Ralph Lauren is Expanding in Canada with Digital Commerce Launch and First Luxury Store Opening
27 Septembre 2023 - 2:01PM
Business Wire
Brand deepens roots in key North American
market, with plans to expand further in Canada in coming years
Ralph Lauren Corporation (NYSE:RL) today announced that it is
expanding in Canada with the launch of dedicated digital commerce
and the first Ralph Lauren store in the country. The store, which
recently opened in Toronto’s Yorkdale Shopping Centre, is the first
in a planned expansion in Canada, building on the Company’s
existing wholesale and outlet presence in the region. Toronto
represents one of the Company’s top 30 cities targeted for a
comprehensive omni-channel ecosystem expansion globally.
Currently, Ralph Lauren has 12 outlet stores in Canada as well
as a wholesale presence at key retailers, including Hudson’s Bay,
Sporting Life and Harry Rosen. The Company plans to open a number
of Ralph Lauren stores across the country in the coming years.
“Ralph Lauren’s ethos of timelessness and authenticity has
inspired and connected with our Canadian consumers for decades, and
we’re excited to bring a more holistic expression of our brand to
Canada,” said Bob Ranftl, Regional Chief Executive Officer for
North America at Ralph Lauren Corporation. “We look forward to
serving our consumers throughout Canada with enhanced and elevated
experiences that reflect our luxury lifestyle point of view.”
The new RalphLauren.ca site will house Ralph Lauren’s full
portfolio of iconic brands, including Purple Label, Ralph Lauren
Collection, Polo Ralph Lauren, Double RL and Lauren, across its
breadth of Men’s, Women’s and Childrenswear assortments in apparel,
accessories and footwear, in addition to select Home items. The
Company is planning to launch the English version of its Canadian
digital commerce site on October 11. It will explore a future
launch in Quebec with a French-language version.
The Ralph Lauren store features a mix of Men’s Purple Label and
Women’s Collection, as well as a curated selection of Polo Ralph
Lauren Men’s and Women’s collections. Located on the ground floor
of Yorkdale Shopping Centre, one of Canada’s leading retail
destinations, the store also offers an array of dedicated client
services, including private styling appointments, alterations &
repairs and Made-to-Measure tailoring.
The store’s design captures the Ralph Lauren brand’s timeless
spirit and brings it to life in a modern, sophisticated space. The
bold, double-height façade, comprising of cherry wood louvers and
aged-bronze metal, gives way to a contemporary interior with
bright, white walls and a limestone floor.
The Canadian digital commerce site and new luxury store build on
Ralph Lauren Corporation’s targeted expansion in North America, as
well as across Asia and Europe, as part of its Next Great Chapter:
Accelerate strategy to deliver sustainable, long-term growth and
value creation. Guided by its multiple drivers of growth, the
Company is focused on creating elevated consumer ecosystems through
a strategic balance of flagship stores, intimate boutiques,
outlets, wholesale partnerships and digital platforms.
ABOUT RALPH LAUREN CORPORATION
Ralph Lauren Corporation (NYSE:RL) is a global leader in the
design, marketing and distribution of luxury lifestyle products in
five categories: apparel, footwear & accessories, home,
fragrances and hospitality. For more than 50 years, Ralph Lauren
has sought to inspire the dream of a better life through
authenticity and timeless style. Its reputation and distinctive
image have been developed across a wide range of products, brands,
distribution channels and international markets. The Company’s
brand names — which include Ralph Lauren, Ralph Lauren Collection,
Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren
Ralph Lauren, Polo Ralph Lauren Children and Chaps, among others —
constitute one of the world’s most widely recognized families of
consumer brands. For more information, visit
https://corporate.ralphlauren.com/.
SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS
This press release contains goals, initiatives and
“forward-looking statements” within the meaning of the Private
Securities Litigation Reform Act of 1995. Forward-looking
statements include statements regarding, among other things, the
Company’s targeted digital and regional expansion as part of its
strategic plan. Forward-looking statements are indicated by words
or phrases such as “anticipate,” “aim,” “outlook,” “commit,”
“estimate,” “ensure,” “expect,” “project,” “believe,” “envision,”
“seek,” “goal,” “target,” “can,” “will,” and similar words or
phrases. These forward-looking statements involve known and unknown
risks, uncertainties and other factors which may cause actual
results, performance or achievements to be materially different
from the future results, performance or achievements expressed in
or implied by such forward-looking statements. Forward-looking
statements are based largely on the Company's expectations and
judgments and are subject to certain risks and uncertainties, many
of which are unforeseeable and beyond Company control. The factors
that could cause actual results, performance or achievements to
materially differ include, among others, the risk factors
identified in the Company’s Annual Report on Form 10-K filed with
the Securities and Exchange Commission. The Company undertakes no
obligation to publicly update or revise any forward-looking
statements, whether as a result of new information, future events
or otherwise.
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