Flavor Flav has swapped his famous clock
necklace for a huge popcorn kernel – the Pop Clock– which fans will
have the chance to win on social.
PLANO,
Texas, Sept. 10, 2024 /PRNewswire/ -- There's
something magical in every bag of Smartfood® Popcorn,
including a combination of delicious, non-artificial flavors and
less than 100 calories per cup. That's why America's favorite
popcorn brand1 is bringing consumers Flavor You Can
Feel Good About™, an entertaining new campaign that re-introduces
Smartfood Popcorn's lineup of light-textured, air-popped flavor
variations.
To bring the magic to life, Smartfood has named a Flavor
Genie—none other than legendary and flavorful rapper Flavor Flav—to
spread positive affirmations for smart decision-making, in snacking
and beyond. Since there's no time like snack time and there's no
snack like Smartfood Popcorn, Flavor Flav has swapped his iconic
clock necklace for an oversized popcorn kernel, the Pop Clock.
"Everyone knows I'm all about spreading positive vibes and
bringing my signature flavor everywhere I go, which is why there's
no one better suited for the job of Flavor Genie than ya
booyyyeeee," said Flavor Flav. "I've loved Smartfood®
Popcorn for years, so I'm excited to be the unofficial Hype Man for
snackers, dropping words of wisdom and positivity every time a bag
of the flavorful snack is opened."
To kick off Flavor Flav's reign as Flavor Genie, the rapper is
starring in a new online video in which he appears in an
imaginative cloud of flavor genie dust to an unexpecting snacker
with his classic "Yeah Booyyyeeee!" introduction. He brings joy to
the woman savoring a mid-bike ride snack by complementing her
flavor of choice: Smartfood White Cheddar flavored popcorn.
From savory and cheesy to sweet and spicy flavors, Smartfood
offers a full lineup for any snacking occasion, including:
- White Cheddar: What started it all, featuring air-popped
popcorn tossed in delicious white cheddar cheese flavor.
- Movie Theater Butter: The forever classic is delicious
popcorn coated in golden butter flavor.
- Sweet & Salty Kettle Corn: Snackers rejoice for this
popcorn with sweet and salty flavors that balances sweet and salty
desires all in one.
- Doritos® Nacho Cheese: A remix of everyone's
favorite snack – the light and fluffy texture of air-popped
popcorn, with the finger-licking deliciousness of
Doritos® Nacho Cheese flavored seasoning.
- Flamin' Hot® White Cheddar: Air-popped
popcorn tossed in the flavors of white cheddar cheese and plenty of
Flamin' Hot® heat you know and love.
"Smartfood is dedicated to providing popcorn lovers with
delicious snacking options that they can feel good about, and we're
proud to have cracked the magical balance of light texture and bold
flavor desired by snackers across the nation," said Kristin Kroepfl, vice president of marketing,
PepsiCo. "We're excited to bring more joy to snack time, both
through our five delicious flavor variations and our out-of-the-box
partnership with the king of flavor himself, Flavor Flav."
As a part of the fun, Smartfood and Flavor Flav are inviting
fans nationwide to enter for a chance to win the one-of-a-kind Pop
Clock – the same blinged-out kernel chain donned by the Flavor
Genie himself. Between September 16
at 11 a.m. EST and September 19 at 11 a.m.
EST:
- Follow @Smartfoodpopcorn on Instagram
- Like the giveaway launch post
- Comment FLAVOR
Fans can follow along on the Flavor Genie fun by following
@smartfoodpopcorn on Instagram,
@officialsmartfoodpopcorn on TikTok, @Smartfood on X, and
@Smartfood on Facebook. To experience Flavor You Can Feel Good
About™, fans can pick up Smartfood Popcorn's five different flavor
variations at retailers nationwide or on Snacks.com.
About Frito-Lay North
America
Frito-Lay North America is the
$25 billion net sales convenient
foods division of PepsiCo, Inc. (NASDAQ: PEP). For decades,
Frito-Lay's portfolio of beloved products has brought smiles to
millions of families across the world, including Fritos®
corn chips, Lay's® and Ruffles® potato chips,
Doritos® and Tostitos® tortilla chips and
branded dips, Cheetos® snacks, Stacy's® pita
chips, PopCorners® snacks and SunChips®
multigrain snacks. The company operates more than 40 manufacturing
facilities across the U.S. and Canada, along with a vast distribution network
that services over 315,000 retail customers weekly through its
direct-store-delivery model. Through pep+ (PepsiCo
Positive), Frito-Lay is committed to creating positive change for
the planet and people. Learn more about Frito-Lay at
FritoLay.com, on X (@FritoLay), on Instagram
(@FritoLay) and on Facebook (FritoLay).
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $91
billion in net revenue in 2023, driven by a complementary
beverage and convenient foods portfolio that includes
Lay's®, Doritos®, Cheetos®,
Gatorade®, Pepsi-Cola®, Mountain
Dew®, Quaker®, and SodaStream®.
PepsiCo's product portfolio includes a wide range of enjoyable
foods and beverages, including many iconic brands that generate
more than $1 billion each in
estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow on X
(Twitter), Instagram, Facebook, and
LinkedIn @PepsiCo.
1Smartfood is America's #1 selling
popcorn brand based on 2024 retail sales data.
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SOURCE Frito-Lay North
America
