements, resulting in a crunchy take on the creamy
Mediterranean classic.
- Lay's Masala flavored potato chips contain a delectable
fusion of spices including cumin, coriander, turmeric and pepper,
serving as a one-way ticket to the world of mouthwatering flavors
found in traditional Masala dishes.
- Lay's Honey Butter
flavored potato chips deliver a delicious blend of buttermilk honey
and butter tastes, transporting consumers to the home of this
beloved combo, Korea.
"Our fans often post about the fun flavors they see while
traveling abroad and continuously ask for them here. Now, at the
height of travel season, we're excited to make those dreams a
reality and bring them adventure through every bite of our Global
Flavors lineup," said Tina Mahal,
senior vice president of marketing, PepsiCo Foods North America.
"As the proven leader in flavor innovation with more than 200
variations of our iconic potato chip, we're proud to continue to
demonstrate our expertise in crafting delicious flavors that appeal
to the unique senses and tastes of communities all over the
world."
If fans are interested in taking their journey of flavor
exploration a step further and seeing these international
destinations for themselves, Lay's is offering one lucky fan and
their guest the chance to win a trip to one of the flavor origin
countries, either India, Korea or
Greece. Between August 12 and September 28, fans can
enter to win by scanning the QR code on the back of a bag of
Lay's Wavy Tzatziki, Lay's Masala or Lay's Honey Butter flavors or by visiting
laysflavordrop.com. For more information and official rules, see
here starting August 12.
Plus, check out how the Lay's global variations serve as portals
for consumers to experience the Lay's flavors of other countries
without having to travel abroad in a new online video, here,
released today.
The flavors— inspired by tastes from Greece, India
and Korea—are available at retailers nationwide and Snacks.com
for a limited time, while supplies last.
About Frito-Lay North America
Frito-Lay North America is the
$25 billion net sales convenient
foods division of PepsiCo, Inc. (NASDAQ: PEP). For decades,
Frito-Lay's portfolio of beloved products has brought smiles to
millions of families across the world, including Fritos®
corn chips, Lay's® and Ruffles® potato chips,
Doritos® and Tostitos® tortilla chips and
branded dips, Cheetos® snacks, Stacy's® pita
chips, PopCorners® air popped snacks and
SunChips® multigrain snacks. The company operates more
than 40 manufacturing facilities across the U.S. and Canada, along with a vast distribution network
that services over 315,000 retail customers weekly through its
direct-store-delivery model. Through pep+ (PepsiCo
Positive), Frito-Lay is committed to creating positive change for
the planet and people. Learn more about Frito-Lay at
FritoLay.com, on X (@FritoLay), on Instagram (@FritoLay) and on
Facebook (FritoLay).
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $91
billion in net revenue in 2023, driven by a complementary
beverage and convenient foods portfolio that includes Lay's,
Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and
SodaStream. PepsiCo's product portfolio includes a wide range of
enjoyable foods and beverages, including many iconic brands that
generate more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow on X (Twitter),
Instagram, Facebook, and LinkedIn @PepsiCo.
1Lay's is America's #1 selling chip brand based on
2024 retail sales data.
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SOURCE Frito-Lay North
America
