NEW
YORK, Feb. 28, 2025 /PRNewswire/ --
Donna Karan New York is relaunching its iconic Cashmere Mist
Eau de Parfum, with a bold new campaign featuring globally renowned
supermodel, Imaan Hammam debuting in February 2025. The campaign reintroduces the
fragrance's timeless sensuality with a fresh, modern edge that
speaks directly to today's multifaceted woman.
Originally released in 1994, Cashmere Mist was created to embody
the luxurious feel of cashmere against bare skin —a signature scent
designed to stand the test of time. Three decades later, this
symbol of sophistication and elegance continues to seduce the
senses with its unparalleled blend of notes and textures.
"Imaan perfectly embodies Donna Karan New York's timeless
spirit, making her the ideal for this campaign. Following her
standout roles in Spring and Fall 2024, it was a natural decision
to feature her as the face of this iconic fragrance." –
Jeff Goldfarb, Executive Vice
President, G-III Apparel Group.
A NEW CHAPTER FOR A TIMELESS CLASSIC
The campaign goes back to the roots of Cashmere Mist, inspired
by its original tagline, "A fragrance to seduce the senses."
Photographed by Mikael Jansson, the
campaign captures Hammam's elegance, strength, and femininity in
the serene and evocative landscape of the Stockholm Archipelago—
where the original campaign was shot 30 years ago.
Draped in cashmere and enveloped in the mist, Hammam embodies
the ethereal essence of the fragrance: timeless, raw, and
seductive. Shot in black and white, the images are both powerful
and minimalist, allowing the beauty of Hammam and the fragrance to
shine in their purest forms.
THE FRAGRANCE
Fresh and dewy notes of Lily of the Valley and luscious Orchid
Flowers are accentuated by the natural energy of Italian Bergamot
to impart a bright clean freshness. Then, powerful notes of
Moroccan Jasmine and Heliotrope soothe with a sweet intensity.
Finally, the warm notes of Amber, Vanilla, Sandalwood, and velvety
Suede Accord wrap the fragrance in a comforting embrace, completing
this sensuous array.
Top Notes: Italian Bergamot, Lily of the Valley, Orchid
Flowers
Middle Notes: Heliotrope, Moroccan Jasmine, Ylang
Ylang
Base Notes: Sandalwood, Amber, Vanilla, Cedarwood,
Patchouli, Suede Accord
"Donna Karan Cashmere Mist, a longstanding Fragrance Foundation
Hall of Fame honoree, is a true icon in the world of fragrance,
celebrated for its timelessness and loyal following. This new
campaign marks an exciting chapter, where we honor its rich legacy
while embracing the future, inviting a new generation to discover
its unmatched sophistication and sensuality. Cashmere Mist is the
ultimate expression of luxury, and we look forward to ensuring its
relevance for years to come while staying true to the heritage that
has made it so iconic." – Jean
Madar, Chairman & CEO, Inter Parfums, Inc.
THE BOTTLE
Designed by Donna Karan's late husband, sculptor Stephen Weiss, the iconic Cashmere Mist Eau de
Parfum bottle mirrors the beautiful contours and lines of the
female form in glass. The outer packaging reflects a sensuous gold
hue.
AVAILABLE AT DONNAKARAN.COM, MACYS.COM, SEPHORA.COM,
ULTA.COM, AND AMAZON.COM
Donna Karan Cashmere Mist Eau de Parfum 3.4oz/100ml
-------------------------- $130
Donna Karan Cashmere Mist Eau de Parfum 1.7oz/50ml
-------------------------- $107
Donna Karan Cashmere Mist Eau de Parfum 1.0oz/30ml
-------------------------- $78
ABOUT INTER PARFUMS, Inc.:
Operating in the global fragrance business since 1982, Inter
Parfums, Inc. (IPAR) produces and distributes a wide array of
prestige fragrance and fragrance related products under license
agreements with brand owners. The Company manages its business in
two operating segments, European based operations, through their
72% owned subsidiary, Interparfums SA, and United States based operations, through wholly
owned subsidiaries in the United
States and Italy.
The portfolio of prestige brands includes Abercrombie &
Fitch, Anna Sui, Boucheron, Coach,
Donna Karan/DKNY, Emanuel Ungaro,
Ferragamo, Graff, GUESS, Hollister, Jimmy Choo, Karl
Lagerfeld, Kate Spade,
Lacoste, MCM, Moncler, Montblanc, Oscar de
la Renta, Roberto Cavalli,
and Van Cleef & Arpels, whose
products are distributed in over 120 countries around the world
through an extensive and diverse network of distributors. Inter
Parfums, Inc. is also the registered owner of several trademarks
including Lanvin and Rochas.
ABOUT G-III APPAREL GROUP, LTD.
G-III Apparel Group, Ltd. (NasdaqGS: GIII), a global leader in
fashion with expertise in design, sourcing and marketing, owns and
licenses a portfolio of over 30 preeminent brands. The Company is
differentiated across unique brand propositions, product categories
and consumer touch points. G-III owns ten iconic brands including,
DKNY, Karl Lagerfeld, Donna Karan
and Vilebrequin, and licenses over 20 brands, including
Calvin Klein, Tommy Hilfiger, Nautica, Halston, Converse and
National Sports leagues, among others.
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SOURCE Donna Karan New York
