Chairman Dean Metropoulos, and our senior management team, led by Chief Executive Officer Robbert Rietbroek, are comprised of industry and operational experts with decades of collective experience, supported by a talent base of more than 13,000 associates across the U.S. and Canada.
Robbert Rietbroek, our Chief Executive Officer, is a seasoned executive bringing more than 25 years of experience at Fortune 500 companies to Primo Brands, including five years as Senior Vice President and General Manager responsible for Quaker Foods North America, a reporting segment of PepsiCo. David Hass, our Chief Financial Officer, has served in various roles with Primo Water, including Chief Strategy Officer, Vice President of Strategy, and Vice President of Financial Planning & Analysis. Rob Austin, our Chief Operating Officer, has more than 20 years of experience at the intersection of supply chain operations, logistics, sales and technology. Prior to Primo Brands, Rob served as Chief Operating Officer at BlueTriton Brands. Together with the track record and experience of our Board of Directors and talented associates, we believe we are well positioned for sustainable long-term growth and success.
Growth Strategies
We are focused on building the foundation for our long-term growth by unifying our people, processes, policies and platforms to maximize timely synergy capture and cohesively go to market as one of the largest branded beverage companies in North America. Our investments in infrastructure and supply chain have improved service levels, increased retention rates and improved overall customer satisfaction. Looking ahead, we intend to drive net sales growth and sustainable profitability through the following growth strategies:
Harness the Strength of Our Brand Portfolio
Disciplined Focus on Core Brands
We offer an extensive portfolio of highly recognizable, responsibly sourced and conveniently packaged branded beverages that is diversified across channels, formats, price points and usage occasions.
We are focused on optimizing our brand portfolio to drive growth, manage costs and drive operational efficiency. By prioritizing high-performing, high-potential brands while consolidating non-core brands, we aim to strengthen our market position, enhance our resource allocation and improve overall profitability. We believe this disciplined focus on core brands will allow us to redirect investments toward innovation, thereby expanding our footprint and delivering a more compelling product mix to our customers.
Expand Premium Brands
We believe we are well positioned to benefit from the ongoing premiumization tailwind across the beverage category. We plan to meaningfully expand the distribution and reach of our premium brands through cross-selling in existing and new locations - across channels, formats and geographies. In order to accelerate this growth, we are also making investments at our Mountain Valley and Saratoga manufacturing facilities to meet consumer demand for our premium products.
We plan to leverage our premium brands to enter new water categories, such as alkaline and functional, to attract more affluent, health-conscious consumers. We aim to drive growth by upselling customers to our premium branded offerings, leveraging our expanded portfolio to enhance value and meeting evolving consumer preferences. We believe this will help drive our premium offerings to the right consumer, building awareness and in-store presence.
Prioritizing Points of Distribution Expansion
Dispenser Points of Distribution Expansion
Our industry-leading lineup of innovative water dispensers, which are sold through approximately 11,700 retail locations and online at various price points, are key to increasing our household and commercial penetration while also supporting the continued growth of our Water Direct, Water Exchange and Water Refill offerings. We