Tims China Launches Nationwide Expansion of Popeyes® in China with Grand Opening of First Flagship Restaurant in Shanghai
21 Août 2023 - 12:30PM
TH International Limited (“Tims China” (Nasdaq: THCH)), the
exclusive operator of Tim Hortons coffee shops and Popeyes
restaurants in China, started the nationwide expansion of Popeyes
in China on August 19 with the opening of its first flagship
restaurant in Shanghai. A grand opening celebration and
ribbon-cutting ceremony was held at the new restaurant in the heart
of Shanghai’s Huaihai commercial district. Popeyes set an opening
day record with 1,761 orders.
Ribbon-cutting ceremony on opening day
Guests eagerly awaited in a queue that exceeded
hundreds of meters along Huaihai Road, with some arriving the night
before, such as Miss Xiao, who arrived first at 10:30pm on August
18. The opening of the new flagship restaurant in Shanghai comes
less than six months after Tims China became the exclusive operator
and developer of the Popeyes brand in China in March 2023. Tims
China plans to open at least 10 Popeyes restaurants in Shanghai
this year and 1,700 across China over the next 10 years.
“We are thrilled to open our first Popeyes
restaurant in China, a milestone in our longer-term strategy to
establish a strong presence across the country leveraging Tims’
infrastructure and operating expertise,” said Yongchen Lu, Chief
Executive Officer of Tims China. “Despite a challenging overall
macro-economic environment, foodservice retail sales have been a
bright spot in China’s post-COVID recovery – one of the sectors
that has rebounded strongly. Popeyes offers a fried-chicken recipe
that Chinese diners will love, and a brand identity based on
Louisiana’s signature joie de vivre that will appeal to younger
consumers increasingly seeking new dining experiences. Our
high-traffic location in Shanghai and our sensational grand opening
– featuring a jazz band and lots of Louisiana flavor – are already
creating significant buzz around the brand, which will provide
momentum for our upcoming expansion. Our proven track record of
opening 700 Tims stores over the past four years shows how our team
can deliver on an accelerated growth strategy. Adding Popeyes to
the Tims China portfolio will deliver economies of scale and supply
chain synergies for both brands, driving further growth for our
company.”
“We are very excited to bring our iconic Popeyes
brand to China with Tims China, a highly reputable operator,” said
Rafael Odorizzi, President Restaurant Brands International APAC.
“This opening illustrates our commitment to serving more guests
around the world with our unique New Orleans style menu and marks
the execution of our ambitious growth plans for the Asia Pacific
region.”
The Tims China team has leveraged its deep local
expertise in China’s quick-service restaurant industry to adapt
Popeyes’ menus, restaurant design and dining experience for the
Chinese consumer. The localized menu features new options that
blend Cajun traditions with local Chinese tastes, including sweet
chili chicken, golden cheese and chicken nuggets, and a Longjing
tea-based pomelo milkshake. It also features Popeyes' signature
items, including New Orleans-style spicy chicken, Louisiana-style
seafood such as Cajun popcorn shrimp, and sides including mashed
potatoes with Cajun gravy. Popeyes chicken is marinated in a unique
blend of Louisiana Cajun spices for 12 hours, then battered,
breaded, and slow-cooked to perfection, enhancing its rich and
savory flavor.
Popeyes
localized China menu
The flagship restaurant has a modern look
combining the Popeyes brand’s traditional orange with a new shade
of teal dubbed “NOLA teal”. With a New Orleans-style balcony,
colorful artwork, and jazz music, the store design evokes the
exuberant and carefree spirit of the Big Easy, combining food,
music, and fun in a brand image designed to appeal to younger
generation consumers.
Queues at Popeyes Shanghai flagship restaurant on
opening day
About TH International
Limited
TH International Limited (Nasdaq: THCH) (“Tims
China”) is the parent company of the exclusive master franchisees
of Tim Hortons coffee shops in mainland China, Hong Kong, and Macau
and Popeyes restaurants in mainland China and Macau. Tims China was
founded by Cartesian Capital Group and Tim Hortons Restaurants
International, a subsidiary of Restaurant Brands International
(TSX: QSR) (NYSE: QSR).
The company’s philosophy is rooted in
world-class execution and data-driven decision making and centered
on true local relevance, continuous innovation, genuine community,
and absolute convenience. For more information, please visit
www.timhortons.com.cn.
Contacts
Public RelationsICR,
LLCTimsChinaPR@icrinc.com
Follow @TimHortonsChina
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/c32c5104-2edf-4bf7-a43e-d35e721202eehttps://www.globenewswire.com/NewsRoom/AttachmentNg/3a63437b-82ea-4275-a919-e63bf67ca88bhttps://www.globenewswire.com/NewsRoom/AttachmentNg/9dccdd4d-8d28-4dc9-b300-d205af69bce4https://www.globenewswire.com/NewsRoom/AttachmentNg/d644f998-c822-4e5f-be91-add468197299
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