PAS Proactive Sport

RNS Number:0561B
Proactive Sports Group PLC
21 July 2004



21 JULY 2004

                           PROACTIVE SPORTS GROUP PLC
                       (now re-named FORMATION GROUP PLC)
                                ("the Company")

                    RESULT OF EXTRAORDINARY GENERAL MEETING

At yesterday's Extraordinary General Meeting, the Special Resolution to approve
the change of the Company's name to Formation Group plc was approved. This
change of name takes effect immediately. Formation Group will continue to be
listed on the Alternative Investment Market of the London Stock Exchange,
trading under the RIC Code FRM.

Formation Group plc comprises four operating divisions:

Sports Marketing - Trading under the name of Fox Advertising, and Proactive
Sports Marketing it creates and delivers predominantly football based campaigns
for global brands. The current roster of clients include Northern Rock, Procter
& Gamble, EA Sports and Partypoker.com. The division runs the perimeter
advertising contracts at a number of Premiership grounds within the UK and
Danish Super Liga.

Player Representation - Trading under the name of Proactive Sports Management
Limited and managing some 270 footballers worldwide with 112 being based in the
UK.

Wealth Management - Trading under the name Kingsbridge Asset Management Ltd and
providing advice to clients in all areas of wealth management including
investment, tax and insurance. Its 1600 strong client base comprises mainly
professional footballers and coaches based in the UK.

Legal and Professional Services - Trading under joint ventures with leading
sports lawyers Couchman Harrington Associates and KPMG in the UK. The division
provides full legal and tax planning and advice in the fields of image rights,
sponsorship and contract negotiation.

Neil Rodford, Formation Group's Chief Executive, commented:

"As stated when announcing our interim results in April, the decision to change
the name of the Company is entirely logical and consistent with our strategy of
creating Europe's first integrated football business providing services to both
brands and athletes within this arena. All divisions are performing in line with
our expectations and I am confident that we can continue this successful trend."


Enquiries:

Formation Group PLC                      Tel: (00) 44 (0)1625 536411
Neil Rodford, Chief Executive

ICIS Limited                             Tel: (00) 44 (0)20 7628 1114
Archie Berens                            or (00) 44 (0)7802 442486
Caroline Evans-Jones




                      This information is provided by RNS
            The company news service from the London Stock Exchange

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