KANSAS CITY, Mo., Feb. 8, 2022 /PRNewswire/ -- Helzberg
Diamonds, one of the jewelry industry's most innovative retailers,
recently expanded its prestigious partnership with British
eveningwear and bridal designer Jenny Packham. Packham once again
is setting new and distinctive bridal trends by creating a new,
honeybee-inspired, GCAL certified, lab-grown diamond engagement
rings and bands featuring the introduction of the first yellow
lab-grown diamonds set in stunning 18K yellow gold and platinum.
"Jenny Packham's collection marries her elevated style with
Helzberg Diamonds' quality and craftsmanship," said Yoakum.
Jenny Packham has been revolutionizing the bridal and fashion
industries for more than 30 years. Her inspired, contemporary
designs have graced red carpets and showrooms the world
over, making her a favorite of Hollywood starlets like Taylor Swift and Angelina Jolie, as well as high-profile
retailers like Neiman Marcus and
Bergdorf Goodman.
Last year, Helzberg Diamonds partnered with Jenny Packham to
introduce the first-ever, colorless lab-grown bridal jewelry
collection set in rare platinum which has been a customer favorite
coast to coast.
"Now, just in time for Valentine's Day, she brings her glamorous
aesthetic to a new capsule collection of five stunning rings
featuring yellow lab-grown diamonds set in 18K yellow gold as well as platinum," said
Julie Yoakum, senior vice president
and chief merchandise officer for Helzberg Diamonds, a Berkshire
Hathaway company. "These new pieces expand her current
collection with classic designs that are stunning with the yellow
lab-grown diamonds."
Inspired by the cheerful and warm, golden hue of honey and
honeybees, her new collection continues to use the modern glamour
and geometric shapes from the golden age of the 1930s, creating a
jaw-dropping effect that helps brides feel "elegant and confident."
Each engagement ring bears Packham's signature star motif
located inside the shank of each new design. The new
collection is priced from $899.99 to
$6,999.00.
"The Jenny Packham Collection marries her distinctive and
elevated style with Helzberg Diamonds' industry-leading quality and
craftsmanship. The collection is breathtaking with bridal settings
that you simply won't find anywhere else," Yoakum continued.
Lab-grown diamonds are the fastest growing jewelry
industry category providing more sparkle for the spend
Lab-grown diamonds have become a favorite of couples nationwide
who are taking advantage of the trend in lab-grown diamonds – the
fastest growing category in the jewelry industry today. According
to a study released in September 2021
by Allied Market Research, the global lab-grown diamonds market
size was valued at $19.3 billion in
2020 with growth projected to more than double to $49.9 billion in 2030.
"As the industry leader in lab-grown diamonds, we continue to
see an increase in customers asking for lab-grown diamonds. Since
most couples are on a wedding budget, many have gravitated to
lab-grown diamonds as you can get more sparkle for the spend," said
Yoakum. "The only difference between natural and lab-grown diamonds
are how they are made – either grown in the ground or in a
specialized lab.
"Helzberg Diamonds continues to build its reputation on trust,
knowledge and breathtaking, high-quality jewelry. We specialize in
helping customers by providing endless options to suit all kinds of
personal styles and preferences with choices for any budget,"
Yoakum said.
The Jenny Packham capsule collection is exclusive to Helzberg
Diamonds and available now in select Helzberg stores and online at
Helzberg.com.
About Helzberg Diamonds
Helzberg Diamonds®, a
retail and online jewelry store focused on customer service,
was founded in 1915 and has more than 170 stores nationwide
featuring a wide selection of fine jewelry, including diamond
engagement rings and wedding rings, precious gems and
watches. Helzberg Diamonds takes pride in its history of offering
exceptional value, exclusive designs and timeless jewelry. Helzberg
Diamonds is based in North Kansas City,
Missouri, and is a subsidiary of Berkshire Hathaway Inc.
(NYSE symbols BRK/A and BRK/B). For the locations nearest you, call
1-800-HELZBERG (800-435-9237) or visit Helzberg.com.
Contacts:
Jennifer
Love-Turner
On behalf of Helzberg Diamonds' Public Relations
Jenny@LeveeCommunications.com
913-226-3544
Or contact:
pr@jennypackham.com
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SOURCE Helzberg Diamonds