NEW
YORK, Jan. 23, 2025 /PRNewswire/
-- automotiveMastermind, the automotive industry's trusted
data and technology provider, has unveiled a new technology that
uses the industry's most accurate and comprehensive data to
identify prospects. This new product, Acquire, helps dealers grow
market share by reaching new audiences – those who are outside
their database and also likely to buy a vehicle – within offers
through an easy-to-use interface.
Powered by Mastermind's Actionable Intelligence™, Acquire uses
data sources such as Polk Audiences from S&P Global Mobility,
which also includes auto finance related audiences, to identify and
inform different audience types. It then visualizes these
opportunities within an interactive Opportunity Map organized by
ZIP code. Once identified, audiences are moved through an
automated, multi-month direct outreach campaign.
"Acquire quickly and easily provides dealers with a complete
view of their local market via the Opportunity Map," said
automotiveMastermind Vice President of Product Bill Egan. "Dealers now have greater control
over which neighborhoods and audiences to address, along with the
ability to exclude ZIP codes and to customize the marketing across
different campaign types and franchises to most effectively grow
their business."
Acquire improves sales teams' productivity by providing the
flexibility to create more strategic campaigns and messaging. It
does this with newly designed templates and the ability to provide
specialized offers featuring a hero vehicle, personalized discounts
and a specific call to action.
automotiveMastermind will feature the new Acquire product at
NADA Show in New Orleans at booth
#3535, January 24-26, 2025.
For more information, visit www.automotivemastermind.com/.
About automotiveMastermind
Founded in 2012, automotiveMastermind®, part of S&P Global
Mobility, is the automotive industry's trusted data and technology
provider, driving value through Actionable
Intelligence™ and personalized experiences. The
organization's proprietary Mastermind solution uses the power of
predictive analytics to enable retailers to connect with buyers and
deliver an exceptional purchasing experience. Through a
combination of behavioral predictive analytics, targeted marketing
outreach, and expert consulting, Mastermind empowers dealers and
OEMs to deliver automotive retail sales by seamlessly blending data
and intelligence with personalized insights. automotiveMastermind
is headquartered in New York
City.
For more information, visit automotivemastermind.com.
About S&P Global Mobility
S&P Global Mobility is a division of S&P Global (NYSE:
SPGI). S&P Global is the world's foremost provider of credit
ratings, benchmarks, analytics and workflow solutions in the global
capital, commodity and automotive markets.
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SOURCE automotiveMastermind
